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Of publicity and marketing


The concepts of publicity and marketing and his relation in a society of current consumption.

On having realized a marketing study in a company, each of the personnel must direct his work in there creates an ambience tied to the publicity and marketing which means that it must define the characteristics of the products, his prices, his distribution and use of mass media to achieve a wished success. Many of the products and services found on the current market have handled an image and marketing that have offered a round success in the income level to the companies that belong, and have allowed to be a part of the daily life of any consumer since they have been established like part of the daily life of every human being.

There exist additionally some companies that use methods of publicity and marketing with the intention of coming to those groups of consumption that do not have sufficient income to obtain products that are basic for the human well-being. Generally, the above mentioned companies base his strategies of publicity and marketing, in the association with nongovernmental organizations that are in charge of distributing the above mentioned articles in remote places and are in charge of advising the way of creating income from the sale and of generating a revenue to sustain the distribution and storage of the above mentioned articles. This form of publicity and marketing is called the social marketing, which sponsors this way of coming to the neediest and of announcing a company like a part of help to the least favored classes.

In the development of publicity of marketing, there is supported a line in which it is necessary to obey to establish strategies based on the innovation and creativity that exists in a company, which debit to resort to expert hands or there is subcontracted by those agencies that realize a pursuit of behavior of consumption in a specific group across one study of marketing, with which it is necessary to give or to use massive means of how it is Internet and the most common hardware that can be like blogs, e-mails and surveys published on web pages. These market research means have the intention of referring to a public in the promotion of goods and services. Essentially, the performance of publicity and marketing acts straight on the consumption behavior between clients and to demonstrate of a clear form the form the virtues and the most excellent characteristics of a company.

To determine the advantages offered in the development of publicity and marketing does that in a good handling, an ideal income scheme is defined entirely with what a company allows to announce his products and be adapted to take them within reach of any consumer. This generates the aptitude to create a continuous knowledge and to be bought of a constant form and to increase a direct revenue to the company as such. Also it is fundamental like part of publicity and marketing to find sponsors who are in charge of promoting the product to groups of consumption and allowing investments for his progress, acting like a marketing network to increase the sales margin.

Francisco Segura. The director. 
"New system" posiciona a web in the first positions
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