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Top Ten miscues in Internet. (I)

Copyright 1999 By Jim Daniels

This week, 28-Julio-99, we have an article of titled Jim Daniels "Top Ten you blunder in Internet" on the errors more frequent in Internet. Jim Daniels is one of the best "marketeros" in Internet and we all can learn something of his advices. Because of space we have divided the article in two parts. This week we send the first part, in the next number we will send the second one.


Article: Top Ten miscues in Internet.
Copyright 1999 By Jim Daniels.

We are the first ones in admitting that behind this web there are no geniuses in marketing in Internet. We keep on learning something every day. But this is the exciting of the topic - whenever we do something new on this matter our sales online they rise.

You have to do an effort to do the same, and this week we are going to help you to do exactly that sharing with you what we believe that Top Ten is miscues in Marketing in Internet. The statistician says that you will be committing at least one of them so he reads attentively what it continues.

Bear in mind that the really alone following thing has sense if you are trying to administer some business species or company online, which we do most of us. You can be allowed to commit some miscues with a personal web, but if you are administering a business or company online the following rules they are written for you.

The following thing are serious errors, this can sound elitist or egoistic. We do not want to offend anybody, it is alone that there are certain things that really you must not do. This is...

It blunders #1: To use free accommodation providers.

We get down to business: Absolutely you cannot have a web of company or business using free space as Geocities, Tripod, Hypermart etc. it is not important what you think, simply it is not going to work. Since it usually say, you obtain what you pay.

There is no major mistake to visit a web that overloaded servant is lodged in one obviously. We will not mention names, but some of these free services are simply terrible. Your web is the most important good that you have and it must give the first good impression.

In addition to that nothing is really free anyway. When you obtain free space they force you to show banners and publicity of the company in question in the principal space of your web. This is absolutely incoherent if you think about it from the managerial point of view.

You can find a good company of accommodation for only 2.000 pts a month. Let's be realistic, if you are not ready to spend 2.000 pts in space for your web, where your seriousness is? Many potential clients go away automatically due to this question.

And while we are with the accommodation topic insure of obtaining your own name of domain. Again, if you are not ready to spend a few 70$ in "vallar your territory" in the web that your potential clients are going to think. Take seriously your company and I negotiate or finally you will fail.

It blunders #2: To destroy your web with graphs, java, music, etc.

This is the most offensive second miscue in Internet Marketing. If you are administering a business online, the most important work of your web is to sell your products or services. Any thing that distracts your web of this objective debit to be avoided like the pest. Literally!

Unless you are a graphic designer, graphs that take an eternity in be loading are not going to sell anything. Nor the java, which the navigator of your visitor can block. The same for any of the most popular programs "plug-in". Sound or music in your web? No!

Unless you sell CDs, the sound does not belong to the web yet - at least. Sure that you can discuss this, but the reality is that it can cause problems to your visitors. Showy graphs, java, plug-ins, sound files, etc do not do another thing than realentizar the load of your web and to make her eternal to load.

Us do not pay attention, simply any of the top look at 100 webs in Internet. Demons, sight Yahoo that is undoubtedly the most popular web. When was it the last time that dresses showy graphs, applications java or oíste music on having entered Yahoo?

It blunders #3: Not to ask for comments or not to act on the opinions of the visitors.

This one is different of the big ones and we can testify the value to ask and to act on the comments of the visitors. A thing that many people seem to forget is that he is the potential client the one that must like what it sees. And not much more it matters. Here there is a real example:

It does a time we throw a web and initially we use a design with frames. We were conscious of the potential problems and we use a lot of time checking it to make her as compatible as possible with the navigators. But after asking for comments, we discover that many visitors hated it.

And the most serious thing is that unless we had never asked for comments we would have realized it. Everything seemed and was working well for us, but an important number of our visitors had problems with this. We re-design entirely the web and immediately the sales rose.

You will surprise the value of the "feedback" that you will receive if you ask for it. He remembers that your potential clients are those who buy your products and services and in contrast to what you could think the way about that they perceive your web and your company this is what it counts.

Pifia#4: To waste valuable time in unproductive activities.

Since "marketero" in Internet your most valuable value is the time. And yes, the time is more valuable than the money so yours uses in an intelligent way. As your time is a limited resource you have to learn to establish priorities. There are certain things that are more important than others.

For example, he thinks the quantity of time that you use in diverse marketing activities. Do you know which is the most important for you? If not, you are wasting a beautiful time. Testea all your publicity and he uses your time appropriately.

The searchers are another example. One of the big myths that circulates along Internet is that to manage to be in the ten first ones will provide a success to you overnight. Do not believe the stories and do not waste your time trying to obtain it.

One of the most important things that you can do is to automate so many of the daily tasks as you could. This includes to refill asked also. To be successful really you will have to use most of your time announcing and commercializing your business.

It blunders #5: Not to handle the email actively.

The communication for email on your potential clients will meet to you or will take the success from you. Since most of the times you will not have the opportunity to contact them in person you need to learn to use really the email in your advantage. Much of this it is a common sense really.

Every day we receive email from the people asking us to carry on business with them of a form or of other one and much of it it seems haer been written by a 10-year-old child. Errors of spelling, grammatical problems, difficult to read... what you want.

Nobody is perfect and we all commit errors but there is no excuse for this. Obtain a good email program to yourself, learn to use it and correct orthographically everything your mail. You already know what is said: only you have an opportunity to cause the first good impression.

For email we like Eudora Pro de Qualcom, and if you are using your navigator for the email you need to think it well. Bend a free demo of www.eudora.com. It will do your easiest life.

+++++ End of the 1st one. it sets off. 2nd part in the next number. ++++++++


 

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