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"Web designs for the success."

This week, 1-4-99, we have chosen the topic of design of the web page. It is here where it begins everything and is really complicated to carry on business in Internet without having it.

Let's think about the phrase ‘to sail along Interet’. This alludes to the fact of which so many people come to a web page throws a glance and leaves to another place easily. If you do not have anything to retain to this visitor the habrás lost forever probably. Nowadays there are hundreds of thousands of web page, therefore it is the most important that ours is better that the others.

Thousands of companies have joined Internet during the last year, stimulated by the promise of a piece of news and basic crescent of consumers. For some, the step was positive, but for many, a disappointment.

The Web is a new way, where the success is not necessary a patrimony of companies that are well organized and direct actively. The fortitude that traditionally were applying in the normal world, often turns out to be irrelevant in the cyberespacio. The principal reason for this is that the Web is principally a visual way but with great it loads of information. It is similar in many aspects to the television but with a hearing that has million options to select and a 'stretch' or period of attention very shortly.

The content is very important but the presentation is key to retain the attention. The design of the web and the facility of navigation play a crucial roll in a chance navigator turns in a client. Companies with a slightly attractive web fail in this point and often they try to compensate it with expensive promotional campaigns.

The intelligent design is a miscellany of common sense, skill and knowledge. One of the most important factors in the design is to make sure that a web page is prepared to work in the two most secondhand navigators and for several screen resolutions. Some monitors are in way 640x480, but the majority they are in 800x600. The design of your page must 'resist' the different navigators and resolutions of your visitors.

The time of load of the page is another important element in the design. If your potential clients are corporations with digital connections, RDSI, T1 etc, then graphic special, and big effects are a good option. On the other hand, if you are appealing to the average navigator with a modem of 28.8, the pages and the size of the files must stay so small as it is possible. Pages of 40k or less they must support most of our visitors on our pages instead of going away to others of the competition (let's think that more than 70 % of our visitors comes from a searcher, where they have like turned out a list of companies competition of mine).

Finally, there is an element that does to us to look like only ones. This special aspect that web someone have and that the majority not. The 'only' websites are not created using models and current graphs. Sometimes it is worth while hiring the services of a designer who understands these concepts and that him of to your web the special, only aspect. 'Branding' or mark creation is so important in Internet as in the normal world and the images they are retained in the mind of the public for the long time.

The design of the page is important in the success or defeat of a web but the alone appearance is not sufficient. Diverse studies have showed that the visitors prefer webs that they offer them ways of taking part or of interacting. Bulletins, books of visit, and forms to send comments (feedback) there are alone some forms with which you can interact with your visitors and potential clients, and provide a vehicle to them to contact with you. It reinforces the interaction with updates of the content of the web regularly. A 'living' website does that the visitors want to come to see that it is what there is new one in your web.

As final point we will remember to put on all the pages one linkage to the principal page: It does not matter where the visitors finish in your web, they have to be able to return to your principal page easily. Let's bear in mind that often the searchers place secondary pages higher than the principal ones, and you can have visitors who enter your web secondary pages, with which you will have to show him the way to the principal page.

If your web provides links to other webs, let's not lose visitors without giving them a rapid way of returning to your web. The creation of a new window in the navigator or mini window is ways of doing that our visitors do not go away 'very far'.


 

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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González
www.penaflor.com.sv

Bienesraices (Peñaflor S.A. of C.V)"


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