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Care with the use of the frames!

For Alain Jorda, Consultant. <ajorda@ajcomercio.com>

This week, 2-9-99, we have an article about one of the habitual invited signatures in our bulletin. He is Alain Jordá and an article about "Frames". This is something that is used very much at present in the design of the webs. Nevertheless I have read to several experts who do not realize so well his use. Between others Jim Daniels, a successful American "marketero" and of whom I have published some article in this bulletin.
Anyway, the topic of the frames has his advantages and his disadvantages.


Article: Care with the use of the frames!
For Alain Jorda, Consultant. <ajorda@ajcomercio.com>
----------------------------------------------------------------------------------------------------
Today I am going to give you a few arguments so that you go carefully when
try to use frames for your web site.

That: what sound the frames? We can translate the word for "frames". They are,
really, these frames that we see occasionally on having come to one
web site. It is very habitual to find them, for example, dividing the page
in two: a narrower column to the left that it usually contains
menu of the pages of the place, while the rest of the screen stays for
to show the diverse pages. On having selected an option of the menu of
I mark, only it changes the content of the right part of the screen. This
it is, the content pages occupy only the right part of
screen.

Seemingly, the frames are useful since they have the advantage of that
we always have the finished menu at sight. Nevertheless, it is necessary to know
that have powerful arguments so that you do not use them in your place.
We are going to see them:

1. The robots of the searchers do not register the pages with frames.
This only argument, himself it is already determinant. It proves that
using frames we resign the principal source of visits that we have
that costs us not even money I do not even strengthen. It is as if we were opening a shop
and we were painting the black's glazing and were not putting any banner in
exterior.

2. The pages by means of frames often are confused. Not only it appears
the screen divided in several windows, but every window has his
proper displacement bar. If instead of 2 windows, you put 3 or 4,
appearance is of everything less clear. You are doing oppositions so that
the Net user who has come there goes away. It is logical that they think that if
your principal page is confused, the rest of your place it is more
and the time is not worth while losing yet them. (We are always in
the same, there are hundreds of pages of the same topic as ours. Why
we think that the visitors are going to have patience with ours if there is
another better, clearer, simple and, probably, more useful?

3. The places with frames represent a difficulty added for his
maintenance and management. The definition of the linkage is more sophisticated
that on normal pages. Then, it is easier that errors slip in you of
configuration that they take to the Net user to erroneous pages.

4. On having generated linkage to a page of another place from a page
framed, often the external page appears inside your own one
I mark. This, that some places use as a trick to have captivated to
Net user, it always turns against them. They have guaranteed that that one
Net user will not return to his pages. One of the Internet extracts is that
the Net user is FREE to go and to come. Respect this not written law and stop
that the whole world between and go out to his taste of your pages.

5. Finally, on the pages with frames, the key does not work of "Previous"
of the navigators. An additional difficulty for the user.

Finally, prove it. Sail, look for pages with frames and put you in
they. Does it seem interesting to you like user?: attraction? or you would prefer not
to have to manage in this environment? Think now about your client.
Perhaps do not have your skill in the navigation. It seems to you that him
will it like to have to move in this environment? It is not preferable to do to him
simpler things?
----------------------------------------------------------------------------------------------------
Alain Jorda - Formation and Information in Marketing for Internet
How to Create and to Develop Strategies and Business of Success in
Internet?
Ask free for his monthly bulletin "Commerce in the Network"
sending a message in target to <alta@ajcomercio.com>



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