I articulate: History of success of month of Abril. - Interview with Oscar
Hunter, manager of http://www.digitalvalley.com
With more than 600 guest domains, this web is autofinanced and they are working for 3 years.
1.-Hola Oscar, tell to us how the idea of mounting arises
It arises first of all for the need to lodge several webs for
proper development. Seguidamente, to the people
it begins liking him the designs that we do and the first ones go out for us
orders to realize accommodation and web development.
On having had an important number of webs that to lodge we decide to have ours
proper dedicated servants and to offer the service of web accommodation,
virtual servants and servants dedicated to third.
All this arises with the idea of trying to help the people to lodge his
domains since we had happened often for the process of
to look a good provider of web accommodation that it was offering excellent
services in speed, support, hardware, control....
2. - Since there were your beginning, the first steps?.-
In I 1994 went away to USA for a period and on having been in the laboratories of
university they began speaking of a little called Internet to me and of e-mails. Me
I began tuning in there by means of telnet and archie. On having returned to Spain
I bought to myself my first modem of 9600 bauds and I was getting connected to the local bbs and
regional. Then I got hooked up by the affectionate Compuserve community, and
little by little they began opening the standards and offering footbridges to
Internet. It was quite so "magic" and mysterious, especially when alquien it is
onlooker, in those times, few madmen that we were getting connected we were
a few authentic "freaks".
After sailing and sailing for the long time simply along the grouper
fact of sailing (now sailed almost exclusively along work topics) and
to find curious topics that were attracting attention of you, I began doing
some hobbies webs then to go on to more "commercial" topics. From here
from now on, we begin designing pages for friends, friends' friends...
later I decided to mount my micro-company at the same time that it was studying 4th of
career, especially for the purpose of "extracting" a few pelillas and
to finance more hardware, software, band....
What in the first moment was a very crazy love happened to be one
3. - Which was the first positive strategy to manage
traffic and result.
I believe that the first one that we all use is an indexation in search engines
and directories. Later, it improves of the position in those
searchers. If it becomes possible to be right, this is the traffic with the best ratio
efficacy - price. It is a very good traffic if one can be useful.
Later, all the possible guerrillas skills at ON-LINE level:
The typical thing: related lists of mail, participation in newsgrops,
irc, links exchange, bbs, e-mails to potential clients that
they sign to the list, exchange of banners, proper list, you sign of
e-mails, webs rings, finally everything what is cheap and one can
to do with your effort of small entrepreneur but with many desire.
The spam we believe that it is a very wrong and counter-productive strategy.
4.-From which the biggest traffic comes to digitalvalley.com?
as I say to you searchers. altavista, yahoo, ole... and webs related
perfect our objective public (sites of programming, Linux, design...)
5. - Oscar, tell us which the first strategy was for
to obtain traffic with minor negative or enough result of the esperado. -
exchanges of banners and campaigns of banners. the banners exchanges
it is only advisable for home-made pages, not for companies in no case.
the banners campaigns are expensive, if you have the money, good, but if not
you have, it is better to wear out it in more effective strategies.
6. - Who forms the team of digitalvalley.com?
We are a very young team. At associates level, Ann Moreno and Oscar Montero,
we develop works 4x4 or "get to life". This they did not teach it to us in
authorize of managerial not in no master's degree. The on-line entrepreneur has to
to be very good in a heap of things and must be right in them because nobody goes to
to do them for.
In the part of programming and system administration they are the "core"
of the company, three fanatics of Linux and related. The young people with
many desire and very qualified. In the part of design, two designers
freaks of macintosh.
Other topics basically we subcontract them.
In the company nobody overcomes the 28 and we think to be still like that, at least in
more technological parts. The young people we understand indeed
possibilities and the philosophy of the network, more the biggest they are late very much and it is
more difficult to convince them in obvious things. The power has the young people
although we do not have a five-peseta coin.
7. - As for bulletin, do you have anyone?
We have an internal bulletin for current clients and right now we offer
free reports to receive subscribers. We have a list of news
also for the people who wants to receive new offers.
8.-Oscar, which is the principal strategy or campaign realized to
turn of email, a controversial tool of marketing?
Only we order e-mail to the people who requests us defamation. 3 years ago
we took of the web approximately 100 directions and without asking them for permission sent them
information, or SPAM. The result was negative: some complaint, no
we manage to come to none of the potential clients, it spoiled ours
image as company for these gentlemen...
The e-mail is a very good tool to come to the people that him
your services are of interest and to generate contacts and finally confidence.
9.-Cual it has been the principal strategy to obtain visits
proceeding from searchers?
To learn to know as the robots work and that is for what they look and
they realize. Based on this, to optimize the pages and all his elements
inside the same one, not only at level of titles, goal tags but of everything
set of different objects that exist.
Then it is a work of optimization and pure and hard improvement: it tries and
error., the whole process is manual and very laborious.
10. - When and since you begin obtaining economic results
tangible in your web?
