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I articulate: Tendecias of the Fair CEBIT.

This week I have been in the fair Cebit in Hannover. The equivalent to the SIMO TCI of Madrid in Germany, which also is regarding for the rest of Europe. In fact, the Americans call it the European Comdex (Comdex is the fair of electronics that takes place in Las Vegas every year).

The Cebit, as the rest of this type of fairs, tries to mark the tendency that is going to continue the technology during the present year. For it, the companies present not only his last products but also his next throwings and his future plans.

Although it is true that they take a few years in which with the Internet revolution they have not been right too much. We set sail a few years in which it has become unforeseeable that is going to happen in the next 12 months, and that disconcerts any big company that has to programme in detail what each of his personnel have to do. Because the important changes are leading the small companies, which are those who revolutionize with his ideas the panorama of carrying on business.

The big ones are following the strategy of being everywhere so that no business catches them out. The companies of teams and infrastructure want to be present in all the advances in the field of taking Internet to the users. Those of software want to be present in all the new fields that are opened on the handling of the information.
I am going to revise what more has attracted attention of me in the fair, for another article I stop which are the new business fields for the companies of software.

First of all, officially this was going to be the fair of the mobile. The last advances in mobiles and the next models of all the big companies would give themselves appointment here. The motive of so many bustle on it is that Internet is thought about the mobile like the door in the future, most of the accesses to the Network will be done across the mobile and the computer. One thinks about routine and very frequent monetary deals, about the access to information like schedules of all kinds of services, programmings, quotation in bag, e-mail, practically everything what should be basically an information will be taken to the platform of the mobile and she does not have to be consulted from a computer. Everything will make so automatic to itself that, for example to enter the movies, we will have only to give our assent in the mobile to have paid the entry and to have access to the interior.

In fact it is indicated that this will be the factor that will make multiply the sales of mobiles up to 1.000 million units in the world from 200 current millions. Although I have serious doubts about where they extract these numbers, it is what is proclaimed. Also also it will be necessary to change the whole park of current mobiles. This together with the complexity and the large investments that the new services need does that it is a field where the big ones feel at ease and want to be present.

The base of all this is called a WAP, which allows to do of the pantallita of a mobile a window to Internet. The mobiles that will allow this prowess are a real marvel, screens of TV in miniature and not the normal ones of lines, although the prices are exorbitant and the tendency to the fall will be slow. The models of Bosch (already prepared to go out to the street) and those of Samsung were very futurist.

Another protagonist in the Cebit there have been the flat screens, so much for computer as to see the TV. His prices still make it inadvisable to take them to the office or to house, although this yes will change soon. Nevertheless, I have surprised them pleasantly, they are more comfortable of seeing that the screens CRT (the monitors of normal cathode pipes), and the small space that they occupy leaves much more margin to work on the table.

Somewhere here it was quite infested with flat monitors, one of the stand was practically tiled by them, the manufacturers of these screens were exhibiting his next throwings. It is worth indicating the flat TV of LG Electronics, they had a model of 60 " to have the movies at high definition, only available for the American market in the next months, this device had no rival in everything all that I saw.
The flat screens when one sees them convince, especially those of big size for computer.

Another indisputable protagonist of the event was the Operating system Linux. It has been a real surprise that nobody was hoping that it should capture so much attention. In fact it has won Microsoft in several aspects, the stand of the giant of the software was immense, surrounded in addition to manufacturers of other programs on his platform who were sharing his stand. But nevertheless he could not even compete with all the manufacturers of software and electronic components that were putting a penguin in his stand, showing that they were working on Linux. Apart from the big section for the Linux developers and similar that was occupying a portion of pavilion superior to that of Microsoft. I believe that they all took this surprise.

On Linux many things can be said, but something that has remained clear is that it is going to turn into the SO (Operating system) of the future or at least it is going to plant face on the market to Microsoft. In fact one has mentioned that in the next edition of the fair the Linux developers will have an exclusive pavilion for them. Enclosed IBM (of few companies which stand was major than that of Microsoft), it was planting well visible penguins so that his visitors saw them, what was attracting attention is that the stand of both companies they were almost front for front, an advance of the war that is blowing up. What is true is that all the companies are rather full of Microsoft, and that it was less powerful it would come well to the whole world and of course to the consumers also.


I take to me to the fair the fact of being working for LinuxOne, a distributor with my own Linux version. Therefore also I took a pleasant surprise and tried to speak with all the principal persons in charge of the strategies of Linux of the companies. The Linux advantages on Windows they will mention that more you should pass on the page of effective marketing and there are no motive for this bulletin.


The last aspect to stand out in the Cebit is the bet that has been done also for the access to Internet made come across the electrical cable, an old idea that after some years of investigation is beginning harvesting his first fruits. They are based in the fact that they an electricity cable comes to the whole world to house and this one has more plugs than the proper telephone service, for what: why not to take Internet round there? In the end the electricity suppliers also would be the providers of access to the Network, for being the proprietors of the cables. The principal advantage that they offer is the biggest band, equivalent to have the cable service, although yes it needs on the part of the electrical companies important investments to be realized.

I have believed suitably to do this summary of the fair of electronics and more important than telecommunications it celebrates in Europe, although it is not anything that fits completely to what we are used to reading in the bulletin.

Other topics minor that yes would fit more would be the relative ones to new technologies for the creation of virtual worlds, to concentrate on them supply and demand and other technologies to present the articles in Internet in 3 dimensions, making them much more attractive, although this needs of a good band. But safely it is going to turn into the normal way of buying (attentive those who devote themselves to this business).
Another interesting topic there are the playful aspects that the technology has. A few games that show an amazing reality.

As final brooch to say that it is a fair that is based, especially, neither on the developments of hardware and software but not in contents nor in companies that operate in the Network. To modernize would imply taking to his pavilions these virtual companies that have transformed the life of many of us and changed the way of operating in bag. Perhaps let's see that in the fair of electronic commerce that will take place in Madrid next June.

Jose Pablo Rodríguez Viega
Depto. Electronic commerce
www.internetmarketingtest.com


 

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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
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