The digital marketing and his principal characteristics in the creative development in a company.
The conventional mass media as there are the press, radio and television do not present an entire guarantee for a company that his products and services are accepted by the consumers. Due to the high saturation of advertizing rules caused by the marketing of the excessive use of meaningless advertizing notices of interaction, many persons prefer to change to other means that allow to give his opinion or simply to avoid the above mentioned spaces of publicity and marketing. It is for such a motive that many companies choose for more interactive mass media where the client could take part in the making or selection of a product or service adapted to his needs, and do not feel pressed on having acquired it. It is the case of the handling of surveys and e-mails by means of Internet, mobile telephony, video games and the interactive television. From these means, there has been born the digital marketing which studies the tendencies of consumption of a group of individuals and prepares strategies to fulfill the needs that have been brought across these mass media, which present schemes of feedback more compromised towards the client.
The digital marketing takes as a target to avoid the image and marketing that has been always catalogued by the traditional means that try to communicate and publish at all times, what proves in the end like the fashions imposition, and tendencies of consumption that are not always valued by a hearing. It is for these reasons that, on having created an image and innovative marketing in Internet, it is necessary to create ideas with creative sense that generate the only haulage on the part of the consumers, that are original and excellent and that in turn generate emotions.
Due to the advantages found in the new technologies, the alternatives to create a marketing ambience digita in a company they are infinite, where essentially it is necessary to learn to define measurements of communication based on the above mentioned technologies, knowing the different varieties of existing hardware, the individual benefit of each of them and the way of being adapted in the company. It is important to determine what methods have been adopted at present in many companies inside the digital marketing, with positive and negative results, that projections have existed to realize the above mentioned strategies of interactive marketing and the fulfillment of proposed targets. To know about innovative tendencies and methods that should surprise the final user, there are the principal targets inside the digital marketing to create more consistent campaigns and to create excellent points in the digital age through that one lives in these moments.
Many of the methods to receive an opinion found by the consumers inside the digital marketing, it is the blogs making, podcasts, ceración of group of news, bulletins, and the creation of post office that do not imply the publicity saturation, but they describe in simple terms the functionality of the company and to allow to know what type of products and services is offered to support the loyalty of the client and that allows to introduce new followers and create a group of more solid consumption and allows a backing of the marketing definition.
Francisco Segura. The director.
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