The marketing networks in the current world.
In the current world, the marketing networks have developed up to turning into real examples of productivity. In them there meet the hardware and strategies that propitiate a joint benefit of beings (companies, individuals) tending towards the fulfillment of common targets, laying hands on strategies designed for his correct one to gesticulate.
Acquaintances at technical level as “marketing multilevel”, these networks can be defined as the association (tacit, in fact, legalized) of entities, that is to say: persons natural or juridical, dependent on a major entity, since a company is a mother or a counterfoil. This way, the marketing networks form like sets of labor elements that work in interdisciplinary form, although mainly in an individual way. In the vast field that represents the marketing, the marketing networks take the basic beginning of the conventional marketing and apply them, according to his particular adequacies, to markets, situations, moments and products or specific services.
In the marketing networks there enters game the charisma and the managerial workmanship of these related entities. Of such a way, the used hardware is the decisive factor at the time of reaching the success or the defeat, both of the individual and of the whole network. Some of this hardware are the originated ones of the so called telemarketing, and the mailing or mailing of postal or electronic mail. In the latter example, the Internet development propitiated an ideal environment, due to the low costs and to the speed of transmission of the excellent information to the product or offered service, which comes straight to the salver of entry of the real or potential client who results from interest for the manager or responsibly for this action for marketing.
Of such a way, the digital marketing not only has facilitated the works of the networks of marketing, but also it has allowed (and it keeps on allowing) a development to massive steps of this managerial functioning. In fact, one of the secrets to reach the success in the projects and emprendimientos relative how to create a business for Internet they refer to the correct use, be already for application or for particular development, of the proper elements of the marketing multilevel at present. For it, the designs of networks of marketing contemplate the adaptations of the works to the moment and to the specific market, it is for it that the correct making of proper marketing plans of the networks of marketing results from vital importance.
Other of the basic or fundamental elements for the correct action of the managerial works of networks of marketing is the application of the notions of the direct marketing. With this skill it is possible to eliminate the basic and conventional communication channels, and to propitiate the evaluation of the product in personal form on the part of the clients and real and potential consumers of the product in question.
In a real example, the networks of marketing designed for the home sale of sports clothing for catalog, so in heyday in these times, integrate garments that the sellers take with it so that his clients try on and analyze first hand his virtues. In the same way they produce the sales for catalog of products of the hearth, cosmetics and the others, this even is what impels the free offering of samples of certain products of cosmetics or of cleanliness by means of the mass media printed, in simple, effective, fast form and to costs solventables.
Francisco Segura. The director.
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