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Article: Interview with Coking Rudl (2nd part).

(Case of success of Marketing in Internet)

This week, 30-Junio-99, we have the 2nd part of an interview done by Marty Foley to Coking Rudl, an American businessman of success in Internet: $ 2.600.000 in sales every year. In the interview, it tells us how there were his beginnings, as he has "assembled" and adapted his strategy for Internet, as it went on from strategies offline to strategies online, etc.

The knowledge and experience of Coking Rudl are gathered in his course of Internet Marketing. Many of the advices that talk each other in this course have been put into practice in internetmarketingtest.com. Results: in two months of life internetmarketingtest.com it has 5.000 visits to the month and a bulletin with more than 1.000 subscribers. With the only expense of the accommodation and Internic.


Article: Interview with Coking Rudl (2nd part). (Case of success of Marketing in Internet)

Marty Foley, publisher of the Bulletin of marketing online "ProfitInfo" made out to Coking Rudl, "guru" of Marketing in Internet.

[Marty]: What types of hardware online are you using with wise move?

[Coking]: This is a question difficult to answer, because there is no only tool that is a person in charge of having done a fortune online.

My skills teach you how to generate multiple small money sources, then you automate these money sources and move the following one. Allow me to explain yourself...

I can teach you a skill that will generate $ 1.000 to you a month in net profit. Then you automate it, so that herself it generates $ 1.000 it is you who are or not. Then you move to the following marketing skill, and this one does $ 1.500 to you a month. Once it is put (which takes you from 2 until 3 weeks), you automate it and move to the following skill. This way successively.

The idea is that you are constructing small sources of money proceeding from different directions (all automated ones) but if you add these sources you are assembling $ 10.000 to $ 15.000 a month in net profit, what is on $ 100.000 a year. The best part is that if a skill fails for some motive, you do not have to worry; you still have other sources that are providing money to you every month.

[Marty]: Do you carry on all your business online or your marketing efforts online complement your efforts offline?

[Coking]: 100 % online. I am a specialist in sales and marketing online. I have turned into one of most respected "marketeros" in Internet... for a reason: I can prove my successes. If someone asks me to help him in the publicity of his magazine, simply I say to him that there are the people better than I for that and that he should look for some other. I do what I can do better and this is a marketing online, so I concentrate #todos# my efforts on that!!

[Marty]: What errors have you committed?

[Coking]: There are many, it might fill your entire bulletin with them. Allow me to say to yourself that I have wasted hundreds of thousands of dollars proving that did not work (but of each one I learned anything very important). But that one is “the price of learning” as I say.

[Marty]: Which are the current errors that you see that other businessmen online do?

[Coking]: There are many of them, and I explain them in detail in the course, but I will mention briefly few ones here.

1.   To have an ineffective web that it does not turn visitors into sales. This is a "delicate" thing that to do (most of the people do not understand it), and I dedicate very much space in my course in as doing a profitable web.
2.   To put all your eggs in the same basket. To prove a skill and to believe that it will do a fortune to you. You need to diversify your marketing efforts in diverse skills to see which generate more net profit to you and of that time to concentrate on those.
3.   To have a “process of sale” poor in your campaign of marketing. This is the way in which you generate interest to the client so that it comes to your web, then to do it that confidence in you sits and then, and only then, to ask him to buy. Most of the people break this process in some point and lose the sale. This is therefore most of alone webs they do a sale of every 200-400 visitors (and someone even less)

[Marty]: Are there any other suggestions or tricks that you would like giving the one who wants to make use of Internet for his business?

[Coking]: It investigates, investigates, investigates... It reads / studies everything what you could on marketing online and he learns before tackling it. For example, I hear histories every day on the people who says that the massive email is very profitable. They can spend $ 1.000 in alone software to find out later that were doing it in an ineffective way (for example, indiscriminately, they doing "spam", instead of ethically using email in mass "opt-in" - the people who has given his email to receive information about a topic of his interest) and then they do not gain not hundredth only one.

Then there are other success histories online with Marketing multi-level.... the people who uses months using the incorrect skills and they do not end up by gaining anything. The list would continue successively.

Make sure that you understand into what you are getting with any business online so that your first attempt is your first success!!.

[Marty]: I agree, Coking. Too many people are trying of "to reinvent the wheel" instead of learning like others they have achieved the success earlier. I like how Benjamín Franklin was saying it: "An investment in knowledge always gives the best interest”. You thanks for Coking allows me to interview.

________________________________________________


Coking Rudl is an author of "The Insider Secrets to Marketing Internet Your Business on the". It manages on 2 million visitors in his business online and obtains 2.6 million dollars in sales. Personally it obtains hundreds of thousands of dollars of benefits in his business online. In his "Internet Marketing Center" http://www.marketingtips.com/t.cgi/3098, it reveals his "slightly conventional" skills and tricks with examples, so that you can learn the most efficient and rapid way of beginning and of promoting a business in Internet.


 

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