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Marketing study


The study of marketing as establishment of measurements that give an expert opinion on the progress of the same process.

The marketing study has been born of the problem of marketing in the sense of achieving the definition of a segment which is directed to a product to be developed. The methodology realizes a development of a good design inside the market research like the target of the investigation, the compilation of information, design of surveys for the market research, definition of the segment and the making of conclusions to define the strategy in what it is a based marketing. The functionalities of the study of the marketing claim in one of his principal targets the relations with the consumer, the client and the public by means of a channel of communication and a reliable source of information.

The development of a plan of study of marketing also involves the methods which a company initiates his process of compilation of information in the marketing of his products and services as there are the questionnaires making in line, the achievement of activities that allow the active clients participation, with the advantage of creating an interactive space that evaluates the quality of the product and of raising viable progress. After gathering the above mentioned information, the marketing study must direct an analysis to analyze the results and to determine what type of marketing can establish inside the procedures cycle, like for example the direct marketing which involves the establishment of exemption and the profit distribution between each of the involved actors or possibly the marketing establishment in network that supports a direct relation to each of the clients where there are transmitted deals of products and services which intermediaries do not imply. In the marketing study the normatividad exists of coming to a solution to problems of marketing that exist in a company, and that affect to the distribution absence of products those needier clients. Basically, the marketing of a system in network is the promotion of some service or product that allows to be commercialized by other individuals on having been known by his economic advantages and of profitability and to the functioning of this system encourage the investment on this input to be more robust.

The marketing study must be established if several exist of the following options that heighten the veracity of what is a marketing in fact. The development of the above mentioned strategies they must be ruled by the opportune handling of the information so that it is transmitted on time, an efficient relation between the results and the used information. Also it owes to decide inside the targets to use, one knows in an impartial way, which should be investigated without prejudices and in turn to avoid personal risks to know of a clear form the needs of every client and to evaluate the above mentioned information of an exact way by means of ideal statistical methods. Given these premises, it is possible to clarify in what form the possible strategies manage and to support an egg white priorización between each of them and to support the commercial course of the company in creating the most agreeable ambience to the next client.

Francisco Segura. The director. 
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