The social marketing and his advantages for the contribution of a community in standing out economically.
The economic sector least favored in an economic system has always been those groups of consumption that do not possess sufficient monetary resources to buy commodities or health services. It is for such a reason that there arises the concept of social marketing, which establishes the approach of what is a marketing towards a distribution system in a marketing network in retailers and wholesalers which is directed to persons with low resources. The above mentioned products are offered in commercial marks with logotypes and schemes of promotion that they benefit to the above mentioned individuals. The social marketing is achieved by a round success at the moment of being related intrinsically to practices that are related in area of the health and his study of marketing.
Inside the social marketing, it is important to use massive communication means to make her know the spread of the product and describe clearly the benefits that it possesses. The need to create a social marketing has been born consistently to the economic regression generated by the insufficiency generated in the distribution of products and services to those groups of consumption of scarce resources. One of the factors that influence straight this situation, is the absence of competition on the part of the public entities in creating a direct marketing with each of his providers on the subject of inputs of massive consumption, that in case of the health, he promotes a sense of demand and offer it continued without appealing intermediate distributors.
The social marketing encourages the products distribution at an accessible price to those persons with low economic income and therefore his inappropriate use is avoided if the above mentioned products are distributed free to the above mentioned persons and a commercialization scheme is generated to support the distribution and storage, which allows to generate an input to strengthen the commercialization places and to keep the flow of the above mentioned products constant within reach of any person. There exist companies that allow to create an option across the social marketing to realize training workshops in the marketing process towards governmental entities and to teach the aptitude to administer the above mentioned programs in the public sector. Alternatively, a logistic support is offered to those nongovernmental organizations for the products distribution in remote areas that do not have an access easy to reach.
In the process of social marketing, it is important to know the value assigned to every product to create a sustainable profit and to know that so high they can be increased not to harm the revenue of each of these consumers. With the management as efficient as possible in the handling of resources, the sale and distribution of a variety of products with the target to reduce overheads and of increasing the volume in sales with the fact of reducing the unit cost, there are called the most suitable strategies to endorse the expense generated by this operation and to restore the products supply and to improve the impact on the social activity that develops in the community selected to realize this work.
Francisco Segura. The director.
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