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Mix of Marketing


The mix of marketing created like a way of centring creativity and experience to attract a potential client.

The companies have always supported an effectiveness margin by means of strategies that member clients allow to receive and detach other companies that determine the possibility of locating the possible flaws in marketing, which generates a program marketing which serialice the steps in the attainment of new consumers. One of these strategies is the call mix of marketing which allows to create a normal client to an active "associate" of the company who will trust blindly in the quality of his products or services.  

There exists a series of variables that affect what is in realizad the marketing mix and possibly mark an advantage opposite to other marks for a high distinction. These variables are the investigation and the development which support the real form of the product and the quality corresponding to the service. This one daily work is reflected in the innovation of products or service itself with which one presents new alternatives to the consumer. Another variable that influences the marketing mix is the market research to verify the tendencies of every client or consumer and to find the way of structuring the hardware of the mix of marketing in order to achieve a high percentage in effectiveness. The presentation of the bundle is a way of demonstrating to the client the most important characteristics of the product or service in which the most profitable points must be described opposite to the competition at the moment of being acquired. Also there is important to know the publicity as the furniture in which it is going to spread in the moment that goes to commercialize what will be called the presentation way, with what previously there must be known the type of publicity to be developed and the consumers' segment to the one that wants to go over with the product. Additionally, the program marketing on the subject of publicity must know in what form the mark is going to be recognized and the form more rapid that this can achieve since essentially he thinks about how to sell more in the time as short as possible.  

A variable that is the resultant one from the process of a mix of marketing is the distribution channels selection in the one that looks that the product is located in the correct place and to investigate alternative search channels what is defined as a challenge to specify in the moment that is needed applying. This way of designing an appropriate distribution channel influences straight the change of presentation of the product and it is possible to change in the extract of the same one with the target to reach consumers' new segments.

Francisco Segura. The director. 
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