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WebAnálisis - 27

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Interesting articles of and - marketing
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Publicity in this web and bulletin
On the author
Contact
Send to me an email with your comments, suggestions: francisco (25 pound) effective marketing (point) com

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"The
USEFUL COUNCIL OF THE WEEK"
90 - 9-Mayo-2.001 / Throw: 11.864 copies.
Publisher: Francisco Segura.
http://www.internetmarketingtest.com
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article: "How to have a web - business and not to die in
the attempt" Article: "How to Sell With The E-mail"
4. - Selection of products and services.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
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It is already not necessary that companies or individuals invertan
big sums of money for having your own web of
electronic commerce:

In (http://www.sanadu.com/tiendas) you we mount
a powerful virtual shop in less than 3 days, with domain
and proper mail.

Advantages:
personalización of shop (colors, typographies, buttons,
front...), several forms of payment (credit card, transf.
bank, against remb)., unlimited products, classification
and searcher of products, innovations, offers, subscriptions,
cart of the buy, mailing, orders management, clients,
banners, bank of images, proper pages of company...
The best thing of everything is that you will only need a simple navigator
to manage your shop from any part of the world!
What more can be asked him?

http://www.sanadu.com/tiendas

_______________________________________________
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain)

Very well, for these dates the anniversary is celebrated of
internetmarketingtest.com.
2 years ago and it seems already that it was yesterday when we begin
this journey for Internet. Thanks to the network I have known
to many of you and thanks to all of you this web
and publication continues there. A hug to all.

Today we have an article of Jesus Lacoste of www.soydigital.com
alumnus "How to have a web - business and not to die in the attempt"
Jesus has a hosting business in Canaries years ago
and it tells us interesting things.

We have also the Article: How to Sell With The Mail
Electronic, sent for Roberto Pérez.

OFFER!!!

I remind to all that the book is free at a price
of offer to celebrate the anniversary. More info in

http://www.internetmarketingtest.com/comovender.php"

A greeting to all and up to the next week.

Francisco Segura.
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Lists Opt-In in internetmarketingtest.com

Since you know many of you, we have come to one
I match with Canalmail.com, leading corporation in email
permission, to develop someone
lists of email Opt-in. When you register for a list
concrete you will receive 4 emails a month with offers
carefully selected on the area that you choose
(Business and Finance, Computer science and Technology, Employment
and Formation, Trips: Special offers).

You will receive information and you offer only in the areas
that you register, of previously mentioned.
This service is completely separated from the list of
subscribers of this bulletin, which is never sold
or rented.

He throws a glance to:

http://www.canalmailcorp.com/Contenido/Suscriptores/SuscriptorExterno.
jsp?asociadoFuente=internetmarketingtest.com&empresa=canalmail

(if the link breaks, copy it and give it
in your navigator)
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2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER....:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.

----------------------------------------------------------------------
----------
-
VENEZUELA - City of Valencia (Carabobo)
On May 17 and 18, 2001
Event: "Strategies of Marketing in Stages
of Alta Incertidumbre Política and Economic."
It confers: Programs of Affiliates.
Info: Tfno: 58 241 8256 173
----------------------------------------------------------------------
----------
-
MADRID - On July 6 and 7, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
----------------------------------------------------------------------
Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"

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You constructed your pages hoping to generate business
quickly?. It has happened time and does not your business start?.
Are not the visits that you receive translated in business?. Why?
What is failing? How is it that having a product
or interesting service do not you receive more asked?

With WebAnálisis 27 I do a deep analysis of his web from
the point of view of the marketing, of the sales in Internet.
It is a set of recommendations so that your web
turn in an "effective" associate where your visitors
occasional turn into clients.

All the information in:

http://www.internetmarketingtest.com/webanalisis-27.php"
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Article:
"How to have a web - business and not to die in the attempt"

Internet and the new technologies have supposed for many
enterprising persons and/or PYMES a new model
of business. At first everything seemed to be fine and 'wind in
poop': there were the times of the boom of the new economy and
the implantation of big e-companies that were spending
enormous money quantities in publicity, marketing...
promising to conquer a new one 'the gilding'. At present
the crisis of the sector, the bankruptcy of the bag and the new ones
technological values and the disappointment of the investors
it is producing a recess in the web - business development
successful.

Today to create a web for the purpose of turning it into one
company capable of generating enough income like
to live of her it has turned into something extremely
complicated, so there some suggestions go for all
those entrepreneurs / experts who have an idea, want
to take it to Internet... but they do not want to die in the attempt.

1. - To Assemble a quantity of sufficiently important money
as for to confront, at least, two years of expenses. This idea
to that in Internet 'overnight' one is rich and
it can go away to the Bahamas while the computers work
for him / her it is a deceit. Without previous money there is nothing that
to do.

2. - To Have an idea lightly differently from the already existing thing
but not extremely different. If you are going to create something, that
be new, or that it has slightly different from the competition, but
you do not believe anything so new that anybody understands it. Where is there
more consumers / clients?: what is what they need / ask?,
since there it is necessary to apply the idea.

3. - To Be provided with a team that should complement you. If you are one
specialist who has developed an innovative program but
you do not count with a person that encarge of the area
administrative and of marketing, you have three months of life.
Nobody can do himself everything completely well, and that
this is exactly for what his clients will ask him: I want the best thing
at the best price.

4. - Have a sachet with enough money to invest
in publicity and marketing. In Internet every time there is more
products / services and there is that 'to make to him to see'. Not even the best
product / service can triumph if one does not dedicate a quantity
of monthly money to the publicity. The strategies already
we know: banner, newsletter, email, offline, patronage...

5. - The attention to the client is fundamental. Before prices
similar, his client will always prefer to be with someone that
he can attend to him correctly (although it is a little more expensive):
in Internet this means 'right now'. Of course,
also they count all the complimentary norms and
management that we could learn.

6. - Have patience if in the first months 'it does not sell
a donut'. Probably there does not know yet anybody that
you (his web) exist. Be assiduous and one be marked
work plan with subgoals. This will help him to value
if the evolution that it continues is the correct one.

7. - Try to be the best in his but do not specialize
too much, unless he arranges of muuucho money.
To offer exact quality product / service, in his price
and with something distinctive it is vital but also try to make a detour
his sale with 'added' others. Careful! These added have to
to be of interest for the client although to sorrow they generate him
I benefit you. A satisfied client is the best agent
TV/radio commercial that we can have.

