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I articulate: Would his Web site spend a professional examination? 2nd part.

We continue with the second part of the article spent on aspects to bear in mind in the creation of one Web site.
   After analyzing in the past article the essential content to be put, we are going to center on details of the navigation, on elements of doubtful utility that put themselves, and on other points of bearing in mind.

   Navigation

1 Facility of finding what he needs. Apply the skills explained on Navigation and test in his web site. Mount a focus group meeting. A group assembles from 8 to 10 possible users of his web site, belonging to his objective public, and make them alone in front of a computer so that they sail freely along his web site. Take note of his reactions, his points of interest in the site, to which pages go, to which not, set them to see also pages of the competition, in which aspects are better these pages than that Vd. it has created, etc.
The points on which it must center his questions are: on the design, content, facility of finding information, facility of doing an order, etc … will see as there are remarks that he will surprise and which he had not realized. It must neither show opinions nor give explanations on the reason of this or that one on the page (something that is very habitual), on the contrary if the utility of anything was not perceived by the same users without help, I thought that it has not been well made.

There are companies of market research that they can do this work for Vd. if he is not qualified for it and has budget. In case that his project should be something more home-made, at least he should ask his friends and relatives, and insist that they should take it seriously.

2 I access to the home page. This is stopping being a problem, in most of the web sites button is included on every page to go again to the home page, possibly this is done more by imitation that for another thing, but still there see pages where there is not a button of direct access to the home page, and one is on the third or fourth page, not everybody realizes that the button of the navigator can be opened and choose a few pages more behind, also it can be a question of an ancient navigator version. With this element the visitors will be able to move freely for his site, with the safety of which they will be able to return at once to the starting point.

Elements of doubtful utility.

1 Book-keepers. For some places it might be an effective tool, especially at the time of having credibility, but in most of the occasions it does not do any more that to hinder without providing extra cost.

2 configuration recommendations. How many times will he have read? "Better if it uses Microsoft Internet Explorer 5": does he pay Microsoft to him for it? Because what it is doing is a free publicity. And most of the users are not going to change navigator because Vd. recommends it to himself, earlier rather they change page.

3 "Under Construction". If you have pages that it does not have ready do not mention them. His web site, if it has updated information, will always be "under construction".

4 Frames or frames. The use of these elements is counter-productive in most cases, unless they contribute to a great extent to the navigation for his page. His users cannot add to his list of favorites his web site, and users with ancient navigators will be able to see only parts of his page, etc …

5 entry doors. Avoid the pages of entry in which there appears the logotype of his company, a message of welcome and an icon that he says to "enter". It is not possible to make to lose the time. It is a redundant information. I never him seen no real and tangible utility to this idea.

Other elements to be born in mind:

1 Attract attention. Do his order now to save itself gifts 20 %, if it enters here. Ask his visitors that mprendan the action and if it is possible offer them something interesting if they do it. It should attract attention as much as it is possible to him, not only on the order page.

2 Browser or Navigator. It must check his page with so many browsers versions as it is possible to him, especially Explorer and Navigator in his different versions, which are the most common with difference. Nevertheless there is the one who uses them of other manufacturers, although these adapt themselves to the standards of the market.

3 WWW. World Wide Wait. The text of his homepage should unburden itself in approximately 3 ó 5 seconds in a modem of 28,8 Kps, and approximately 10 seconds the graphs. Do not load his pages with big graphs full of color. Many small graphs, better than the very big one. A graph wide and slightly high, better than one high place and little breadth. Use the command to interlace for the biggest graphs. In the end, not more than 50-75 Kb for page, including images

4 linkage. Check all the linkage of his web site, especially those who connect with pages of others web sites. These pages can have disappeared or simply they can have been moved to another directory or changed his name.

5 uniformity. Again this is a criterion to be continued that comes from the conventional marketing, the pages that it shows and all his different sections must show the same graphic style. Sometimes, too many free rein happens to the imagination, and the visitor when it penetrates into the different sections loses the sensation of being in a place in particular, and can make him believe that there is in other one. Big changes they must not find in the design in one web site, observe that well they have done it in this respect in Yahoo.

6 sound. For defect it should be in Off, giving him the possibility to the visitor that it starts it. Remember that his visitors can gain access to his place from not private places, like work, library, school, etc … these sounds can bother, also he must study well that is what it offers, if his place is a fundamentally good content, the music is of more, if it speaks to children or with the intention of being relaxing, can do it.

7 check the orthographic errors. It looks like a lie that is still seen round there.

8 Keywords or words fix. It is something about what it would be necessary to speak in another paragraph. Basically to say that the searchers realize his search according to the words that appear on his pages, then should bear it in mind at the time of writing the content of every page. Although this talks each other of something more complex, of we will speak in next bulletins.

9 do not forget the Copyright ©. Protect his content after what it has cost him.


Bearing in mind the above mentioned between this one and the past bulletin can be considered to be suitable not to commit big and easy errors, nevertheless there is still margin to do it.
There are two places that he can visit and that facilitate a free supervision of his web to him, it is done of mechanical form in both places, both human beings and machines carry out it, the places are www.websitegarage.com and www.miempresa.com.

All the aspects of the design and functioning have to be checked and repaired before his page goes out for the public. This will work out for him much cheaper than if he hopes that the page should go out to the cyberspace, from the economic point of view and of image.

Jose Pablo Rodríguez Viega
Depto. Electronic commerce
www.internetmarketingtest.com


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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González
www.penaflor.com.sv

Bienesraices (Peñaflor S.A. of C.V)"


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