The effective position of
The effective position of a company in Internet and the advantage obtained on having realized the above mentioned target.
The power to select one of the strategies of position found on the market, is based on the veracity offered inside the study of marketing and the result waited in the effective position of every aspect to be handled to be accepted in a search engine like result in the first positions in high in searcher. Different skills exist to be able posicionar in the searchers, the page that wants to locate in the first sayings places. The CATHEDRAL (Search Engine Optimization) allows to improve the position in searchers by means of changes in technical and logistic matter in the content of the web site or programme strategies so that other pages collaborate by means of external linkage, but it does not mean in paying to a searcher in Internet to obtain a result of high in immediate searcher. At the end of the process, the CATHEDRAL produces effects that last and are accumulated in the course of time.
Alternatively, like part of the strategies of position, the development of a plan exists in the effective position of attracting to the chosen web page, the traffic related with determined in the search, for the payment carried out by every clic. This strategy is called SEM (Search Engine Marketing). This type of strategies is in limited time, since it exists a contract to alter the above mentioned traffic and the page returns to his habitual traffic when the above mentioned contract finishes. On having checked these two skills to obtain position in the searchers, we can conclude that the SEM is like a campaign that handles a direct marketing as for example the process of paying taxes in line, while the CATHEDRAL is defined as a strategy so that a product is recognized in the long term, how example, the effective position of an any company in the market.
There exists a series of benefits that are on having established rules in the effective skills position across the CATHEDRAL, which are the traffic increase at level of a high quality of level in the search terms in the products or services offered in the network. The SEM allows to generate a high quality grade in the search result with the products and related services, but the CATHEDRAL is of major stability in the course of time. Another big advantage is the improvement in the image of the company, since the users think that if the page of a company appears in the first places, it means that it has more importance and prestige that any other one that occupies the following places, since the search engines do not estimate the importance of a company for his recognition but for the value of his content related to his words you fix in the search.
It is important to understand that pair the effective position of a page in particular, it is invaluable to gain access to the above mentioned position strategies, especially to the CATHEDRAL, which is of aggregate value and of free implementation, which is prepared for those persons that new clients want to attract and broaden new horizons of his business.
Francisco Segura. The director.
"New system" posiciona a web in the first positions
of Google at an accessible price.
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