Manual of Marketing
Marketing manual – the head book for the success in the business
In a title as extensive as it it is that of the commercialization, the reading of contents and the analysis of the new publications are very important elements of the manual of marketing. First of all, the reader understands that we refer neither to a manual of specific marketing nor to a publication in particular, but to the compilation of sources and suitable bases of information for his reading and comprehension in any moment of the development of the works of the expert in marketing.
Along studied of his studies and specializations, the expert or in charge of commercialization and marketing he acquired a long list of academic readings of big interest and importance. On having begun with his activities in the labor world and along his career, these readings and the new procurement (be already these publications, books, notes, columns in informative means or the result itself of the analysis of real situations) have been incorporated into his information sources, so much in his memory as this way also in the shelves of his office. This is to what we refer with the importance of the manual of marketing for the developer of plans of commercialization.
This conjunction of informative material forms a group of suitable notions for a marketing manager in particular. Of such a way, this marketing manual will be still of supreme importance at the time of refreshing the learned knowledge, as well as of consulting old forgotten definitions, but more important: to be able to take knowledge of new skills, strategies, tendencies and uses or applications of his notions acquired in the course of time.
It is necessary to emphasize that there are many publications defined as his contents as a manual of marketing, which also have to be added to this group of information sources. Including this way academic manuals, books of interest, publications specialized, dedicated routine publications (such like magazines in role and electronic), columns informative and results of analysis provided by companies dedicated to these works, the manual of marketing an essential tool is to stay fresh and updated in the notions as well as in the development of the activities of the market.
It talks each other, then, of the particular interest and of the attention that every expert in marketing could give to him to these notions, which, skylight is they can be shared by other members of the market and the title of the marketing. This group of experts is named like a marketing club, and I describe a set of persons suitable or expert in the topic, who share such notions and can realize debates or joint works, according to his specific labor activity (for example, a club dedicated to the pharmaceutical marketing, one dedicated to the marketing of products, etc.), or a group of general marketing, which is formed like a persons' club with diverse activities of the marketing that meet, collaborate, debate and propose new activities.
Anyone is the case, the manual of proper marketing of every specializing individual, or shared with his other companions, it will be of big importance for the correct development of the managerial activities, especially in this title and so changeable sector, in constant update and modification, as it it is the environment of the consuming market and of the commercialization on a global scale.
Francisco Segura. The director.
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