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Mix of Marketing


Mix of marketing – strategies combines with an egalitarian target.

Inside the wide and vast fan of possibilities that propitiates the general marketing, the correct selection of the same ones is the key of the commercial, and such success it is the task of the mix of marketing.

The marketing mix describes a varied set of skills and strategies of the commercialization, seizures of diverse titles and sectors of the same one, all mixed ones and applied as a whole in sights to manage to reach a proposed general target. A correct marketing program propitiates the most suitable application environment and, by means of the analysis of market and of the consumers, it manages to take of every title of the marketing the specific skills, to then to apply them to the insertion market with big efficacy.

The mix of marketing, the marketing mix or the marketing miscellany, as he is met in different sectors and areas of the balloon, brings together a series of activities that involve concepts or basic notions for the success of sales and distribution, acquaintances in the slang like “4 Ps” (for his names in English), which we will see next:

The "product", being all the goods of exchange, real, symbolic, cash commodities or services, which the producing company offers to the market, looking for a monetary compensation or of another class for the same one. In the marketing mix the product is a keystone, and his correct making, production or adequacy to the insertion market will be fundamental to achieve the raised sale targets, owing same answering to the needs and real desires or taxes of the consuming market.

The "price", which is the monetary, symbolic total or the compensation waited on the part of the company retailer and producer in exchange for the offering of his product. The marketing mix has like one of his functions determines the market and niche of propitious market for the laying of this product, in a status of prices designed according to the satisfaction of the awaited levels of sale, in accordance with the characteristics of the market and of the need for consumption of this good.

The third element of the mix of marketing is the “place of distribution” or the distribution channels, which it is, in sum, where and with what frequency there will be done the distribution and commercialization of this good or product. Meanwhile, the fourth element of the miscellany of marketing is the "promotion", which is the sum of actions and strategies of communication applied to announce, to promote, to publicize the product, together with the strategies designed to encourage or to create the need or desire that will make the sale of this good possible.

In the current application of the mix of marketing there appear new concepts not formally incorporated into the academic reading but of concrete application, and they are those of “personnel“ it is the real representation of the producing company, as well as it is also the representation and the sector entrusted to provide and to propitiate the correct marketing of services of sale, presale and postsale, an indispensable additional benefit in the current marketing.

In a universal network of marketing that he answers to the marketing mix also one has incorporated the "process notions, being the procedures and mechanisms by means of which a service is created and delivered or provided to a client, and those of “physical evidence” or the set of impressions that the client or the final consumer creates across the plant observation edilicia, transport, facilities, accessories and everything what shapes the ambience concerning the producing company.

Francisco Segura. The director. 
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