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Managerial marketing


The meaning of managerial marketing and the radicación of his importance for any company.

In commercialization terms, the extract takes root in generating processes to place products or services in hands of clients potential and already affiliated previously. This process there is fixed by means of marketing product which determines certain points in disciplines as there are the sales, public relations, price making, presentation of product or service to the consumer and the form in which it goes to distribute the product as such. Thus there is realized a series of strategies that involve an elaborated managerial marketing that in general terms persuades a potential client in acquiring a product or service and simultaneously obtaining a profit on having achieved the sale of of the above mentioned service or product. Also it is important to highlight that to achieve a well definite marketing it will not be possible to achieve if one is not provided with the help of the potential client to evaluate the quality of the service or product before being bought.

Before this commercialization boom arose across portals in Internet, many companies had in mind that the process of a managerial marketing realized in the final production process when a product has been already developed, made and put in sale. At present, on having thought about the diversification of companies that compete some with others at the same time by means of the virtual market, it is demonstrated that the commercialization does not begin already with a big idea or the only product on the market. It is essential to think that precisely it is necessary to satisfy the needs of the client to discuss what they wish or need on having acquired the product of a company. Based on these rules is simply to construct the most suitable managerial marketing so that the above mentioned products and services come to his clients. It is important to realize well that inside a managerial marketing, each of the businessmen has ideas of how realizing marketing strategies so that his product or service comes to each of the consumers since in his educational life and labor experience, they have invested time and money to have the aptitude to develop big ideas that concentrate on products and services without looking at the primary needs of the client. Really, on the current market this is not ruled by the above mentioned ideas since the final consumer has the option to choose between a high options variety.

This series of strategies of managerial marketing must be based on the perception of a consumer in particular of the form in that the above mentioned product or service fits to each of them, with what an innovation boss is created, cataloguing it like the best product or service since the buyer presents this connection between from his own perceptions.

From this ideas order the marketing concept arises experiencial, which search to connect the consumers with a specific mark of personal form in the one that ideas communicate to themselves across personal experiences finding the additional benefit at the moment of postulating the progress of the product or service on the market and that also emphasizes the way of in the managerial marketing goes to define and that also are recounted extensively in a marketing manual.

Francisco Segura. The director. 
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