8. - If it has realized everything previous it will have already happened more
of one year therefore it will be in the critical moment: I invest
a little more or 'I throw the towel'. Do not doubt it: always look
ahead. It is the critical stage to establish with
soundness the future of his web - business. Because in Internet
as in the traditional world, to create a web - business
it is easy, the difficult thing is to be supported, to continue it in the time.

Jesus A. Lacoste
lacoste@soydigital.com
http://www.soydigital.com
'The whole Internet to his scope"
902 153644
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He visits http://www.Libre-comercio.com and it will find
all the actuality of the world of the business, Internet,
technology, exterior commerce and finance.
Subscribe free to the weekly Electronic Bulletin
sending an empty message to:
libre-comercio-subscribe@ecircle.es
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Article: How to Sell With The E-mail


The mail and it is one of the hardware of sales more
fantastic that have been invented. It is rapid,
personalized and almost free. These are some forms like
it can do that his sales letters for mail and be more
effective.

1. Write a letter short and full of action.

Very few persons like to read in the monitor of
computer. If his client opens his mail message and and
it finds an endless paragraphs roll, in general
they erase it or keep it to read it in another moment than never
it will come.

Try to present the most important information in
the first three or four paragraphs. Indicate him to his clients
that can gain access to his autoanswering machine or web site for
to obtain more detailed information. Thus that
want, they will be able to obtain such details.

2. His letter begins with a title or a paragraph of
only one prayer that indicates to the reader the benefits
more important that you offer.

Show to the reader how it will improve his life if it uses his product
or service. Find forms as his offering will increase
the income of his readership, it will give them major free time,
it will do to them turn better, or they will help them to amuse themselves more.

3. Personalize his letter as much as it is possible.

This is the big secret of the good marketing and of the sales.
It is possible that it has to segment his list of mail in
subcategories. For example, if it has several firemen and
teachers of school in his group, it him will go better if he sends two
letters. The directed one to the interests of the teachers of
schools and other one must treat interest aspects for
firemen.

Many massive publicity campaigns produce different
TV/radio commercials for six or more groups different from persons in
his hearing. His sales letter across the mail and it can
to do the same.

4. When it is possible, I used the name of the recipient.

Use his name in the line of the matter, in the greeting to
I begin and then in the body of the text of his letter
TV/radio commercial.

To write "Dear Carolina" instead of "Dear (a)
client", easily it can duplicate or treble his sales.
The senses of his reader wake up when they read or
they listen to their own name.


----------
Terry Matson is the founder and president of ColoradoSoft,
Inc., which publishes the award-winning WorldMerge emailing
program. This FREE program allows you to send personalized
email to your contact list with the click of to button, and
works seamlessly with your address book or it was dated program.
Download your copy now at: http://www.coloradosoft.com/

Translated by Roberto Pérez Q., author of the book and
"It bandages Really in the Network"
http://www.ganamasdinero.com/triunfe/
++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

Also you can consult the previous numbers of this one public -
ción from the 64 (5-Oct-2000) in:
http://www.ecircle.es/forum/marketing-eficaz

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
to we would allow to help more people to find useful
ideas and concepts seen here.

Click in "forwarding" or "forward" and send this copy to
some person (companion, friend, coworker, of
studies, teacher, etc.) that you think that he might be interested in
"USEFUL COUNCIL OF THE WEEK".
If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"

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Seminars and courses attend them with Francisco Segura.
If you are interested in organizing a seminar in his city or
a course for your company, he visits:
http://www.internetmarketingtest.com/seminarios.php"
Subscriptions, information and programmes.
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
www.eMagister.com>>> It Finds all the courses of
market and it chooses between more than 400 courses of Marketing...
www.eMagister.com
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This bulletin comes to more than 11.000 persons interested
in the business, marketing etc in Internet.

Do you have a product or service to offer us?

he sends an email to mailto:editor@internetmarketingtest.com
and do to us to come your offer.
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet.
SUBSCRIPTIONS:
mailto:alta@MercadotecniaEnInternet.com?SUBJECT=ecu

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4. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic
of electronic commerce, marketing online etc. for his
publication in this one
bulletin to mailto:fs@internetmarketingtest.com

We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
5. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz
You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
mailto:marketing-eficaz-unsubscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz

If this bulletin has come to him for accident or you already
it erased previously excuse the inconveniences and send again one
email to the previous direction to stay definitely
erasure.

Publisher and comments about this bulletin:
mailto:fs@internetmarketingtest.com

Prohibited the partial or entire reproduction without
assent previous in writing to the Publisher.
All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón http://www.internetmarketingtest.com
2.000


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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
"The
USEFUL COUNCIL
OF THE WEEK"
89 - 2-Mayo-2.001 / Throw: 11.658 copies.
Publisher: Francisco Segura.
http://www.internetmarketingtest.com
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»

TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article: "Physical buy opposite to virtual buy"
4. - Selection of products and services.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
_______________________________________________
"¤" $" ¤ "$" ¤ "$" ¤ "$" ¤ "publicity ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$
»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
It is already not necessary that companies or individuals invertan
big sums of money for having your own web of
electronic commerce:

In (http://www.sanadu.com/tiendas) you we mount
a powerful virtual shop in less than 3 days, with domain
and proper mail.

Advantages:
personalización of shop (colors, typographies, buttons,
front...), several forms of payment (credit card, transf.
bank, against remb)., unlimited products, classification
and searcher of products, innovations, offers, subscriptions,
cart of the buy, mailing, orders management, clients,
banners, bank of images, proper pages of company...
The best thing of everything is that you will only need a simple navigator
to manage your shop from any part of the world!
What more can be asked him?

http://www.sanadu.com/tiendas

_______________________________________________
"¤" $" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤ "$" ¤"
»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain)

Today we have article of Alain Jordá where it does they re-eat
dations to obtain more sales in your web (he compares
the traditional sales with the online and us it is provided like
it is necessary to do in the sale online to turn visitors in
sales)

INNOVATION: Lists Opt-In in internetmarketingtest.com

We have come to an agreement with Canalmail.com,
leading corporation in email permission, to develop someone
lists of email Opt-in. When you register for a list
concrete you will receive 4 emails a month with offers
carefully selected on the area that you choose
(Business and Finance, Computer science and Technology, Employment
and Formation, Trips: Special offers).
You will receive information and you offer only in the areas
that you register, of previously mentioned.
This service is completely separated from the list of
subscribers of this bulletin, which is never sold
or rented.

