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"How to do the pursuit of yours
announcements of simple and effective form?".


This week we have an article of our collaborator Alain Jordá. It is a really practical article about the trailing of our announcements (classified, classified in bulletins, signature of our email in forums, banners... etc). This hardware can help us to promote very much our investments in publicity distinguishing what are the means and the announcements that work for our product and which not.


Article: "How to do the pursuit of yours
announcements of simple and effective form?" for Alain Jorda,
Consultant. ajorda@ajcomercio.com
--------------------------------------------------------------------------------------

We already know that Internet allows us to know the inflow of
visitors to our pages with information as the number of
visitors, the duration of the visits, the visited pages, etc.

But, for it, we depend of that the statistics that us
the accommodation provider offers be sufficiently
detailed, situation that, in many cases, is enough
removed from the reality.

To measure the effectiveness of our announcements, already be banners
or linkage to our pages, already is announcements in bulletins or
magazines that they incite to an answer for mail and, we need
to know how many answers we have received from every announcement.

I am going to give you a pair of tricks that they will allow you to control, of
simple form, the real effectiveness of your actions
TV/radio commercials in Internet.

BANNERS AND LINKAGE TO OUR PAGES.
When we throw an announcements campaign, we must try
previously the effectiveness of every place where we promise to be
as well as of different banners designs. Only when we have
given with the design and (or them) suitable places it will be when
let's carry out the global hiring of the campaign. How
we can know, of a simple and effective form, which are
the places and banners that work and that not?

It is enough to create, for every banner/sitio that we prove, a copy of
our front page with a direction different from that of
front itself. The Net user who touches the banner will go to stop to
copy assigned to this banner. For him everything will be normal, but
we will be able to know, by means of the number of visitors of
this page that there give us the statistics, how many contacts us
it has contributed this announcement. And the same we can do,
simultaneously, with so many banners/sitios since let's want.

ANNOUNCEMENTS IN LISTS, BULLETINS, ETC.
Other times, the linkage that we give for the answer is one
e-mail address. For example, it can be
direction of an answering machine that orders a free report. Or
well that of the automatic subscription to our bulletin
electronic. Also in these cases, it will be interesting to us to know of
where do the requests come to us. It is of this press release
published in the magazine X? of the announcement published in the bulletin
And? or of a web site that has included us in his section of
resources? All this is very simple to control.

For it, it will be enough to us to include, in the announcement, the press release, or
the description of the service, the mail address for
answer with a special format.

Let's imagine that the direction to which they must be in charge his
answer or request our clients is
<informe@ajcomercio.com>, and that our announcement consists in
the patronage of a titled electronic bulletin “The clock”.
We would indicate the linkage of the following form:

mailto:informe@ajcomercio.com?subject=ElReloj

This provokes that, on having touched the linkage with the mouse, one is generated
message to the direction that we wish and, in the field "Matter"
of the message, "The Clock" will appear, with what we will know that that one
request comes from this bulletin.

Two simple hardware but that can help us very much to
to promote our investments in publicity distinguishing
what are the means and the announcements that work and which not.

*********************************************************************
Alain Jorda, Publisher of "COMMERCE IN THE NETWORK" and the Director of
counsel AJNetMarketing, is Qualified in Headquarter
for EADA and Top Engineer of Telecommunication for
UPC. For any comment or opinion about this article,
it punctures ajorda@ajcomercio.com
*********************************************************************

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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
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