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International marketing


The international marketing as a strategy of global projection in many companies.

On having spoken in terms of international projection, many companies have seen the advantages generated in the concept of generating a change in the borders definition between many countries by means of the international marketing. Be already for political, cultural or commercial motives, a substantial change has arisen in the economic politics, like for example the European union and the dissolution of a Germany separated. It is clear that to be located in a commercial sector, not only implies the factors that influence inside a group of consumption at regional level. Also it is important to know that behaviors stretch to be clear in the consumption of products and services similar to the produced ones in his company, acquiring an idea of the progress found in quality and channels of distribution and services marketing.

On having found the above mentioned tendencies of investigation of markets, it is easier to establish rules of international marketing. On having established mass communication media that always one, as in the same region, allows to the potential clients located so much in other countries to create narrower bonds between the above mentioned consumers and providers, knowing his preferences and needs. The mass communication media most hit to constitute an international marketing are Internet, which allows to locate a company like better business in Internet since it is possible always to be in contact in any place of the world. It is necessary to be provided with an infrastructure that should allow to feel comfortably a client, to listen to his requests. It is for such a motive that, on having mounted a business in Internet, a company must be provided with the best speed, efficient dedicated servants and a design and making of pages that should correspond to the philosophy of the company, endorsing all the possible commercial activities that are realized in the real world, by means of services and entire attention to the client.

Also the humanitarian sense of many companies is demonstrated in contributing with development programs to those communities that need attention, due to his low quality of life and few opportunities of progress. Under this definition, there has been born the concept of social marketing which across the patronage of big companies, many groups have the opportunity to produce products of the first need and the opportunity to generate income on having been distributed to places where the business creation is unfavorable proper and to fulfill the basic needs for each of these individuals.

Excellent comprehension is the change generated in the commercial strategies adopted as many companies, which have been benefited by the decisions taken thanks to the international marketing. This tendency after there fit each of the products and services found on the market, allows the diversification in the presentation of the product itself, which with help of technology and means computarizados, achieved to change of many ways the form in which the same product is opened in each of the regions to be distributed on a global scale, like for example the packing and labeling following the regulations found in every country to be used really without any restrictions.

Francisco Segura. The director. 
"New system" posiciona a web in the first positions
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