He throws a glance to:

http://www.canalmailcorp.com/Contenido/Suscriptores/SuscriptorExterno.
jsp?asociadoFuente=internetmarketingtest.com&empresa=canalmail

(if the link breaks, copy it and give it
in your navigator)

NEXT OFFER!!!:

To all that you receive this bulletin, I want to say to you that
soon, owing to the anniversary of
www.internetmarketingtest.com, the book is going to be free
"Like selling your product or service in Internet" to one
special price, so that those that you are thinking
in buying it, waiting to May, and you will be able to acquire it
with a good discount.

A greeting to all and up to the next week.

Francisco Segura.
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
FREE the book "The perfect thunderstorm" bilingual (English-Spanish).

Only for informing you!!!

Opening English in Spain: Do not you still speak English correctly?

Click here:

www.afiliacion.com/opening/index.php?promocion=cinta&usuario=ecircle11

(if the link breaks, copy it and give it
in your navigator)

It requests information and receives your gift.

_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER....:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.

----------------------------------------------------------------------
----------
-
VALLADOLID - Chamber of Commerce. 3 and 4 of
May, 2001. Opened term of registration:
More information and inscriptions:
Bartolomé Zuzama. Tlf. - 983 370400
E-mail: formacion@cociva.es www.cociva.es
----------------------------------------------------------------------
----------
-
CASTELLON - Spain
On May 14, 2001 - 16-20 hours.
"Internet: Business opportunity for the young people"
Information and contacto:Amaya Mª De Zubiaga
tfno: 964728512 emailto:eade@guest.uji.es
----------------------------------------------------------------------
----------
-
VENEZUELA - City of Valencia (Carabobo)
On May 17 and 18, 2001
Event: "Strategies of Marketing in Stages
of Alta Incertidumbre Política and Economic."
It confers: Programs of Affiliates.
Info: Tfno: 58 241 8256 173
----------------------------------------------------------------------
----------
-
MADRID - On July 6 and 7, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
----------------------------------------------------------------------
Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"

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You constructed your pages hoping to generate business
quickly?. It has happened time and does not your business start?.
Are not the visits that you receive translated in business?. Why?
What is failing? How is it that having a product
or interesting service do not you receive more asked?

With WebAnálisis 27 I do a deep analysis of his web from
the point of view of the marketing, of the sales in Internet.
It is a set of recommendations so that your web
turn in an "effective" associate where your visitors
occasional turn into clients.

All the information in:

http://www.internetmarketingtest.com/webanalisis-27.php"
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Article: "Physical buy opposite to virtual buy"

It is frequent that the companies are surprised of that, in spite of
to have a valuable visits to his web, these visits not
they transform, in the short term, in sale operations, be already on-line or
off-line. Even that happens with some of the web sites that exists
analyzed the latter month (mailto:informeweb@ajcomercio.com) that,
including enough positive elements, it was still not capable of
to generate the longed sales.

All these cases are explained when we analyze the attitude of
clients in Internet and his form of approach up to specifying one
buy order. It goes ahead that is normal that, still having
a well designed web site, the sales will not materialize even to
end of a few months. The opposite would be, to me to understand, absolutely
atypical. We are going to discover why and, of step, we will be able to know
how to adapt better our strategy to what the clients wish.

Most of errors of judgment come of giving surely, in
a virtual buy, the client continues the same process as in one
physical buy. It is fundamental to know that there is, at least, two
radical differences.


1) HE BUYS OPPOSITE TO NAVIGATION

In the physical buy there is physical contact and that allows to the client
to calibrate if he is interested in, or not, the buy, simultaneously that allows to
seller to argue and to defend his offer. This way, when a person
it enters a perfumery, we know that he wants to buy a perfume.
challenge of the merchant consists in convincing the client that has to
to buy the perfume in his establishment (if it has the perfume
adapted, at a suitable price, if it treats well the client, etc.).
The same way, when an industrial enterprise or a lawyers' buffet
they receive a consultation, know that this contact wants to hire one
product or service. It is a question of presenting the best offer for
to take the order.

In any case, we are speaking about the phase that we can
to name "of immediate buy".

And: what happens in Internet? what do all of us do in Internet?
The fact is that whenever we visit a place it is because we try
to buy some thing? NO. Simply, we are not of buys.
We are sailing, that is very different. We are looking,
smelling, investigating. In the hunting for places potentially
interesting in short, average or long term. And when we find one
interesting place, we memorize it for the future. But then:
when do we buy or carry on business for Internet? When
we need. We can need to buy feeding once to
week, a book every 15 days, a car every 3 years and a mortgage
once in the life.

Then, the mission of the web site is not that him of managing to sell anything to
every visitor who approaches. That will fail absolutely always.
Because it goes against the mechanics of the client. And the client is in charge.
Then, what is it necessary to do? How do we adapt ourselves to the process
of the client him to manage to sell our products?


FIDELIZACIÓN OF THE PRE-CLIENT

According to the saying till now, it will be a question of LIFE OR DEATH
for the company managing to maintain the contact with every visitor
that receive his pages UNTIL NOW IN WHICH THAT ONE
CONTACT DECIDES TO CARRY A BUY OUT. And that one
moment can be late months or years in taking place. If we do not do it
this way, if we do not worry about establishing and developing a relation
with our potential client, the result will be that NEVER
WE WILL MANAGE TO SELL NOTHING. Then, the fidelización is essential.

To make faithful already we know that it is convenient to offer contents
interesting and updated continuously. Also with this target
the bulletins were invented or newsletters newspapers. These bulletins
they fulfill an objective double.

On the one hand, we are still present in the mind of our pre-client,
on having approached up to his mailbox periodically. He gets accustomed to
we, he remembers our name, will bear us in mind. For
supposed, whenever what we order him has interest for him.

