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HISTORY OF SUCCESS OF THE MONTH (July 99):

wwww.buscacine.com

This week we have like "History of success of July" http://www.Buscacine.com. We have an interview with Antonio Delgado, manager of this web with big success in a little time. Let's read attentive his words "to learn of the success of others". Antonio, 24-year-old NATIVE OF JEREZ DE LA FRONTERA, is a student of INDUSTRIAL Technical Engineering (ELECTRONICS) in HUELVA. www.Buscacine.com it is a web dedicated to the movies as his name it indicates, that it has managed in three months to come to serve 4.000 pages and autofinanciarse alone.



1.-Hola Antonio, tell to us how there arises the idea of mounting buscacine.com.

The idea of mounting buscacine arose at the end of 98 on having realized him to one
magazine of on-line movies in which I collaborate, a market research and plan of
strategies. So I decided to create Buscacine for my account counting with
their support.

2. - Since there were your beginning, the first steps?.-

The truth is that a big effort did not suppose to me beginning working in
buscacine project, since I devote myself to the development and design of sites and
big part of learning already had it acquired, what more work I am
been known it has been the knowledge to sell buscacine and that some people believed in
me. Since I am no specialist neither in commerce nor marketing, but
I am thinking about knowing how the market moves and attempt every day to anticipate me to.

3. - Which was the first positive strategy to obtain traffic and result.

One of the keys was counting in the first moments with claqueta.com,
the first weekly paper of Spanish and Latin movies that they included a direct access to
buscacine from his principal page. It is very important to be provided with agreements
of collaboration with other already consolidated pages that serve to you as door
to open to you to the market.

4.-From which the biggest traffic comes to Buscacine?

I can make sure you that most of the traffic comes from Geocities and
multimania, yes Francisco do not put this face, bear in mind that the majority
of the fans of the movies that they have web pages have put a linkage to us
on his pages, thing for that we are grateful, since they consider us to be a service of
big utility and quality.

5. - Antonio tell us which the first strategy was to manage
I deal with minor negative or enough result of the esperado. -

Press releases to on-line and traditional means, he believed that this would be
panacea and a visits increase was not evident either, but anyway
I think that it is essential to realize it to announce you between
the rest of the community that also has mounted some history in Internet.

6. - Who forms the team of www.buscacine.com?

At present buscacine is supported and been realized by it mostly by me,
also I am provided with two collaborators who take different sections:
Jorge Esteban is a teacher of the CEU of Madrid teaching of direction
cinematographic and the es the manager of the course of movies. On the other hand it is
Roberto Bartual, who takes the section "the confidant", a space of
opinion and analysis of determined aspect of the movies.
Also he collaborates claqueta.com in the section of actuality where we report
of the last cinematographic news.

At present we are looked to a collaborator who resides in the USA and who is
a big fan of the movies.

7. - You have a bulletin of signed 700, which it is the principal route for that
do you manage subscribers?

Frankly I say to you that I have not realized any campaign to promote
bulletin, I believe that the key consists in putting the subscription form in
principal page and that is so easy to subscribe like putting your direction of
post office and to send. :-) Others of the reasons the fact is that the users consider
interesting the weekly mailing of the new linkage most emphasized from that one
week, this way they know punctually the best directions that we are adding.

8.-Antonio, which is the principal strategy or campaign realized across email, a controversial tool of marketing?

The press releases mailing to on-line means and to diverse places
related to the movies out and inside Internet. And especially to support
informed all our subscribers of the last innovations of buscacine.

9.-Cual has it been the principal strategy to obtain visits proceeding from searchers?

Since it will look like a foolery, but I can affirm you than on having called us
Buscacine.com with B, I am the first site that appears in the movies category
of some searchers. ;-)

Apart from this that could seem anecdotal, in searchers as Altavista
that read put them tags, to realize a good words selection fix and
to put them on all the pages of your web.


10. - When and since you begin obtaining tangible economic results in you
web?

At the end of this month I already have the first checks in my hand, since
big agencies pay the publicity to 90 days. Since then every
month will be begun to receive the quantities corresponding to three months earlier.

Do not believe that it is a lot of money as to live of this, for the time being it is
sufficient as to pay the phone and to support the site.

With regard to the patronage, from the first moment we count already with
income that made possible the starting of the site and the first ones
payments.

11. - Antonio, which are the principal sources of income of www.buscacine.com?

Basically two, the patronage and the publicity. With the patronage
we obtain income to start the project, and once thrown
site thanks to the publicity income you support it.

12. - Like bundles to manage esponsorizaciones or advertisers, that
advices you have for those who have a web or bulletin with sufficient
hearing at the time of advertisers manage?

Unless you are a big way that you generate million visits a month,
most of the big advertisers will not concentrate on you. He thinks that
big campaigns as of phone companhy, airtel, BBV, are managed for
agencies that treat straight with other agencies, it is very difficult that you
pay attention.

A serious option that to look for your account advertisers of average size or
children, and receive a fixed quantity from them guaranteeing a number to them of
impressions in this period based on your statistics, or to do to you with some
cgi of banners rotation to control the impressions, which exist
the network of a free way.

Finally there is beginning to be part of the network of an agency of
publicity in Internet turn of a contract you authorize them to exploit
publicity in your site, this option is very interesting since these agencies
if they can treat straight with the big agencies that he was speaking
previously since they represent to a considerable number of sites that are
born in mind. You obtain this one 35 % of the income takes, but you
you do not have to worry about looking for publicity and can center in
to develop moreover your site.

Also there are detractors of this method as Pep Valles, founder of olé that
he said in an occasion after having begun working with one of these
you obtain, that never would leave in hands of a third one the income again of
his company.

Buscacine is inside the Xmedia network and until now we have not
had problems with them, already I will mention to you if they put snags to pay :-)

13. - Let's Speak about the future, which are the next strategies to increase traffic or income?

This is the young hake that bites the tail, to more traffic - more income-
financing of new projects---more traffic.....

We at present are developing new projects that serve of
I support to buscacine.

And of course we are always looking new sponsors and companies
that want to bet for us to develop other projects, since
after simple I am a particular sound very difficult to start.

14. - Which is your council of marketing or strategy for those who are
gliding to put his business in Internet

The formula of the Coca-Cola only there is one, already do not try to copy business
created, be original that there are even many things for doing in Internet.
Topcoat have Internet MENTALITY, I believe that 80 % of the companies of
Internet they have not even idea of what they are doing because it does not understand
network.

And please. that there occurs to nobody the brilliant idea of opening other one
bookstore! :-)


 

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