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Since the interested clients filter

This week we have one to do that the interested parties who visit us etc. are interested really, and have again the section "The extract of I - salt" with an interesting post on prices.


Article: Since the interested clients filter.

Well, already you have your web, you are promising to be in some publications, the visitors proceeding from the searchers come already, you are putting offers in your web etc. the interested parties are coming but they are not good.

All your answer they are adolescent, the people looking for things free... visitors who are not convenient for you.

We are going to see some ways of making sure that the interested parties who call to your door or to your email are really serious and potential clients.


1 - He announces that you will do a commercial visit (if it is in your performance radio) to any that one that is interested. You will not obtain so many answers, but they will belong to the really interested people.

2. - He announces that, after contacting with your company, you will call them. This throws immediately the people who is not really interested. Those that are really interested will receive well your calls and will see it like a way of solving his doubts and of extending information.

3. - He asks the interested parties to refill a questionnaire. This is especially good for web pages. You come out easily of above from those who much interest.

In general if we do that the interested party does a small effort and this one does it, it is because it will be interested really.


The extract of I - Salt.


We recapture the section "The extract of I - Salt".

This is a section in which I translate (with permission of John Audette, his owner) a message of those who appear that I consider of interest and relevancy.
For the newest, I - I-Sales is an American list of Sales in Internet to which I am signed (in my opinion, the best). Recently an interesting discussion has arisen on the most important variable of the Marketing: The price. I have thought that it would turn out to be interesting to all.

Today we have the message where the moderator John Audette raises the topic. In next numbers of the bulletin I will put the most interesting answers of the "I-Salers" to you.

(Everything following literal translation is)

//COMMENT OF THE MODERATOR//

Dear members of the list I - Salt...

Would you prefer to sell one of your products or services for $ 5.000 or for $ 25.000?

The discussion that we are having between "Free versus of Payment" takes us to another important question: the price, one of the most important components of the marketing.

Those less informed have the tendency to use the costs as guide to establish prices. This can be good in a competitive and efficient sector.
Internet is intensely competitive but it is not completely efficient, therefore we must be cautious on having used the cost as base to put the price. In such an inefficient environment the perceived value is, of background, the most important thing. I will give you an example.

My company (Multimedia Marketing Group) provides services of optimization for searchers. One of our bundles costs $ 5.000. Recently we sold one of these services to a reseller of ours that his client resold it to a company (Fortune 500) for $ 25.000.

The same service but multiplied by 5!! in price Y the buyer probably felt better spending 25 big ones of what would have felt spending 5. Have you ever experienced an ignorance concerning marks on having bought something and simply you have bought the most expensive, thinking that "must be the best"?

This is a fascinating topic, let's speak about it. That there are your members with a big knowledge and understanding on "Prices". Up I cheer you to share your knowledge with the rest of us.

Your moderator,


John Audette

President and CEO
Multimedia Marketing Group, Inc. ~ http://www.mmgco.com
"Accountable Electronic commerce Marketing" (tm) since 1994


 

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