The number of visitors is less important than the quality of his experience.
Article of Pedro Álvarez, of www.columbus-digital.com. This interesting article is called "The number of visitors is less important than the quality of his experience." and our objective public speaks about the expediency of being able to choose or target market in Internet. Very interesting.
The number of visitors is less
important that the quality of his experience
For Pedro Álvarez (www.columbus-digital.com)
Let's start by admitting that the places webs more visited
they are those that have to do with the sex. These places
webs they attract hundreds of thousands of visitors every day
and they do his money principally for the sale of spaces
advertizing (banners). Nevertheless, there is a thing that
we must have egg white; the quantity of the people visiting you
web site is not so important as the quality of
experience that these visitors obtain. Namely not
we must think about the web like a traditional way of
transmission of advertizing messages (Mass Media),
but like a personal, specializing, individual way,
In contrast to the big mass media
(TV, Radio, Press, etc) that have the capacity of
to attract the attention of million expectadores during
certain hours of the day, the web is so extensive and
it is provided with so many resources, which never a web page
it will be able to count at a level of comparable hearing to
those of the traditional means. Therefore, for
any company that decides to be on-line, the rule
of the game it is called "a NICHE OF MARKET". We will have to
to find our public inside Internet, to manage
that his attention goes to our pages and to create
a series of hardware and interactive applications
that help us to that every person who visits us
identify with us, take part in the content,
register to receive our news, creating
this way a virtual community half-closed the company that
it will be made faithful in the course of time.
Finally, our web must be a place that
deserve to be visited by this persons' community
that use the web to communicate, to give his opinion,
to acquire products / services, etc. This will be obtained
any time our web is designed of form
attractive, be provided with systems that they should facilitate
navigation between the different sections, has
applications that offer an extra cost to
visitor, for example, a cars distributor
it might consider to have in his web a system for
to calculate the monthly quotas of a leasing or one
loan, another system that one was advising him
certain type of car as his needs
(of mileage, space, use, expense, repairs,
etc.) All this does that the experience of the visitor
be agreeable and interesting and that considers to return
As conclusion we will say that the number of visitors
of a web it is not significant at the time of measuring
success of the same one. Nevertheless, whenever one
person returns to our web and interacts with
we of some of the forms that exist
aimed previously, we contribute to the success
of our web.
Pedro Álvarez (www.columbus-digital.com)
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