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"Visitor / sale increases the ratio with a good service of attention to the client."

(Accents and egnes omitted)

Today we have an article about the visitors' conversion ratio in sales. That is to say all the sales are obtained by every hundred visits. This is something for what we need to have a few statistics on our pages, be of payment or not, but this ratio will give us an idea of the efficacy of our web in general, or of the page of description of a concrete product turning in sales.

When it should have consolidated statistics of the page of the Manual I will communicate them to you.


I articulate: "Visitor / sale increases the ratio with a good service of attention to the client."
for Francisco Segura.

   Visitor-> Buyer-> Client

As it is our business, our interest can be, not realize the sale straight, but if to do that the visitor us of his information and requests more information, then to contact it later and to try to close the sale, this is usually for items of very much value or for to hire services.

A conversion ratio between 2 to 5 % should be our target. Although for items of very much value (from 50.000 pts), this ratio might go down and keep on being good.

I deal in a web it does not mean benefits unless you could turn these visitors in clients. All the visitors do you have a week in your web? How many of them turn into buyers?

A form in which you can turn them into buyers is to give service attention service to the client of the first class. Although the business in Internet works in a slightly different way that in the real world, the people of all forms wait for a good service.

Is it the whole challenge to give to your clients a personal attention when you do not have them ahead and cannot look at them to the eyes or listen to his voice, no? There are some things nevertheless that you can do to gain you the confidence of your clients and that they visit again to you to your web.

It facilitates the things to your clients and you will gain yourself his respect. The respect for you will give you credibility and they will return to your web and will buy because they like and trust in you.

To offer a good service to the client also is very important to seem professional, trustworthy and like a placed business. Let's remember that one of that "the woman of Stopping not only has to be honest but it has to seem", or something like that.

The first impression is so important as in the world offline. If your visitors like what they see in his first impression, your clients' portfolio in the long run will rise.


In addition to clients win you will improve the image of your company, will have a competitive image and will save money increasing the clients' retention.

It prepares your business online so that the people find it useful, informative and that I improved his business or his lives.

Let's see a few points on which to concentrate:

· Empathy.

As in the business offline, you need to identify with your clients and let them know that you understand them. Nevertheless, since they cannot hear you or see, you need to make clear to him in your communications that "you are there". Rise questions to them, so that you could understand them and help them better.

· He answers Quickly.

A rapid service is very important in the success of a business in Internet. The people come to Internet with the mentality to obtain instantaneous information and solutions. If you do not answer to his questions quickly they will go to another any place to look for the solution.

· Every person treats as if he was your only client.

The communication in Internet can turn out to be very distant and impersonal. He tries to give to your client an attention as personalized as possible and your business will notice it positively. Do not treat equal everybody because not everybody looks for the same thing.

Concentrate on the reason of the buy instead of the goods itself. Your potential clients it is not important for them very much what you know until they see that they are important for you. If they trust that they will find a solution for his specific problem there is no reason so that they go to another place.

· It knows your product.

The clients want that there are persons in your company that provides advice, technical support to them and solves his doubts. Make sure that the information that you provide to your clients is always correct and consistent. This will help to generate confidence and respect for your company.

· Pursuit after the sale.

He verifies with your clients after the sale that quite this one agrees and that they are satisfied by his buy. Help them with any doubt to be able to have and let them know that you these to help them if they need something.
As my teacher of Direct Marketing was saying in Fundesem - Carlos Rosser - "the sale starts after the sale".

All this will create something very important to us: recommendation. Our clients will recommend us because they will be satisfied of us and in his head there will be our image, like a necessary evil, as a company that has extracted the money to us, but like someone who provides us what we want and that is interested by us even after the sale.

"Your actions speak higher than your words". It comes to your client when you have said that you would go and do not promise what you could not fulfill. Once your clients see your good service and commitment with them, they will keep on trusting in your service and it will be said to others, because they are proud and satisfied with your services. All this a buyer will turn in a client.

· It uses different forms in your web of which the clients express his opinion. Give him opportunities to express his opinion: surveys, bulletin boards, visitors' books, you paginate of comments so that they express his opinion, direction email so that they should send comments...

On the other hand, the easier put to your clients to find information and to solve his doubts, the more confidence they will have in your business: pages of FAQ (you doubt often asked), varied contact information (email, phone, fax, mail etc...)

He listens and learns of your clients. Do not be afraid to do changes to adapt yourself to the needs of your client.

The service to the client in Internet is not difficult, it is a question of getting accustomed to treating the visitors of your web as friendly. He uses a bit more of time them knowing initially more that you could and you will have clients for the whole life. Interacting with your clients you will be capable of detecting his future needs and of predicting changes that your web should need to increase the relation visit - sale.

________________________________________________________
Francisco Segura.
Manager.
http://www.internetmarketingtest.com



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