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I articulate: To be renewed or to die!

Very well-worn the phrase: truth?

Since this time goes but that very seriously.

Fortunately for the innovators, and unfortunately for the skeptics, the topic of the electronic commerce is already here, and there is no the one who stops it.

Saying of a colloquial way...

To this examination WE ALL have to appear!

The questions are:

When will it have you to be examined A TI?

And the most important

When do you go to set to study?

Personally, this comparison seems very suitable to me so that the managers of this generation understand it. It will not do any absence to those of the next one to explain it to him, since for them it will be so absolutely logical as for us it it is doing publicity to promote an article or service.

It is a question of foreseeing finally the inevitable thing, and of being prepared as soon as possible, this way to make use to the maximum of the immense possibilities of business, which Internet offers us.

Typical phrase.-"Is that in my sector this is not viable".

False, false and incorrect.

In all the sectors this way has capacity to produce wealth.

What not of the form in which you know the business at present? Clear.

There are sectors in which the Internet application hits in the eye.

What does it have of good?
           That his application is easy
What does it have of villain?
           That is easy FOR ALL

Therefore, if you do not see the immediate application and also your competition has not interfered YET....

YOU MUST GIVE SOMERSAULTS OF HAPPINESS! and to put yourself: already! hands to the work.
(if you have doubts how to do it with taste I will face you, you have only to order me an email to oscarvp@digisoft.org and I will get in touch with you)

Opposite to the actions in Internet the companies qualify in four categories:

·   The visionaries

They bet decisively for the way independently of his economic investment capacity (remember that... they cost more the ideas than the euros!).

·   The pragmatic ones

They realize well that Internet is the future and they invest in him, but almost for obligation, they lack this illusion that he makes you emphasize.

·   The undecided ones

The majority. They do not realize it well and prefer "to hope to see that it happens". Serious error! These will not be capable of reacting on time, and they will lose the opportunity to consolidate a good position to a low cost.

·   The reticent ones
   
Pobrecillas! They refuse to face with the reality. If you meet someone in this situation and have appreciation: do not doubt it, try to convince him!.

Since you will suppose "my crusade" it consists of making you see that we must be in the first group.

To understand a little better this new way of realizing commerce, we must clarify basic concepts that separate it from the classic commerce.

THE GEOGRAPHICAL BARRIERS

These have been everlasting our defense and our limitation

DEFENSE - since it was allowing us to mark our action territory, although at present it was already not protecting us from the big multinationals.

LIMITATION - since the same distances were preventing distant consumers our managerial expansion, and when age was obtained at the cost of very costly structures of distribution, logistics, etc...

Therefore the first positive consequence of this new way, is that he allows to the small businessmen to compete with the big ones in the same conditions, and test of it is that most of the companies that have triumphed nowadays, were the smallest companies it does a very little time.
               
We speak business to NATIONAL scale... WORLD CUP...

       what an atrocity! The spiky hairs put themselves us

Initially it looks like to us an exaggeration

Later us the eyes shine on having discovered the business opportunities.

In agreement!. Normal two reactions, logics even in his sequence

But now let's ponder...

The way offers to us an opportunities universe, but démonos account of the great thing that we demand:

       TO BE GOOD, VERY GOOD, GOOD REALLY!

       TO OBTAIN THE LOYALTY OF THE CLIENT

If you have a business where the clientele is captive for geographical questions (or, the majority)
   
wake up as soon as possible!

Because the tide rises and you can wake up wetted without knowledge as it has happened.
Bear in mind that the business loss will be initially very subtle, almost without realizing, this one will be stemming to other places.
Places perhaps very distant, that to mouse's blow (that of the computer), will be taking the business that was providing your clientele to you.

How? With better offers, with more information of the products / services, his qualities and the benefits that the client obtains on having used them.

And to recover it will cost you very much, much more that to apply yourself already in this new way of doing business.

IT NOTICES: In reference to the above mentioned, to say to you that me the topic of the information seems so important to the clients, that shortly we will dedicate a titled chapter "The cost of the Ignorance".

He remembers that the ostrich policy, trying to ignore what happens, is not going to help you in anything.


In short:

THERE COMES THE END OF THE CAPTIVE BUYERS

Therefore

PUT THE BATTERIES AND MAKE USE OF THE OPPORTUNITY THAT OFFERS TO YOU THIS NEW TECHNOLOGY.!!
*******************************************
Oscar Vega
"Your adviser of marketing in Internet"
oscarvp@digisoft.org
www.digisoft.org [965 921310]

******************************************

 

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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
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www.penaflor.com.sv

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