I articulate: INTERNET and the TRADITIONAL BUSINESS
The called Revolution of the XXIst Century, looking for similarity with
Industrial revolution of the XIXth Century, we must understand it like one
new form of communication, a new freeway to which it goes over
earlier and to very distant places. But when you show, report or sell,
although it is in places where you might not come so rapidly and to one
hearing so well chosen, under my point of view the presence and
image must be still tied to the traditional ways of communicating.
I refer to the personal dealing, face to face, the courteousness, the form of
to show our products, the way of attending to our clients.
All this that is linked by the relations between persons and between
companies, it has to of looking after so much in the Network as it looks after in the business
traditional, as we know it today or as we have understood it even
I want to raise situations that sure that we have been and
you have lived in some moment and to remember - that each of you
remember - what internal conversation did it generate? What do we think? in
moment that they happened.
We come to a counter, the type of product is indifferent or
service for that we are looking, spent 10 minutes, nobody is
brought over to greet us or to ask us: what does he wish?.
- What do we think in this moment?
We send by mail ordinarily a coupon - answer and 15 days have happened.
You have not received the information and also nobody has sent to you a letter
in which they notify to you that there is recepcionado the coupon, but neither
a letter, anticipating to you the date in which you will receive what
- What do we think in this moment?
You look at a shop window, for the second or third time, looking some
concrete product, but you do not find it. One month later, for setting
an any term, you return to the same establishment and verify
that: it is equal!, it has not changed! You see that it has them same products and
the same laying that earlier and logically you continue without finding this pair
of shoes for that you were looking.
- What do we think in this moment?
Possibly these situations of the traditional commerce, do not serve to us
as example, that is to say or we pass every day for the same one
shop window, or we are signed to an interesting magazine, which it continues
including these coupons answer or in the counter where they do to us
to wait for so much time, they have exclusive, the product that
Improbable, I dare to think that we will turn to look not to
to trade in these places or establishments.
In Internet to not look at the shop window again, not ask any more for information
or not to hope that they attend to you, is very easy. To change the place
where trading is a clic question, clic and of messing about someone
Careful! this also is Internet
And in Internet, to hope up to having answer, excessive time in seeing
the principal page of the place that we visit, or when the web is not
changed, not at all, from our last visit (and also they give you the fact:
"updated for last time" 13 months ago and 22 days) or when
with notification of the order that we send, one has proceeded, "it shines for his
In these situations as in the traditional business,
clients lose. and they do not return
The establishments in the public route announce "Liquidation for Cessation
of the Business", "Enclosure". Sometimes even they do or paper
shop windows so that they do not turn out to be empty. We know that they have closed or
they are doing it.
And in Internet: how will we know that they are not in liquidation process
or that have closed the business?
When they do not answer to our requests route E-mail (I come up of
communication of the network), or when they do not update and change his
"shop windows", perhaps in these cases let's say to ourselves: They will have closed!
In these moments when the question is how it will affect us
Internet growth? especially to the kidlings and medians
companies; now it is when we need more answers.
The big companies are adapting themselves evolving and changing his
organizational structures to the called "New Market", but what happens
with the companies that do not have specializing departments of easy
adaptation to the market? These possible answers or reflections for
to evolve on this new market we will not tackle them in this moment.
We will end up by raising some alternative so that our "business"
in the Network "closed" does not seem or in "phase of liquidation"
The first step is TO SEE that there is a possibility of which the visitors of
our Web page they can think that we are in anyone of
previous situations, it is not enough simply, to "be" in Internet.
Secondly it is to know who and how to proceed with the change of
"shop window" and how will we give an image of active Web, of company with
energy and working to full yield for his "clients".
In this point we can choose for diverse ways, take advice with
reading of books and manuals on hardware, skills and practices
of Marketing in Internet, or we can resort to the same ones
persons who were employed at the design and development of our page,
if we think that they have experience, not only skill in
programming and design to publish pages in the Network.
If the company or persons who created your Web, they did not anticipate you
that I am trying to capture in these letters, look for alternatives.
We all can change a battered plug, also we can place
a picture or even to install a new printer, but insurance that not
we will do the electrical installation of the company, will not even interconnect
the computers and depending on our activity, we even hire
to expert window dressers, who work for us once to
Whenever we consider that an activity, for which we are not
sufficiently prepared and it reverberates directly or by implication in
our business and in our results account; we resort to
pertinent professionals, electricians, computer programmers, lawyers,
tax and labor consultants, etc.... And why not to specialists
The called Revolution of the XXIst Century is creating new activities and
new forms to do the things, the world of the marketing also
it transforms. If I said at first that Internet is a new form of
communication, a new freeway to which it goes over earlier and to places
very distant, then I think that I can say, that the persons that
they devote themselves to start marketing skills they are that more
they have to evolve and adapt themselves to the new hardware that
new technologies drink to us.
Aprovechémonos of this and let's look for them, they will help us to increase and to
to support our clients' portfolio. The clients attracted by means
traditional and the clients who met us in Internet.
The Portal of Hegemon and Linceo
- the Portal of the Creators -
Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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