The second target that covers the bulletin, as important as
first, it is of being present us to our client and of going
constructing, step by step a professional and/or expert image of
we before the client. This image that, on the physical market, him
it obtains on having seen the optics shop or on having spoken with the TV/radio commercial or to
to visit our stand in a fair of the sector.

There is the second radically different point in the relations
virtual TV/radio commercials.


2) THE ANONYMITY

A client who sails and comes to our pages is anonymous and, on
quite, it is known anonymous. WE ALL KNOW OURSELVES ANONYMOUS
WHEN WE SAIL. That's why it is not important for us to go to
any place, incluídas the pages of our competition and to poke
in detail in everything what they present. We are calm. We know
that will not discover us.

From this factor a new frequent error arises in the web sites.
We see often how, to gain access to certain service or
section, one asks us that rellemos previously a form.
SERIOUS ERROR. Because the Net user is anonymous Y QUIERE
IT TO STOP BEING IF THERE IS NO GOOD REASON.

Namely the Net user will be ready to lose his anonymity, or
his part, only if it obtains in return something that it compensates to him. For
example, if it finds an interesting place and this place proposes one to him
electronic bulletin, the Net user can decide to sign if him
he asks only for his mail direction and and, perhaps, his first name. If
he asks him for it to give his telephone number, for post office address and
I load in the company, it is almost sure that it leaves his initial intention
of subscribing. Namely we have lost a client forever.


OUR WEAPON: TO ADVANCE STEP BY STEP

If, on the other hand, we achieve that he subscribes being more modest in
our requirements, we will have the opportunity to earn his
confidence little by little, of presenting progressively our offer to him
of products, of calling him to visit the innovations of our place
web, of happening to be one of his resources of head.

And being already a subscriber, we can offer him to take part in the phase of
it tries a new service, or to invite him to a fair (physics) in
that we are going to be, or to ask him to take part in a survey or........
And in each of these steps we have the opportunity to ask him more
information. Then, at a major level of confidence in we and to
change of a new "privilege" that we offer him, is probable that
we agree to be revealed by one more part of his personality and of his profile
as client.

Namely we must offer him the opportunity to be passing towards
we. Namely that commits himself every time a little more. If
you want to say it otherwise, we must gain ourselves his confidence and,
also, to do that it demonstrates it to us.


CONCLUSION

The habitual Net user who comes to our web site is not
buying, only it is sailing. We owe "to capture it" for
to achieve, in the term that it goes from now on until he needs to acquire
the products or services that we sell, to establish a relation that
allow us to construct the confidence that he will make him think about us in
the moment to buy. Of course, that costs so much if ours
sales are carried out on-line as if we do them off-line (projects of
engineering, fiscal or mechanical consultancy of precision).

Another conclusion is that we must respect scrupulously his
anonymity and only to ask him a part to reveal us of his
personality in exchange for some real value. If we convince him, that one
real value that we give him will be the one that will make him gain confidence in
we to give one more step.

Really, it is not a rapid process. But: the fact is that someone was
saying that it was?

*******************************************************
ALAIN JORDA, Consultant in business Strategies in Internet,
Author of the Seminar "Of The business to the E-business",
Publisher of the monthly bulletin "Commerce in the Network"
(ask for a sample in mailto:muestra@ajcomercio.com)
Qualified in Headquarter for EADA (Barcelona) and
Top engineer of Telecommunication for the UPC (Barcelona).
Contact it in mailto:ajorda@ajcomercio.com or +34 629 629 869
*******************************************************
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
We invite all those companies linked with in
Exterior commerce and Finance
to appear in www.Libre-comercio.com in form
Absolutely free.
_______________________________________________
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++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

Also you can consult the previous numbers of this one public -
ción from the 64 (5-Oct-2000) in:
http://www.ecircle.es/forum/marketing-eficaz

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
to we would allow to help more people to find useful
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Click in "forwarding" or "forward" and send this copy to
some person (companion, friend, coworker, of
studies, teacher, etc.) that you think that he might be interested in
"USEFUL COUNCIL OF THE WEEK".
If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"


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www.eMagister.com>>> It Finds all the courses of
market and it chooses between more than 400 courses of Marketing...
www.eMagister.com
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This bulletin comes to more than 11.000 persons interested
in the business, marketing etc in Internet.

Do you have a product or service to offer us?

he sends an email to mailto:editor@internetmarketingtest.com
and do to us to come your offer.
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet.
SUBSCRIPTIONS:
mailto:alta@MercadotecniaEnInternet.com?SUBJECT=ecu

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You can make come your articles and analysis of topic
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bulletin to mailto:fs@internetmarketingtest.com

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that contain information that commits an outrage against persons,
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Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
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5. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
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You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
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or in the web:
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If this bulletin has come to him for accident or you already
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All rights reserved.
(c) Francisco Segura Ramón http://www.internetmarketingtest.com
2.000


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"The
USEFUL COUNCIL
OF THE WEEK"
88 - 25-Abr-2.001 / Throw: 11.510 copies.
Publisher: Francisco Segura.
http://www.internetmarketingtest.com
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article: "THE VALUE OF THE FREE THING"
4. - Selection of products and services.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
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It is already not necessary that companies or individuals invertan
big sums of money for having your own web of
electronic commerce:

In (http://www.sanadu.com/tiendas) you we mount
a powerful virtual shop in less than 3 days, with domain
and proper mail.

Advantages:
personalización of shop (colors, typographies, buttons,
front...), several forms of payment (credit card, transf.
bank, against remb)., unlimited products, classification
and searcher of products, innovations, offers, subscriptions,
cart of the buy, mailing, orders management, clients,
banners, bank of images, proper pages of company...
The best thing of everything is that you will only need a simple navigator
to manage your shop from any part of the world!
What more can be asked him?

http://www.sanadu.com/tiendas

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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain)

Today we have my titled article "The value of the free thing",
this is a tool that in Internet is easy to use and
it has given me very good results.

NEXT OFFER!!!:

To all that you receive this bulletin, I want to say to you that
soon, owing to the anniversary of
www.internetmarketingtest.com, the book is going to be free
"Like selling your product or service in Internet" to one
special price, so that those that you are thinking
in buying it, waiting to May, and you will be able to acquire it
with a good discount.

A greeting to all and up to the next week.

Francisco Segura.
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FREE the book "The perfect thunderstorm" bilingual (English-Spanish).

