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Marketing Kotler

Article:

The marketing Kotler and his priority on the publicity online for a round success in sales.

The field of the economy has been altered dramatically by events so marked by the technology and the globalization. This has been affirmed continuously inside the politics of marketing Kotler. Many companies of any part and they can now compete in any place, what has represented a development of plan of marketing more structured towards the commerce in Internet and free exchange due to a high competition in every economic sector. Inside the marketing essentials, it is necessary to admit on the part of the companies that the consumers have turned more selective and educated thanks to better information sources as it is Internet what allows to buy products and services with major thoroughness. Across the time. The domination power has happened from the manufacturer to the distributor and of the distributor it has been spent to the client. The client now has the power to decide what is more suitable to fulfill his desires and needs.

Inside the marketing kotler, one speaks about aspects that influence the tendency to lower prices. The above mentioned aspects are the increasing competition, globalization and changes in business and markets thanks to Internet. This means inside the global marketing that the factories of production of a company will be moved to cheaper places to reduce the cost in the production line and for such a motive, to bring the above mentioned products to the fatherland at prices lower than those received for local sellers. The increasing competition means that there are more companies competing for affiliating to the same client to his products or services, what is translated to reduce products prices in sale drastically. The part that Internet has contributed is the facility that the people have in comparing prices and selecting the lowest offer. According to the marketing kotler, the challenge is to find ways to support prices and profit focused in these aspects. The industries of every country will not be able to feel loyalty on the part of his clients, if they do not surrender to the changes declared by the above mentioned aspects, which incurs to answers based on quality improvement towards the client target, to mark differences and to strengthen the marks recognition in the client.  

The development of different types of marketing, they have to always be focused towards the benefit of the client and based on communication Internet route, which is proposed in the marketing kotler. A narrower interaction exists on having proposed the marketing multilevel, which a person collaborates a company, and it receives a compensation in the sale of independent products in form and to to find new affiliates.

The strategies development as the perception of the marketing kotler, it is restricted also in certain way by the protection level established in some regions in the world which has generated a more integrated and less permissive commercialization. Many leaders of every region look for preferential terms of other members of the region, this is defined as preferential in artificial agreements and they take as a result the deterioration of the value of a product.

__________________________________________________
Francisco Segura. The director.
http://www.posicionamiento-eficaz.com 
"New system" posiciona a web in the first positions
of Google at an accessible price.
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http://www.posicionamiento-eficaz.com/ultimosposicionamientos.html

 



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