Products of Marketing
The products of marketing – keystone of the strategy.
In the world of the business and the sales or the commercialization, the marketing products are the keystone for the correct development and the success of the strategies and skills of marketing. It is a question of a simple concept: without a suitable product, there will not be possible business transaction.
A correct application of the mix of marketing will base, by means of an exhaustive analysis of market and of the needs, the desires and the behavior of the consumers and real and potential clients, the essentials for the production or making of a good to be commercialized, that is to say, of the products of marketing that will be placed in the distribution channels.
According to the results of such an investigation, one will develop the production and the design of the products of marketing adapted for certain sector of the market of insertion, or, if there is contemplated a redistribution of already created products of marketing, new skills and strategies of communication will appear, publicity, application and other modified or re-applied characteristics, as it is the area of marketing of suitable consideration.
The marketing products must answer to these characteristics of the market for his success of sales. They must satisfy a need in the consumers, be already the real and current one or the imposed one by means of skills created by the expert in marketing of the company, by means of skills of direct or indirect marketing, and of advertizing communication. In turn, they must create or wake up a desire in the consumers, of such form that the consumption answers to both aspects.
The universal marketing network accepts and applies these skills of desires and needs imposed, being this a very valuable tool in and the global commercialization of the products of marketing.
For it, the managers of the commercialization and the experts of the marketing use of numerous strategies, such as the investigation in real-time of the behaviors and volumes of consumption, or by means of another type of investigations relative to the consumption and to the buy of products of marketing. Such strategies include the creation of blogs of marketing opened to the public debate, the testings of consumption by means of samples free and special promotions, the achievement of groups of analysis or focus groups and many others, all faced towards the knowledge and the investigation that allows the anticipation the answer of the consumers before the opening to the market of one of the certain products of marketing.
From such experience the exchange goods receive this name of “products of marketing”, and the fact is that not only there are produced and created goods of for themselves, but answering to the results of this analysis, and according to the expectations of sale and of consumption, all numbers thrown in the investigations and analysis on the part of the managers of the commercialization, on behalf of the producing companies.
Of such a way, the design and the making of these products of marketing, as well as the skills and strategies for his laying on the markets by means of the distribution channels specially designed, and with the support and the collaboration of the communication skills and strategies of publicity, are all elements due and designed after deep analyses and contemplations on the part of the experts of marketing of the companies.
Since you can already observe, nothing remains a drawee at random when one speaks about the marketing products.
Francisco Segura. The director.
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