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I articulate: Would his Web site spend a professional examination?
for Jose Pablo Rodríguez.


Today we can speak about a popularization of the web pages, any company that boasts has one or glides to have it.

This has given as a result that a big number of programmers, designers and even keen of the computer science pages have started designing for his publication in Internet.

We must not forget that we are speaking here also about the marketing of his company, of how this one is projected before the public, as what it must have a coherent image with the image that his company projects in the physical world.

When my partner Francisco Segura and I comment on interesting pages that we see, we do not stop making comments from the point of view of the functionality of many of them. A very common error that it keeps on committing is that the entire achievement of the page is left to a designer or to a computer programmer. And these sometimes what they claim, conscious or unconsciously it is to gain a contest of web web-design, but this is scolded often with a correct functionality for the potential client who comes to his page.

For it, it is always necessary to give a few precise orientations of how it must be the appearance of the site and the first criterion has to be the functionality, later the use facility, and an intuitive, separate use of course of an interesting or useful content. Let's not forget that a web page is an instrument of promotion of our company, it is an instrument of marketing and commerce, then it has to have this function. Finally, a web has to be a product of the knowledge of design and marketing.

For all those that devote themselves to do web pages to themselves, already be professional or the small page that you want to do on his adventures and misfortunes, I am going to facilitate to him next a series of advices to be continued. Print them and revise his creations to verify that they fulfill these requisites, which are general and applicable to the majority of pages.


Design and image:

1. Fund or background: Do not use funds that are difficult to read the text that is on them. The black does not use with white letters, if anybody wants to print it, it can have problems. Do it only if there are coherent colors with his corporate image.

2. Animations. Do not include animations or intermittent text, if it does not have a specific intention. Most of the times the only thing that they do is to distract the attention of the visitor of what is really important, in addition to increasing the time of discharge of his web site. Especially in the most serious places one does without these elements that are only decorative.

3. Graphs. Relate the graphs to the written content. Do not confuse his visitors or try to impress them with something that does not come to the case.

4. Corporate image. If Vd. has a definite image, apply it to his web site. If it does not have, be useful to create one that is adapted to his business and that attracts his objective public. In general it should use not more than four domineering colors.

5. Margins. Use margins and spaces to avoid the overcrowding sensation. Do not overwhelm the visitor with too much information in little space.

6. Color of the linkage. The colors standard of the linkage are the blue for the linkage that still have not been visited, and the red one or purple for those that have been previously. Continue this custom to transmit familiarity to the visitor. Cross-current is not original in the sense of going in these aspects.

7. Text sources. Do not use any more than three text sources or it will seem too "baroque".

8. Stage. Avoid stage that are more wide than the breadth of the page. There should never be the bar of horizontal movement in any of the pages. Some visitors do not realize of that the continuous table to the right, in addition to which it is quite uncomfortable to look for the information with rapidity.

9. Screen size. If it are possible, use a computer with 800x600 pixels of resolution, like test, but adjustment the size of the window of his navigator exactly to 640x480 pixels. On every page use the button to maximize in the right top corner of his navigator to change between both resolutions, 800x600 and 640x480. If his pages have a correct aspect in these two resolutions, with all probability they will appear correctly to major resolutions like 1024x768 and 1600 x1200. As I date 40 % of the pages they have been optimized for 600x800, and 75 % of the pages of new creation is designed for this resolution.


Layout:

1. Banners or announcements: Do not place them at the beginning of the web page. Do not confuse his visitors on where they are. On the banners, we will have a wider article further on.

2. Important information. At the beginning of the page, visible good, this is always vital especially in the home page. Bear in mind that only 40 % of his users will do the effort to go to see the text that is under the screen that they see. Clear Déje from a beginning who is, what does and what offers.

Content:

1. Content or service. It costs money to his visitors the time that they are connected by Vd. offer them useful information and a day so that they see him again repeatedly. Or show clearly the service that his company offers, highlighting in the first lines the advantages on his most direct competition.

2. What does his company?: Who the form? What makes her only? What products or services does it have?. Provide all the information that the client needs to take a decision. Do not limit itself!.

3. Contact information. It should put the information of contact of his company to the fund of each and everyone of his pages. He never knows that his visitor is going to print page. If the possible client has the information of available contact, it will always be easier to do the order to him. Do not forget to include his phone, fax, direction, e-mail and website.

4. Contained by page. Between 100 and 500 words for page. If you have more, divide the information on multiple pages, use linkage that they help to the navigation between them. Facilitate also a printable version so that the whole document is present on only one page, although ésto it is not comfortable of reading on screen, yes it will be adapted for role, so the visitor will not have to print one on one: for example: www.informationweek.com, where he prepares of this option to print the articles.

5. Content of other websites. Web sites do not take information exactly of others. Change the sense to him, deles another perspective. If web site wants to include exhaustive information of other one, put a linkage (link). If you want to be definitely legal, ask for permission the owner of another page, especially if it is a question of commercial matters, it is not another form really necessary.

Next week I will stop telling them some rules more to be continued to obtain a truly professional presentation.

Also my partner Francisco will prepare for them one day an article about the skills that must continue to achieve good positions in the searchers, something that also is related to the design and to the text editing. Recently it has managed to place a page of internetmarketingtest.com in the position number 6 in the searcher Altavista.

Jose Pablo Rodríguez Viega
Depto. Electronic commerce
www.internetmarketingtest.com


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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González
www.penaflor.com.sv

Bienesraices (Peñaflor S.A. of C.V)"


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