Only for informing you!!!

Opening English in Spain: Do not you still speak English correctly?

Click here:

www.afiliacion.com/opening/index.php?promocion=cinta&usuario=ecircle11

(if the link breaks, copy it and give it
in your navigator)

It requests information and receives your gift.

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2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER, ETC.:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.

----------------------------------------------------------------------
----------
-
MADRID - On April 26 and 27, 2001
for the Master's degree in e-business
of the EOI (School of Industrial engineering).
More information in: http://www.eoi.es
----------------------------------------------------------------------
----------
-
VALLADOLID - Chamber of Commerce 3 and 4 of
May, 2001. Opened term of registration:
More information and inscriptions:
Bartolomé Zuzama. Tlf. - 983 370400
E-mail: formacion@cociva.es www.cociva.es
----------------------------------------------------------------------
----------
-
VENEZUELA - City of Valencia (Carabobo)
On May 17 and 18, 2001
Event: "Strategies of Marketing in Stages
of Alta Incertidumbre Política and Economic."
Info: Tfno: 58 241 8256 173
----------------------------------------------------------------------
----------
-
MADRID - On July 6 and 7, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
----------------------------------------------------------------------
Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"


Other courses and seminars:

In MIAMI of 30/4 to 2/5 the First Seminar is realized of
Internet business of the Fourth Generation - I4G-.
Conferences of important figures in the sector of
Internet in Español:Alvaro Mendoza, Marcelo Perazolo,
Mar Monsoriu....
All the information in
http://business-i4g.com/miami/Marketing-eficaz/
And if you go to PREINSCRIBIRTE, remember to use this CODE
OF INVITATION since you save yourself US$ 250 in the registration!!
The GUEST'S CODE that I give you is: ABS005-MEZ

All the signed ones to this bulletin benefit from this one
saving.
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Article: THE VALUE OF THE FREE THING

Tactics of the traditional shops to attract clients
it can work perfectly to attract visitors in your web.
You can have seen this method used in other webs, but
few ones use it with all his potential.

The tactics are to give something free, but we have to choose carefully
what we are going to give and like maximizing the value of every visitor
that makes use of this gift.

This point will give us perspective in the selection of what we give
free, as well as to obtain the maximum of every visitor. And it ends
with information about the use of free resources in Internet
to promote your web (and his free offering).

First, we must choose carefully what we give free.
The more unusual be, the more probable is that the Net users
take the time to visit your web. Also, not that to say has that
the higher is the value of the free object it will attract the more attention.

Nevertheless, value in the mind of the person who looks for the free thing,
it does not mean that it means any more money in your budget.

Some things, like salvapantallas, are distributed so commonly
free that the Net users hope that they should be free and
if they are not original they will not attract the most minimal thing. The same
we can say of certain free services, like postal
digitalises or information that can be found in other places
in the web.

To obtain the Net users attention with information or content
that could be distributed electronically is very profitable, but
difficult, due to the number of webs that offer similar things. It is
that's why that what you offer has to be useful and of quality for
your potential client.

This is what it spends for example in my web with my bulletin. The people
that happens for my web is interested in the ideas, information for
to promote his web, therefore I offer a free subscription
to a bulletin.

In one year nearly 5.000 persons have subscribed and only they have been
erased approximately 400, what indicates that the people find utility in
this tool that serves to me to be in contact with my
potential clients, they meet me and when they decide to enter
in the marketing in Internet and they decide to buy a book on
the topic, they are interested by mine and possibly they buy it.

It is also very effective to use a tangible item that you could send
by mail traditional, whenever you could minimize the cost of
mailing of every item (stamps).

Some of the things more commonly distributed free
there are mouse's carpets, T-shirts, and I even have seen in Tv (in
Spain) recently that a buy web sale of values
of bag a wireless mouse was giving after first you did
deal. The bad of these items is that they are relatively
expensive and they are not within reach of many budgets.

If the value of a client is the sufficiently high thing as for
to justify it, you can use an item of high cost (nevertheless
originality
it is important). Nevertheless, if you are not sure of if
things searchers free are in your potential clients or
the value of acquisition of a client is low, it is better that you support
the cost for item to the minimum.

In general lines, if there is something that you could distribute electronically,
allowing to the people to be able to unload it or see in your web and
sufficiently only one, this will be your best option.

Once you have selected what you are going to give free, the following step
it is to maximize the value of every visitor who comes to your web
looking for the free object. Often, a web, it will have a page
or form that treats only about the free object and it is already.
Nevertheless, you must insure yourself of that every visitor happens to him
maximum opportunity to learn on your company and to cheer him up to
to visit again as well as to add our web (on his page
principal) to his favorites.

The page where the free item is offered the logo, two must include
or three phrases that describe your web or company and the benefits that
be able to provide a client, a small group of linkage to
principal areas of your web (especially in that we are
more interested that I visited) and the form to be refilled.

This is because visitors can enter any subpage
and to gain access next to the page of the free item, without having
spent by your principal page.

The form must ask him for name, direction (if and only if you have that
to send to him something by mail), as he knew of our free item and that
this is what more he likes of our web.

In my case, the only thing for that I ask to obtain the free bulletin it is
to send an email in target to an autoanswering machine, where it will stay
storage. Weekly, I gather the emails that come and
I add the servant of lists (this at present is already not like that and
automatically in my lists servant the email is gathered).

A thing to stimulate to subscribe to my bulletin is that sending
the email in subscription target, they will receive in a few seconds one
interesting article. This is what is called “satisfacción immediate ”
and it does that the subscription desire increases: the system
the article sends immediately like answer “7 ways of
to develop the sales in your web ”.

Do not ask any more for information of the necessary one, but many people do not
it will give it, between other things because it does not meet you and to the people not
he likes giving his information as well as this way.

Another thing that can be done is to ask first for the essential thing,
for example the email, and once we have it, after the client
it presses the button to send the form, we take him to other
(technically
it is easy to help), where we say to him that a time should take
to give us his information.

If he wants, better, and if not, anyway we already have his email,
that was the most important fact.

Since I have said, it is important to ask him that is what more him
it liked our web, this provides a feedback to us or
comments that will help us to understand that it is what
more him the visitors like.

Once you have ready your free item and your section in your web,
you must promote it.

