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Of social marketing


The process of social marketing to raise more opportune hardware in the creation of campaigns of social benefit.

At present, to know about the different aspects to establish the best business in Internet, is to know the impact that not only affects a group of consumption on having introduced a product or service, but also to bring an important support to communities needed from basic benefits. It is for such a determinant reason, which on having created a space inside a company, based on programs that take as an intention to improve qualities of life which must influence straight to the benefit of the individual, which are estimated in a benefit grade extracting a result of stipulated social marketing.

On having been provided with a concept of social marketing, a company must base three important aspects if a business is needed by Internet that develops the concept of this type of marketing. The philosophical aspect allows to receive the way of acting for every individual and of knowing influence mechanisms on this one himself. The procedural aspect implies that the program of social context is started and developed in his structure. The practical aspect is assembled by a group of hardware and concepts that are used in the programs development and the possible change registers in his behavior. Also there exist the bases of the social marketing to initiate a marketing in network, which relates a series of persons who contribute certain money quantity for social investment, which they wait for a profit in accordance with the sale margin, and to be re-invested in the distribution and buy of the products to be commercialized in groups of consumption.

These bases generally allow it achieves a better execution of social marketing, which level the cost and benefit if they manage correctly and that also influence in the course of design and planeación to mount a business in Internet, which fulfills the characteristics of this type of marketing. The first base is the product, which one is a tangible component, a service or a practical idea which influences positively his consumption and benefits unfavorable communities. The following base is the price, which one is the cost of a product inside the social marketing, one measures in different variables like money, time, costs to incur for cultural influence or psychological factors. It is important to have an evaluation in the products to distribute, what implies selling them at a low price to be distributed free.

The promotion, like base of social marketing, allows to create publicity spaces, the product development and the commercialization of the same one in the environment of massive mass media. It is in synthesis, to demonstrate that the quality of the product is really comprised by the group of consumption and it is accepted like essential part of his daily life. The politics handling, it is also essential so that opponents do not exist in the sense of innovation of a product in a community, what is possible to realize across an appropriate strategy of social marketing. Finally, the public relations base allows to negotiate before those counterparts do not restrict the proposed change, acquiring any more force on the part of all the groups of the community.

Francisco Segura. The director. 
"New system" posiciona a web in the first positions
of Google at an accessible price.
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