The marketing network.
The marketing network is a model of gesticulating managerial that he was born it already does some time, and that lasts at present like an example of visionary functioning, of which it has been able to make use of the multiple advantages of driving set and of the incorporation of new skills on the current market.
One knows to the marketing network like dependent ones on a company driving set of companies or interrelated managerial projects, all mother or top organism that conglomerates them. To simplify his comprehension, it can be compared with a system of exemption or subsidies of an ultimate parent (although in his functioning there are substantial differences from this mentioned example).
With the appearance of the virtual world of the business, the network of marketing – also acquaintance as the marketing multilevel - has advanced to massive steps, allowing his functioning on a global scale with relative simplicity, in contrast with his previous versions.
Inside this coarse world that is a marketing, the marketing network has been restored like almost an independent entity, although with equal – at most: similar - basic marketing notions. His essentials correspond to the fundamental basic notions of the conventional marketing, although with certain differences and, mainly, applications or adaptations to a system of individual gesticulates so as it it is the marketing in network.
Although the marketing network uses of basic elements of the conventional marketing, as there it are the marketing plan or the marketing study, his skills and hardware are diverse and individuals of the rest. It uses, for example, of the peculiarities of the direct marketing like one of his basic utilities, between so many people others.
As example, let's analyze a company that works like a real marketing network at present: the sales of cosmetic products for catalog. Thousands of individual sellers cover his clients offering products of an established mark, with the guarantee of a company of big trajectory. Skylight is: each of these sellers is a real competitor for his pairs, although they are employed at joint form. It is here where there is shown the beginning of the network of marketing: it is necessary to cost of a plan that defines the volume of his force of sales, of the geographical space to be covered, and of the forms and strategies of particular sales of every seller, at the end of which this competition does not end up harming to the business.
Also, the marketing of these cosmetic products can increase or remain thanks to the effort of the sellers, to whom (like strategy of direct marketing) there is delivered an informative catalog of the offered products. If his sales are outstanding, the seller can be rewarded with products for exhibition and shows, of way of which his clients verify the quality, and this way the sales volume is increasing. Of such a way, this marketing network is a real example of productivity, designed specially to achieve the adaptation of the same product, promotions and styles on any market of the balloon, from the benefit of the local human work, which propitiates a specific perception of a general activity of sales.
Francisco Segura. The director.
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