I remember when I had ready my bulletin, which me principal
marketing mission was to promote the bulletin, since only
with the visits that it had in my web it was not sufficient, for
so much what was making age write articles to send to
owners of other more established lists so that
they will publish and my signature was seen with the invitation to the subscription.

Another form of promotion was to take part in lists of discussion
and newsgroups related to my field.

Do not forget to sign in the searchers the sheet of the item
free,
many of them will index-link it and visitors will provide you
that gain access to your web for this “puerta ”.

__________________________________________________
Francisco Segura. The director.
http://www.internetmarketingtest.com
Manuals, seminars and campaigns of Marketing in Internet.

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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
We invite all those companies linked with in
Exterior commerce and Finance
to appear in www.Libre-comercio.com in form
Absolutely free.
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++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

Also you can consult the previous numbers of this one public -
ción from the 64 (5-Oct-2000) in:
http://www.ecircle.es/forum/marketing-eficaz

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
to we would allow to help more people to find useful
ideas and concepts seen here.

Click in "forwarding" or "forward" and send this copy to
some person (companion, friend, coworker, of
studies, teacher, etc.) that you think that he might be interested in
"USEFUL COUNCIL OF THE WEEK".
If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"

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You constructed your pages hoping to generate business
quickly?. It has happened time and does not your business start?.
Are not the visits that you receive translated in business?. Why?
What is failing? How is it that having a product
or interesting service do not you receive more asked?

With WebAnálisis 27 I do a deep analysis of his web from
the point of view of the marketing, of the sales in Internet.
It is a set of recommendations so that your web
turn in an "effective" associate where your visitors
occasional turn into clients.

All the information in:

http://www.internetmarketingtest.com/webanalisis-27.php"
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www.eMagister.com>>> It Finds all the courses of
market and it chooses between more than 400 courses of Marketing...
www.eMagister.com
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This bulletin comes to more than 11.000 persons interested
in the business, marketing etc in Internet.

Do you have a product or service to offer us?

he sends an email to mailto:editor@internetmarketingtest.com
and do to us to come your offer.
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet.
SUBSCRIPTIONS:
mailto:alta@MercadotecniaEnInternet.com?SUBJECT=ecu

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4. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic
of electronic commerce, marketing online etc. for his
publication in this one
bulletin to mailto:fs@internetmarketingtest.com

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that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
_______________________________________________
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5. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz
You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
mailto:marketing-eficaz-unsubscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz

If this bulletin has come to him for accident or you already
it erased previously excuse the inconveniences and send again one
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erasure.

Publisher and comments about this bulletin:
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Prohibited the partial or entire reproduction without
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All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón http://www.internetmarketingtest.com
2.000

##################################################



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"The
USEFUL COUNCIL
OF THE WEEK"
87 - 17-Abr-2.001 / Throw: 11.165 copies.
Publisher: Francisco Segura.
http://www.internetmarketingtest.com
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article: "IT MANAGES YOUR WEB FOR YOU"
+ "Seminar in Miami"
4. - Selection of products and services.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
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It is already not necessary that companies or individuals invertan
big sums of money for having your own web of
electronic commerce:

In (http://www.sanadu.com/tiendas) you we mount
a powerful virtual shop in less than 3 days, with domain
and proper mail.

Advantages:
personalización of shop (colors, typographies, buttons,
front...), several forms of payment (credit card, transf.
bank, against remb)., unlimited products, classification
and searcher of products, innovations, offers, subscriptions,
cart of the buy, mailing, orders management, clients,
banners, bank of images, proper pages of company...
The best thing of everything is that you will only need a simple navigator
to manage your shop from any part of the world!
What more can be asked him?

http://www.sanadu.com/tiendas

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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain)
where the Holy Week has already happened. As every year us
the people of the whole Spain visit looking for the beach and the good one
time. Turned to the normality with renewed illusion and desire
of working.

Today we have an article Oscar Montero who gives us tracks
to choose a service of web accommodation for ours
I negotiate online. Although the article is focused from
point of view of a company of web accommodation, I believe
that serves to all those that we treat with these empre -
sas, to know for what we have to wait and demand for
what we pay why they lodge our web.

We have a report of Alvaro Mendoza (one of the orga -
nizadores) on the seminar that one is
organizing in Miami on Business in Internet.

We have also a linkage to unload a manual
"Seven habits to direct your life", on the skills
of use of the time, which for his briefness and
efficacy is of big utility. Courteousness of the friends of
www.Directivos.net.

http://www.directivos.net/redir.php?c=44&url=www.directivos.net/public
/boletin06/7_habitos.zip


(if the linkage breaks, it copies and sticks in your navigator)

A greeting to todosy up to the next week.

Francisco Segura.
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FREE the book "The perfect thunderstorm" bilingual (English-Spanish).

Only for informing you!!!

Opening English in Spain: Do not you still speak English correctly?

Click here:

www.afiliacion.com/opening/index.php?promocion=cinta&usuario=ecircle11

(if the link breaks, copy it and give it
in your navigator)

It requests information and receives your gift.

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2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER, ETC.:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.

----------------------------------------------------------------------
----------
-
MADRID - On April 18,19,26 and 27, 2001
for the Master's degree in e-business
of the EOI (School of Industrial engineering).
More information in: http://www.eoi.es
----------------------------------------------------------------------
----------
-
MADRID - On April 20 and 21, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
----------------------------------------------------------------------
----------
-
VALLADOLID - Chamber of Commerce On May 3 and 4, 2001
Opened term of registration:
More information and inscriptions:
Bartolomé Zuzama. Tlf. - 983 370400
E-mail: formacion@cociva.es www.cociva.es
----------------------------------------------------------------------

Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"


Other courses and seminars:

In MIAMI of 30/4 to 2/5 the First Seminar is realized of
Internet business of the Fourth Generation - I4G-.
Conferences of important figures in the sector of
Internet in Español:Alvaro Mendoza, Marcelo Perazolo,
Mar Monsoriu....
All the information in
http://business-i4g.com/miami/Marketing-eficaz/
And if you go to PREINSCRIBIRTE, remember to use this CODE
OF INVITATION since you save yourself US$ 250 in the registration!!
The GUEST'S CODE that I give you is: ABS005-MEZ

All the signed ones to this bulletin benefit from this one
saving.
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Article: "IT MANAGES YOUR WEB FOR YOU"

Give to his clients the skill of administering its own place
web. Especially, grant to his users all the control
that it is possible to him.

