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Marketing definition


The marketing definition is the process of potential interest of clients, products and services.

To speak about the marketing definition, implies the comprehension different concepts, which can be found in books of big volumes or to specialize in a university to acquire knowledge on the topic. Basically, the marketing in the handling happened in the current economy, is involving everything what owes to manage a company to obtain potential clients, products or services in only one development line. Inside the marketing definition, it is necessary initiating the process of selection of a type of suitable marketing, be already the marketing of networks, social marketing, direct marketing, etc. There exist four elements that are needed to create an ambience of publicity and marketing, which imply these two factors. These elements are the products and services, the promotion, the distribution and the price. The principal target of the marketing definition is the attraction and mantención of an increasing base of satisfied clients. The creation and the implementation of a well designed plan of marketing, it allows to canalize the marketing efforts and increase the success in the profit and the number of member clients.

On having created a plan of marketing definition, it is possible to create a list of specific actions that are claimed direccionar towards the potential and consuming clients on the product or offered service and to persuade the client to obtain the above mentioned offer. The strategy of marketing of the state of the provider, it is to provide the goals for the marketing plans. This means the process pursuit from a beginning up to an end. Basically, the marketing plan is the route that guides where to direct the proposed strategy.

A plan of marketing definition can be prepared in a document which is not part of the structure of the company or be defined as a business plan. In both cases, the marketing plan is the scheme to communicate the value of his services or products to his immediate clients. To write a plan of marketing definition, this debit to include details as the products or services and his proposition of the only sale, strategy of prices, plan of sales and distribution, and a plan of promotion which implies a result of image and marketing, which must be related at the end of the markets investigation. The easiest way to develop the above mentioned marketing plan is to work across all these sections, recounting to the markets investigation mentioned previously when the business plan has been designed.

It is important to clarify that when a plan of marketing definition is prepared, it is important to determine if the above mentioned plan is to be employed at the same one, or if it is part of a business plan. If the plan is for s same, there is necessary to include a market analysis to introduce the product or service and to study a section of competitive analysis. The market analysis is to know that so related a group of consumers is to the products or services that are offered in a company. To write a section of competitive analysis is consistent part to the market analysis and is defined by the knowledge of the competition in a region or group of consumption.

Francisco Segura. The director. 
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