Ufff, sight that is complicated, to sell in the web is something very difficult, you
I say not only at level of digitalvalley.com but with the experience of having
developed many webs to clients and ours others.
One speaks much of electronic commerce, b2b, b2c, c2c... gurus go out
on electronic commerce of under the stones. There is greatly faker and bogey when
Internet becomes fashionable and is socialized.
We begin having results first lodging as I say pages to you of
friends, friends' friends and already seriously in the network, when approximately six happen
months and we have changed several times the page and tuning a little more in knowing
like putting itself it easier to someone who wants to lodge a domain and needs
to know, to prove and to "touch" our services.
He gives birth to sell a product or a service in the network you must be ultra-competitive
and to take care of all the aspects of your web head office from aspects like architecture
of the web head office, structures of information, navigability, usabilidad,
facility, simplicity, load, availability, support, interactivity,
attention to the client.... the web is something that "is" "done", it is not a way
debit, he needs the participation of the user, the more let's involve him,
better it will understand our services, better he will learn what we treat of
to tell him and will be in better disposition to buy because really him
we are doing participant and are counting with.
It cannot trump any of these aspects, or at least try
to improve them constantly. It is necessary to introduce changes constantly and
to try very much with different systems, to evaluate them and to analyze the result.
This business is a world of test and error. There are no tricks, it is necessary
the eyes of your client to put yourself and to see it from his perspective.
The potential client until it goes so far as to turn into client must happen for
several stages in which you must gain yourself your confidence. If you do not generate confidence
and you contact with a continued number of times, you are not going to sell to him anything to
less that you are Terra and gain yourself his confidence with 5.000 millions in
publicity and promotion.
If you want that the client spends the numbers of his credit card to you without
that meets you, without it taking your hand in, without it having seen you, without
your voice hears you, you are going to have to work very hard to convince him that you are
worthy of confidence. The confidence in your web head office is going to represent that
client feels comfortable and trusting with the world that you create for in
screen of the monitor.
11. - Oscar, which are the principal sources of income of
We are a company of web accommodation, therefore: domains, servants
virtual, dedicated servants. To the margin of this, we realize developments
web own and foreign that include services of design, promotion,
12. - Like bundles to manage esponsorizaciones or advertisers,
that you have advices for those who have a web or bulletin with
enough hearing at the time of advertisers manage?
In case of digitalvalley.com, to the being a company of services and not one
web of thematic content or community, we do not live of the publicity and not
we have intention of doing it. On our page it has not contained that is not
related to the industry to which we belong or the services that
we offer. It is an error to complicate the people introducing more suppressed or
publicity that it turns away from what really it has come to do to the web and
that is to obtain information and to prove our services.
We want that the people go direct to the grain and do not want to tie him up with rolls
rare. We want to sell domains and want that they prove them, that they are
capable of valuing the rapidity, the control panel, the hardware...
we want that they have sufficient facts themselves as for
not to need the help of a seller.
13. - Let's Speak about the future, which are the next strategies
to increase do I deal or income?
At promotion level we have to jump to the means off-line of more weight
I specify and related to our industry. We need to generate
confidence going out in the magazines, publications, events... to do
to know the people who has seen us in the network and for that not, that we are
a TANGIBLE company AND THAT EXISTS. In this type of companies, often
the people need this confidence to know that that web that they saw is not one
I "cajole" but it is something that really works and that they discharge a service
quality. On having taken a decision of buy, the client needs to know that
company invests in publicity because this is a sign of that has a support
important financier and therefore it will offer him a good service. The people
he needs to see in the specializing magazines your announcement because that they
it brings safety and confidence. Really the service is the same but it seems
as if you were going out in a magazine it was making to you suddenly, to improve you
service. This is not like that and that's why on our page we try to offer to the visitor a tool of direct comparison of the service across real demonstrations.
The industry of the hosting is hyper-competitive and only the strongest
they will survive. We know it and understand that to bet for competing with
big in the bought general practitioners is a bet lost from
We do not bet for hosting bargain sale of bad quality for masses, have
bet from the beginning with a hosting of high quality and for
developers Linux who bet for models open source and use GNU
for his developments. If we can attract this developers' community,
we will have obtained one of our targets.
14. - Which is your council of marketing or strategy for that
are they gliding to put his business in Internet?
I suppose that if the advice is for the small entrepreneurs like me, they
I advise the guerillas war in network.
To fight very loudly from the on-line trenches and to give many many war with
a lot of a lot of intelligent noise. To turn into a provocative actor who knows
to attract the attention of the visitors of much more imaginative forms,
innovative and creative that the competition.
The imagination of each one and the indifference of determinants of any type
that force you to be daring and not to have the fear of being wrong. That
well does it sound not? It is easy to say it, difficult to carry out it.
If the advice is for the big ones, I suppose that they did not need it since
they have very expensive advisers and they it will know much better that I.
manager of http://www.digitalvalley.com
Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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