When many users wake up and register or activate
his domains, one of two, or they will harass him with questions of
technical support, or they will end up by buying more products and
services. While they have more control on his web site,
minor will be the support that they will need, so much happier
they will be and you will have a better operation capacity.
Offering control panel for the users will not be cheap, but
in the end, it him will reverberate of an extraordinary form.

The hardware of control of the users, it will have to
to offer high services.
With only one mouse's click, his clients will have to be able
to administer all the special services that his
system provides, such like the statistics of the place,
buys cart, the administration of the mail, searches in
the places, protection of directories, invoicing, record and more

The business of e-business that want to be successful they will have
of incorporating to his services:

======================
PERMANENT ACCESSIBILITY
======================

Permanent availability to his users and remote from
any place. His clients have to be capable of gaining access
to his services always. More and more, his users
they tune in and work from different places, in
I work, at home, traveling. His services offer must have
in this typical account.
======================
ON-LINE.
======================

His services have to be connected to the network in real-time,
this way you will save time and his clients also.

======================
INTERACTIVE.
======================

Offer the possibility that his users interact and him
face on as improving the services, construct with
they his services.

======================
PERSONALIZED.
======================

With Internet technology now you can offer services
personalized to a big public without big costs.

======================
ACTUALIZABLE.
======================

Any company turns into a company with one
model similar to the companies of software. His clients they have
of being able to be updated to plans or top services. Many
of the companies of current services they will tend increasingly
to offer components of his service in the shape of software.


Oscar Montero Chiachio
http://www.digitalvalley.com
Professional Web accommodation
oscar@digitalvalley.com


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We invite all those companies linked with in
Exterior commerce and Finance
to appear in www.Libre-comercio.com in form
Absolutely free.
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SEMINAR IN MIAMI

Memorably presented by Álvaro Mendoza:


The ABS communicates that with the existing pre-subscriptions
to the date the available quota begins becoming exhausted already
for the Meeting of Miami (of April 30 to 2
of May).

I know that not all the pre-suscriptos complete then
inscription, but if they do it few ones will stay or no
available place.

================
My notice goes for
the following thing:
================

- Perhaps because I believe that it is FUNDAMENTAL that you know and
understand the laws of the game of the business of
"The fourth Generation" and that in the Seminar of Miami
you will obtain a strategic key that will play in proper you
I am of benefit and it will increase your profit opportunities
in the network?

If, it is VERY IMPORTANT, but IT DOES NOT DO the difference.

- Perhaps the fact of taking part in an intensive Workshop
with businessmen, consultants, professionals and investors
of more than 15 countries of the region it will give you the opportunity
of sealing alliances and agreements that possibly they mark
the difference in your business?

Believe to me that this is VERY VALUABLE, but neither it does
difference.

- Perhaps the fact that we could know each other in person
and to unite friendship will help so that in the future
let's deepen the opportunities level between both?

I would like nothing more than that. I have already taken part in
business with tens subscribers and taken contact
with several hundreds more in other instances.

To know each other with you (if we still do not know each other in person)
it will be formidable. But this DOES NOT DO THE DIFFERENCE!

- That you could unite relation of "the first hand" with
experts of the size of Marcelo Perazolo, Mar Monsoriu
Flower (Spain), Michel Ickx (Belgium) and even at level
of the lecturers with Omar Vigetti (Argentina),
Felipe Aldunate (use), Angel Córtes (Spain), or Roberto
Neuberger (Argentina), it will help you in your sphere of
future relations?

You the MOST MINIMAL DOUBT does not fit, but this DOES NOT DO EITHER
THE difference.

===================
What does then
the difference?
===================

The REAL DIFFERENCE is that you are going to change your FORM
of seeing the things, the ENERGY with which you face your
problems and your APTITUDE to find solutions
ingenious and of full benefit for your business!

Is this more valuable than everything added other?

IF and I want to explain it to you in two lines.

I have had the opportunity to take part of several Semi -
narios (local, regional and Interenacionales) and
I ALWAYS obtained the same results.

The knowledge that I acquired was magnificent,
the people that I met changed my life in many cases, I obtained
business for that he was not waiting... but the principal change
I always had in my own person and ALWAYS with effects
highly positive.

Not if you know or not it, I ignore so, and how it is
lived in your case, but what we must bear in mind
the fact is that finally WE ARE "WE the SAME S.A."

We are our "own company"!

If we feel GOOD, if WE are MOTIVATED, if us
we have AUTORESPETO and SELF-ESTEEM in fact they do not exist
obstacles that we could not face with SUCCESS.

All the previous points - and despite his extreme one
importance - they do not reach the value of the last one that you
I indicate.

All the knowledge, contacts and opportunities if not
we feel ourselves FULL and SAFE of us ourselves not
they serve for: NOT AT ALL!

I know perfectly that there is a cost in this process and that
to join between U$S 1.800 or U$S 2.000 to pay passages,
hotel, registration and expenses are a real effort (or
he condemns us then to 12 quotas of US$ 190 with ours
cards).

I know that the epochs do not help in this type of decisions,
but there is a GUARANTEE that I can give you - and cradle on me
proper experience-:

When one IS WELL desire US$ 2.000 and more (in fact
MUCH MORE).

When one IS NOT FULL OF POSITIVE ENERGIES,
opportunities seem shy and nonexistent (although
be at the head of the nostril).

To take the decision already raises the adrenaline level in
blood...

"...: in a few days I will be traveling to Miami to one
International seminar with the people more valuable of
Internet in the whole region!" - you will say from that one himself
moment -

The previous steps (to accommodate agendas, to extract
passages, to control the passport, to reserve the hotel) you
they will be giving idea of that is not a sleep, but it talks each other
of something true and that REALLY you are going to do it.

On Saturday, the 28th or Sunday, the 29th of April you will be rising
to: plane!, for some it will be the trip number hundred to
Miami - daily thing - for others: THE FIRST TIME! (
that returns it doubly exciting).

You will come, go to the hotel and will begin crossing with the people
that is present at the Meeting.

