HISTORY OF SUCCESS OF THE MONTH (May 99):
This month we reproduce the history of www.SitStay.com, a shop of canine articles in Internet. It is an extraordinary success ($ 200.000 the sold ones in 98). We have the comments of his creator and his keys to obtain it. The SitStay history is having aftereffect in the means and we have a pompous article in www.InternetWorld.com that speaks on this shop. Let's try to extract conclusions of those who are already successful. Of that it talks each other.
History of success of Mayo99:
for proprietary Kent Krueger of www.SitStay.com
I have been lucky to be in two sides of the fence, like buyer and like seller. Two years ago, my associate (my wife) and I create a web of electronic commerce focused in articles for dogs. During the last year I have created also webs of electronic commerce for other companies.
Thanks to God, our web http://www.sitstay.com has been an extraordinary success. So either we do not create webs for other companies because either we have no time.
We can think that our success stems from many factors, inclusive some luck. Others commerce sites and. that we have created for other companies have not been successful. I have wondered it myself and here there are some ideas:
Ours is a narrow segment but with an enormous clients base. Sites that we have created for others have tried too much being for too many people (much general practitioners, we warn them) or his base of potential clients is for small and Internet nature it can still make her smaller. Conclusion: Look for the correct segment and insure of that there are enough people, the segment has to be sufficiently big to be profitable.
It is not important that it is a shop of bricks and cement or a shop in Internet: What it orders is the service to the client!! We not only double the backs, break the backs to provide a service to the unexpected client. Our clients call us incredulous of the rapid thing that the orders or the rapid thing come to him that we answer his questions. Many people say to us that they take a client of as a life due to this attention service to the client. We can provide this type of service because SitStay is our only work. The two leave our works (my father was thinking that he was crazy for leaving a very good work in which it had been for 15 years), so that the two could dedicate all our time to SitStay. Web others that we had done for others were considered to be "an another work". Nobody decided to do his web his principal work. That means not to answer the phone, the email or to prepare orders until they have not finished his work. Very few normal shops can open of 5p.m. to 11 p.m. and to survive. Porqué do the people think that Internet is different? Conclusion: Devote entirely or do not do it and try a service to the exceptional client.
Our web is our first love. We enjoy when we are taken at night ago, or simply when it dawns, because we like what we do. I believe that many people see Internet like the next 'gold-mine'. But if his heart is not in the correct place the tension will raise them too much before finding the first pip. There is also a special art to sell in Internet. This way is different from others that came earlier so the perspective must be different. Conclusion: It loves what you do for the mere fact of doing it. Do not look at it like the way of becoming a millionaire.
We meet our client, then we can focus better our web in this segment of the people. Our clients do not use the last tenología, many are completely new in Internet, the majority they have not bought earlier in Internet, about a third they prefer not to use the card in Internet and two thirds are women. Many owners of webs of commerce do not know who is there he was buying to them his product. They only know that many people use Internet so of course they will find them. It is like finding a needle in a hayrick. Of some form you have to announce yourself. We do not promise to be very much, trust principally in the mouth to mouth. But where we promise to be we focus in the results. Conclusion: There knows the one who will buy your product and as they will find you.
It might continue this way successively. I do not believe that the size of a company matters so much like the good practices and ways of carrying on business. I believe that there are many success histories in Internet. We are a test of it.
Do not I believe that the experience of many webs of commerce in Internet is different from the real world, many fail, but it is not that what it has always spent in the world of the business?
Exceptional articles for dogs.
Article on SitStay.com
Article appeared in Internet world (February 22, 1999) http://www.internetworld.com/
Checking in With to Mom-and-Pop Store (Happening for box in a familiar shop)
By Whit Andrews
The multimillionaire alliances in the Internet sector have made me ask me lately on the luck of the small familiar shops that was supposed that they would move the good service and products specialized to Internet.
So I examined the shop of Darcie and Kent Krueger of www.SitStay.com, a shop of canine products, and they did not disappoint me.
The couple of Nebraska had a history to be counted on one day of last year, when a mention of the doormat of his Yorkshire Terrier in a list of mail on the above mentioned race, produced an avalanche of new orders.
SitStay, whose store is in in a cellar in Lincoln, Nebraska, which surface doubles that of the office, was exceeded. More than one dozena of orders the first day, and this way the following days, requesting many other doormats than they had in stock.
So the SitStay owners sent an email to every petitioner, apologizing for his shortcoming, and they offered to write to them a card written to hand, for the orders - gifts for Christmastime and sent the goods as soon as they had her.
"Are not you lucky?" it is the message that Darcie says that he sent the clients who would be in a bad mood. "you will obtain two gifts of Christmastime to do - one with this note (written proof) and other with the doormat".
The personal touch worked. The clients were pleased. SitStay was decorated by five stars to the service to the client by BizRate, who calculates the service ratios to the client with surveys done to the clients.