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This week we have an interesting article of Pablo Martin Tharrats of Cyberkiosko.com.

Five-peseta coins to four Pesetas.

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For Pablo Martín Tharrats

The chroniclers tell that in the city of Barcelona, (Catalunya - Spain), at the beginning of Century a few intelligentsia of the epoch went to the Boulevards of the city, which was and it is one of the streets with more boisterous and journeyed of persons of the city and they started changing "five-peseta coins" (1) to four "pesetas" (1).


(1) For those who should not know the legal tender in Spain, to say to them that 1 Five-peseta coin is equivalent to 5 Pesetas. To add that in the epoch that spent narrated 1 peseta it was enough money.


The true thing is that that event did not happen unnoticed for the original of the idea, but the curious thing was that the people did not throw themselves in mass to change 4 Pesetas in exchange for 1 five-peseta coin, and that that in the change they were gaining 1 peseta, already out for suspicion or for mistrust the people looked at that original and singular way of attracting attention like an act with double intentions, the people believed that they wanted to defraud it, and it was not for less who could give 1 Five-peseta coin (this is 5 pesetas) in exchange for only 4 pesetas, nearly that were doing the accounts to themselves in every deal 1 peseta was getting lost, this is 20 %.

But if showy this original idea was, which only lasted one day and of which nobody went out harmed, who more gained 1 peseta, showier and curious turn out to be the numbers that there has presented the company Amazon (http://www.amazon.com), according to which it finds it hard 1,12 dollars to the above mentioned company to sell 1 dollar...


I MARRY: AMAZON.COM

But let's return to the actuality, a similar case although on the contrary, it is happening in our days, I refer to Amazon.com.

The above mentioned company, he was announcing at the end of January the results of the exercise 1998, according to the facilitated information, the company registered a few losses for 74,4 Million dollars. But this is not quite since in the exercise 1997 the company declared a few losses for 31 Million Dollars.

All this information even and being quite high and somewhat alarming on the march of the company they even it are more if we bear in mind that his invoicing in the year 1998 was of approximately 600 Million Dollars.

Therefore if we do a simple rule of three, it turns out that for every dollar that it sells it has to put 0,12 dollars, this is, it loses 0,12 dollars for every Dollar, approximately 12 %. The true thing is that this fact even is showier and surprising if we have in all that that the actions of the above mentioned company quote to the rise in the Stock Exchange of New York.

The actions of Amazon.com at the beginning of 1997, year in which they went out for Stock Exchange, were on 5 Dollars. The above mentioned actions went so far as to cost almost 185 Dollars and on Friday, the 5th of February according to the information that there was facilitating the WEB page of Microsoft, (http://investor.msn.com), the actions of Amazon.com were costing 118 Dollars.

Another significant fact is that even and only being negotiated 34 % of the whole of his actions in Stock Exchange, Amazon has an evaluation of market of approximately 20.000 Million Dollars, this is, approximately 33 times his invoicing of 1998.

If this was slightly showy, in last three months his price to raised of 45 Dollars the action up to the almost 185, to put itself 118 current ones, the whole increase for a company with less than 2 years of life in Stock Exchange.

But in spite of the information in against, this is, that it loses money, his actions rise and rise.

Aveces asks me that of ideas for possible business in Internet, since there one goes.


"Business model of Amazon.com"

Following what it might name like the "Model of Business of Amazon.com", I would create a Web site where we were selling tickets for 1.000 pesetas or for 100 Dollars, in fact there does not matter the currency that we choose. Our only action of sale and therefore of promotion / communication is that of selling tickets for 1.000 pesetas to 900 pesetas. The success would be guaranteed, and probably the visits volume and therefore of insured business. If we keep on copying the "Model of Business of Amazon.com", the following step would be to extract our company to Stock Exchange, probably that were shooting the quotation of our actions, in fact we fulfilled all the requirements so that this way it is, a visits volume to our WEB and of sales the highest. Anyway an authentic caramel for any investor...

He does not remember them to anything, reminds to that thing about the "Five-peseta coins to me to four pesetas", only that in the history of beginning of century, the harmed only ones were the "jokers" since for every five-peseta coin that they were giving they were losing 1 peseta. On the other hand in the "Model of Business of Amazon.com" although it is true that it is the company the one that loses 0,12 Dollars for every sold Dollar, also it it is that there are many investors who risk losing everything, since according to the analysts to be able to justify one on evaluation of market of the company Amazon.com like the one that it has now, this one should have a few annual benefits at least of 1.000 Million Dollars, and let's remember that only it invoices 600 Millions.

In the business schools it would be necessary to study the Case Amazon.com like the "Model of Business of Amazon.com", that evidently is quite curious and certainly surprisingly.

Pablo Martín Tharrats
Internet marketing
http://www.cyberkyosco.com
cyberkyosco@cyberkyosco.com


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