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Article: Interview with Coking Rudl (1st part).

(Case of success of Marketing in Internet)

This week, 24-Junio-99, we have an interview done by Marty Foley to Coking Rudl, an American businessman of success in Internet: $ 2.600.000 in sales every year. Because of size, we have divided the interview in two deliveries and today we offer the first one of two. In the interview, it tells us how there were his beginnings, as he has "assembled" and adapted his strategy for Internet, as it went on from strategies offline to strategies online, etc.

The knowledge and experience of Coking Rudl are gathered in his course of Internet Marketing. Many of the advices that talk each other in this course have been put into practice in internetmarketingtest.com. Results: in two months of life internetmarketingtest.com it has 5.000 visits to the month and a bulletin with more than 1.000 subscribers. With the only expense of the accommodation and Internic.


Article: Interview with Coking Rudl (1st part). (Case of success of Marketing in Internet)

Marty Foley, publisher of the Bulletin of marketing online "ProfitInfo" made out to Coking Rudl, "guru" of Marketing in Internet. For many businessmen online, Coking does not need presentation.

[Marty]: Coking, like someone who has triumphed like "marketero" online, say to us please how you began using Internet as tool of Marketing.

[Coking]: I began to use the marketing online in the Autumn 1994. It was a coincidence species. In my course I explain since I edited my book "Car Secrets Revealed" ("Secrets of the cars to the overdraft"), and I began selling it off-line. The results were pathetic. He was thinking that we had a winning formula and it was reaching with difficulty the breakeven (income - expenses). We spend $ 20.000 offline promoting it and it failed.

Then I allowed myself to advise for a friend who was starting a motorcars web in Internet and it helped me to do a simple web page. I saw coming a few sales and that made me be interested in me more in the topic, promoting the book in Internet in my free time.

[Marty]: Tell us on some of the business online in that you are wrapped.

[Coking]: I possess four business different online that now generate $ 2.600.000 in sales every year. I have interests in many other business online since I have done work for clients on one hand of the benefits. I have also a clientele that hires me for business consultancy online to $ 320 the hour.

[Marty]: Your book "Car Secrets Revealed" has worked very well for you online. Can you give me any details of it?

[Coking]: "Car Secrets Revealed" was my first success in Internet. After 9 months of promoting it truly there turned in 1 of bookselling of cars online (using the particular skills that I teach). It generated on $ 140.000 in net profit in those months. Up to today, it is still the 1. The web be in http://www.igs.net/carsecrets if you want to verify it. Everything what I put on this page and everything what I say there is for some reason... We have proved many web-designs and other concepts and this is the one that better works (I explain porqué in my Course of Marketing in Internet in http://www.marketingtips.com/t.cgi/3098, I cannot tell it here since it would occupy on 20 pages only to cover the details of this point only).

[Marty]: You were not long ago in the program of TV of Maury Povich to close to your business. Can you speak to us a little about it?

[Coking]: It is no much that to say. Basically, and due to my presence in Internet and having the 1 of bookselling online, they found me in Internet and invited me to appear in his program as "expertly in cars" to explain a few tricks and secrets to his hearing on buy of cars, rip-offs in repairs etc. It was a good interview, but a too long trip... 10 hours in the plane. Whew!

[Marty]: How long did it take you in your first business online to enter benefits?

[Coking]: The first month the sales began coming, so technically we enter benefits in the first 30 days... but nothing to live. Since we were one of the first business online there was very much of "proving everything", so it took me almost 18 months to obtain a salary. He was using literally 12-14 hours a day, 7 days a week, proving different skills, texts of sales and ideas online.
Now when I know most of tricks I can take literally almost any business online and turn it into juicy benefits in a few months.
Since more and more people were entering Internet, many of the skills of marketing into Internet were turning in on exploited and becoming ineffective... so I developed "changes" in most of them to make sure that they still work correctly when someone uses them in a marketing plan online. Result: the skills that I use in marketing online are only.

[Marty]: How did you learn what is necessary to be successful?

[Coking]: At first very much to try and to fail. It was necessary to have many concepts and ideas that I learned in the most expensive seminars that it usually went and in material that he was buying (I was a fan of Jay Abraham, Gary Halbert, Mike Enlow and Ted Nicholas and many of his seminars were costing $ 7.000 or more). I took these ideas and - with a little of ingenuity and creativity - I adapted them to the network (at the time that it was developing my own formula for the success online). In the end I have implemented a strategy that works like wild fire in Internet.

[Marty]: I recognize the names of these other well-known specialists of Direct Marketing, of which you learned. It is clear that your formula works. What business lines are more profitable for you?

[Coking]: I have not had any business online that has not done a big benefit. Since I mentioned previously, my four business online combined generates on $ 2.600.000 in sales online a year! And the nice thing is that I started of individual form, me alone. Now I have had to hire five employees to entrust of the work of paperwork and attention the client... but: have you heard of any business that does 2.6 million dollars in sales with only a few personnel? No! They have at least 15-20 personnel. This is the nice of Internet, you can automate everything so that your overheads are incredibly low.

[It will continue next week...]
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Coking Rudl is an author of "The Insider Secrets to Marketing Internet Your Business on the". It manages on 2 million visitors in his business online and obtains 2.6 million dollars in sales. Personally it obtains hundreds of thousands of dollars of benefits in his business online. In his "Internet Marketing Center" http://www.marketingtips.com/t.cgi/3098, it reveals his "slightly conventional" skills and tricks with examples, so that you can learn the most efficient and rapid way of beginning and of promoting a business in Internet.


 

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