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" The importance of the signature in the e-mail"

This week, 20-Abr-99, we have a titled article "The importance of the signature in the email". The article is on an often obviated topic and that it is a source of free publicity. As last week I (hope) that the article is very useful and illuminating and the concepts can (I even dare to say to you "have to") be applied immediately to our signature in the email. This article has been published in Marketing and Internet (21-4-99), www.Lasnoticias.com (2-5-99) and in www.tiendasurbanas.com.

on-line marketing, electronic commerce, online marketing, Internet sales, Internet publicity, electronic commerce -----------------------------------------------------------------------------------
This article can be copied for webmasters or bulletins publishers... and reproduce it in his web or bulletin, it has only to include it in his integrity and with the signature.

The use that you make of the email he is going to be a critic in the success or defeat of your business in Internet. If the web page is the first step, we can say that the email is the most powerful tool to promote our product or service.

When our business is in march we are going to receive a certain number of emails newspaper; we have to make a good use of this one 'weapon'.

The first thing that we have to determine is our signature. This is a very important detail and that often is ignored. The signature is the information that we put with the name at the end of the messages that we send. This information is said to the person by recipient who we are, what company and how to contact us. It is a publicity opportunity that we must not allow to escape. We must include it in our projecting messages, when we write to discussion forums, etc.

There are accepted approximately 6 lines in which we can put in addition to our name, our email, web address and a small slogan than of idea of what dedicates our business. Even many people put the direction of his free bulletin to stimulate the visit and to ask for his email. Also can we choose to put the direction of one to autoanswer, or the phone? etc. Of course, we must try that there are no any more than 6 lines or us 'it would see the feather duster too much' and would be considered of bad education, in addition to which in many lists of discussion or groups of news it would not be allowed us.

Let's see the example of a web of romantic gifts (the slogan and the later phrase have been translated):

Joe Martin
http://www.me2u.com - "Romantic gifts proceeding from the whole world" For your free weekly bulletin of tricks and ideas:
http://www.me2u.com/LoveLore/Newsletter/

it is a good example in which we see between quotation marks the slogan of the web and to which he devotes himself and then we see as he invites the reader to visit a direction where he will be able to subscribe to his bulletin to be in contact.

Other good examples would be:

Attentively
Jorge Rodriguez
General manager, Red Planeta C.A.
PlanetaChat - http://planeta.tierranet.com

Although the following one would be better:

Angel Linares Zapater
xxx@odiseaweb.com
Web odyssey - useful Information for the Entrepreneur
http://www.OdiseaWeb.com

It is essential to include the web address, the email and a slogan to close to our web. It is suitable enclosed to include some benefit for the visitor if he contacts with us. For example:

Sincerely,
Juan Pérez
Agent of the on-line property.
http://www.pisolisto.com jperez@pisolisto.com
Like obtaining his housing in 48 hours.
Articles free, you design and tricks to buy or to sell his housing.
C / Major, 28. 2ºC. Madrid. 28083. Tfno: 965678940

 

Let's notice the inclusion of the physical direction, what adds credibility to our on-line business.

Whenever we send an email we have opportunity to do this free publicity and let's not say if we put a message in any forum like news, lists of discussion or similar, where our message can be read by thousands of persons.

Example of a bad signature in our email:

Come and visit us in: http://www.suwebsite.com

Example of a good signature:

5 ways of reducing your taxes at the end of year: http://www.suwebsite.com

Let's see next a way of attracting attention on your signature (very useful for discussion forums) using * # etc.:

Sincerely,

*******************************************************************
* Juan Pérez
* Agent of the on-line property.
* http://www.pisolisto.com jperez@pisolisto.com
* Like obtaining his housing in 48 hours.
* Articles free, you design and tricks to buy or to sell his
* housing.
* C / Major, 28. 2ºC. Madrid. 28083. Tfno: 965678940
*******************************************************************

Or:

Sincerely,
################################################
# Juan Pérez
# Agent of the on-line property.
# http://www.pisolisto.com jperez@pisolisto.com
# Like obtaining his housing in 48 hours.
# Articles free, you design and tricks to buy or to sell his
# housing.
# C / Major, 28. 2ºC. Madrid. 28083. Tfno: 965678940
################################################

It is advisable enclosed to modify our signature in accordance with our different needs for marketing. A signature us can be useful in certain forums and other one in others. Let's adapt our signature and slogan for every situation. Almost all the programs of email have a function to put the signature automatically to all the projecting email or have a function to prepare our signature and to include it automatically in the messages that we decide.

And to end, like not, the signature of the one that writes to you.

Francisco Segura
http://www.internetmarketingtest.com. Ideas, tricks, skills... for
to obtain more sales in your web.
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in
marketing-eficaz-subscribe@ecircle.es.
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the article:
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Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!

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