I articulate: "Strategies or Targets to be continued in Internet".
For Pablo Martín Tharrats
I will not get tired of repeating the same, the times that need, but I would like making well clear an aspect that for me is basic, and is that we must never applying in Internet the Marketing that we know and that apply on the Traditional Markets. For Internet, we must "create" a specific Marketing, which attends and understands the new Market that is Internet and the rules and conducts that develop in him.
It is for it that I would like presenting of brief form the targets to be continued independently of the Strategies of Internet Marketing that we should apply or of the business Strategies that we develop.
To meet our Clients.
It even does relatively a little time in some presentations of WEB's to which I have had the opportunity to help, to demonstrate the success that they had reached, they were giving the absolute information of the entire number of visitors. You to be sincere recently in a round table that was celebrated in ICT (Institut Catala of Technology - http://www.ictnet.es), one of the participants argued his success basing on the entire number of visits, but never it endorsed it referring to concrete information on these visitors to his WEB.
When our provider is facilitating to us statistics of the number of persons who gain access of the Domain with which they gain access, of his Operating system, etc. with it he does not say to us who is and since it is neither the person who gains access, nor his tastes, preferences, etc.
The initial target of the persons in charge of Marketing and of the business persons in charge in Internet is to meet the one who gains access, there is this his client or a navigator who gains access in information search.
A good example of it is the "Strategy of the Portal". The Portals are WEB's that offer Services and Contents of free form. The last end of this is to "meet" the Net users who gain access to his WEB and to try to make them faithful, almost I would say "to force them", to that they repeat of periodic form his visit.
To detect Needs of the Clients.
Once let's know the one who gains access, we will have to determine that it is what he is interested in, thus we will be able to create a database with the profile and preferences of each of the Net users who gain access to our WEB.
Not that to say has that all this effort in work and in money takes as a target to be able to offer him what he is interested in with the last end of being able to sell product products and/or services related to his preferences.
To know Expectations of the Clients.
But so important from the point of view of the Marketing, (be of the Traditional one as in Internet), it is to know his current preferences as the future ones to know. So we will have to try of obtaining information and information about the above mentioned persons who allow us to define possible Areas of Interest, to be able to offer them and to sell to them Products and/or related Services.
To design Structures of Services to the Client.
All this must be accessible not only of rapid form but also the Net user will have to be able to come to it from a comfortable form, finding only what he could be interested in.
The Portals are already great that Net users allow to personalize on a few preferences determined for proper the page that will be opened to them when they gain access to the above mentioned Portal. Thus the Portals obtain part of the information without need to have to do weighed surveys and questions, since he is the proper User who on having defined his preferences in the type of information that he wants to see on having gained access to the above mentioned Portal, it is defining simultaneously his Tastes.
To measure the Satisfaction of the Client.
But the final score is not always the wished one. We will must be able to know which have been the experiences and points of view of the User. Thus in addition to knowing it better we will be able to improve our attention towards him, with what we will obtain a high Satisfaction grade for his part.
The Dealing to the Client.
To notice an important fact and is that I have always referred to the Client, like; User or Net user. With it what I claim the fact is that we see in him a person, this is, that we see a friend and treat it as to such. Sometimes on the Traditional Markets they talk each other the Clients of an Artificial Form. And so, we will have to of treating it as a direct form but of course very respectful and attentive.
To end and as conclusion to say that;
The last end of all this is to Make the User Faithful to turn it into Client.
I would dare to say than in contrast to the Traditional Markets;
In Internet the Client is not the King... the Client is a friend.
I hope that this article should have been of your interest and entrust that it could have helped you although it has been only a little.
Pablo Martin Tharrats
Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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