Program of Marketing
The program of marketing – secret for the success.
In the activities tending to the sales and the commercialization of products, no activity is proposed in a marketing program without a specific foundation that endorses it and supports. In fact, a marketing program is, in his making and design, perhaps the element the general strategy of major contemplation that there carry out the experts of the marketing in the current companies.
The correct marketing program is that one thought-out designed, created and proposed in accordance with the joint contemplation of varied, such elements as the general characteristics of the market, the behaviors of the consumers, the analysis of his needs and desires, the characteristics of the product in itself, as well as also incorporating the most basic and fundamental, such concepts as the general and specific targets that have given place to the creation of a program of marketing.
In his application one gives place to diverse skills and strategies originated originally from diverse titles relative to an area of marketing carried out as a whole and harmony with others. This group of elements is known like the marketing miscellany, or the marketing mix: a conglomerate of skills and hardware of application tending to achieve the success in the general sales target, in accordance with the general lineaments proposed in the program of marketing.
In the marketing program there collaborate between themselves different ideas of marketing, which collaborate and mix in harmonic form, all faced towards the achievement of the targets, be already the increase in the sale volumes, or the incorporation of a new product on the market. This concept is of wide acceptance and application in the managerial marketing, sector of the marketing of that he makes use extensively of the multiple benefits, and he has always been able to demonstrate with brilliant results the advantages in the application of a program of marketing correctly raised and very well applied on the specific market, in a certain space, and in accordance with targets prolixly raised and had in consideration, anyone was the action to take or to execute.
The market managers, as well as the experts of the commercialization in the companies, know how to shine in individual form or in representation of his company, but also they know in depth the advantages of the solidarity and the professional courteousness. In fact, it is very common to find on the active markets more than one marketing club, that is to say, groups of persons who meet sporadically, and who share notions, acquired, ideal knowledge, and even current specific plans and to future, to the advantage of achieving a general or shared target.
According to this tendency, it is daily to observe associations of products of equal or diverse titles. These associations have been deeply contemplated in the making of the program of marketing, and they are carried out on the market as the notion or in knowledge de facto of raising the level of the sales as a whole to future, or of announcing a new good that is perceived as endorsed by other of current use and good knowledge and appreciation on the part of the public, between some other reasons or targets that can be chased by actions how are you or so many people others.
Francisco Segura. The director.
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