These are unvaluable moments... to know at random
to several of the participants, to converse in the bar of
hotel, to go away together to cover some of the corners
wonderful of Miami... the problems have stayed
behind, all the sensations concentrate in
experience of meetings and interactions.

On Monday, the 30th... we start!

What a lot of concepts that we are going to debate and incorporate!

The rhythm will be infernal, of Alvaro's experience
Mendoza you will go on to the vital blast of Mar Monsoriu Flor
(not in vain they say to him bagheera - panther - in the network), of
the Perazolo approaches to the magic of Michel Icxk that
not in vain he is considered to be a "guru" neither more nor less than in
the European Community.

The work in team, the concepts discussion with
the people of more than 15 countries, the groups during
lunch and the cuts of coffee, a whirlpool controlled,
exciting and wonderful!

Without you you realizing how, the night will have come and
we will go out to cover Miami to relax.

To all this, in the intense hours of sharing tables,
debates and coffees, already you habrás done an idea of with
whom are you interested in to speak, whom you want to meet... with
who will you unite relation in the future.

This night you will go to bed exhausted and satisfied.

On Tuesday you recapture the experience. Mixed with
principal exhibitors take control of several
lecturers of the first line.

That Omar Vigetti (TheLatinGate) with his extraordinary one
comprehension and experience of the processes of
planning of projects and search of
investors... that Angel Cortes (Noticias.com), other of
the "gurues" of the Internet Spaniard... that Felipe
Aldunate at the level of information that drinks to him
to be the co-founder of the international publication I-Biz
and his roll of journalist specializing in Internet for
Magazine America Economy... that Roberto Neuberger
(TiendasUrbanas) and his aptitude to understand
dynamics of the changes.

Another day that will spend in one concepts whirlpool,
revelations, assertions and doubts clarified (or what
it is still better, of built-in doubts, what returns it still
more valuable).

But this night there is an additional surprise...: all to
First Tuesday of Miami!

Although the ancient magic, when you could cross here
with the "stars" of the registered projects of
network (today perhaps a little "starred"), or the big ones
investors and the international consultants to
opportunities search has happened, the level of
"Silicon Beach" keeps on being present.

The whole community comes to take a few gulps and
to exchange innovations in First Tuesday... and: you
you will be present!

Have I asked you since you should take hundreds of cards?

It is possible that they finish some of them where less you
waiting!

Have I said to you that you should have a good pocket? (when
revise then some of the cards that you received NOT
YOU WILL BE ABLE TO BELIEVE with whom you have been without warning it).

Believe... only this night of magic to me he would pay everything
trip.

But this continues...

Wednesday begins the Workshop in strict sense and if
already well habrás reported with almost all - and you will be already
friend of a few all that - this will be the opportunity for
to conclude the meetings and the contacts of one more way
organized and deep.

First they will locate you in a random system so that
be able to meet the people with whom you were still not,
then they will assemble you for sectors or groups of affinity, more
late they will leave to you that you complete the meetings or changes
of information with that one that more you are interested in.

I have said to you that some companies will have proposed
special for you?

Did it finish everything?... NO, it is still lacking to think about the FUTURE, in
the NEXT STEP.

In a brief meeting they will stay constituídas
authorities of the Alliace for Business Success (ABS),
association of businessmen, professionals and consultants
of the whole region that is going to serve to you of "network
strategic" to generate permanent contacts to be divided
of now.

And if you propose for some of the charges?

The persons in charge of the national chapters and
regional they will be established there, the Advice
Advisory and the Presidency also.

To integrate to the ABS (Alliance for Business Success) IS
THE DAY AFTER this Meeting.

Did it already finish everything?

It depends... they will choose some for returning this night to his
hearths, others will remain one more day to close
agreements or to support the last meetings.

Those who are already expert in these topics and know of the value
of NOT LOSING opportunities, they will be useful - before going out
for Miami - a companies agenda arms itself or
contacts to visit in Miami this day.

Lucky some (to which the time and the money
allow it) they will be useful to do an escape to him
brief to New York, Las Vegas, Boston, Washington or
to remain to enjoy the magic of Miami.

And when you return?

Be already that you have returned on the same Wednesday night,
or that you have remained on Thursday for your visits and
meetings in Miami or that you have had a few brief days
of rest in some additional destination you will return to you
house, office or company and you will discover slightly strangely...

... you are: ANOTHER PERSON!

- And not only because now you can raise the phone (or
to send a mail and) and you will be communicating of equal to
equal with tens businessmen of more than 15 countries to
those that up to 3 or 4 days behind you not even knew...

- And not only because you bring a few new ideas
"under the sleeve" to move in a different way your
business...

- And not only because now the panorama of how moving in
the network with the approach of the "Fourth Generation of
Business", you had left clear and be able to be useful rather than
the rest the opportunities...

YOU WILL BE and YOU WILL FEEL DIFFERENT!

Habrás I dress - and lived - than out of four walls
of your office there is a GLOBAL, attractive, exciting world,
wonderful and THAT CAN BE YOURS.

They did not tell it to you, you did not read it in a magazine...:
YOU LIVED!

And this experience that now is INCORPORATED in proper you
experience is the one that will not allow you to be the same of
earlier!

- Why should you be content with LESS, if you know
(because it dresses it and you lived) that exists MORE?

- Why to accept the monotony, if you know (because
it dresses and you lived) that can face the topics with
adventurousness?

Believe me, it is you who will keep on being... but you will be different... And
BETTER.

DO NOT DEPRIVE YOU of the opportunity TO BE BETTER!

Do you lack information?

It consults in the place of the ABS in:
http://business-i4g.com/miami/Marketing-eficaz/

Guests' code:
ABS005-MEZ


But... do not think it very much.

If you do not want or cannot go, there is no problem... I suppose
that one day perhaps repeats this experience.

What I want to avoid is that WHEN YOU DECIDE TO LIVE
ONE OF THE MOST PLEASANT EXPERIENCES OF YOUR LIFE
discover...: that you do not have any more quota!

Believe to me that the level of frustration that you will feel will be
horrifying and personally it wants to be avoided to any
it presents itself with that I have dealing.


Finally...

He remembers that there is a BONUS of U$S 250 that was foreseen
for the coordinators and auspiciantes and that for ours
initiative they chose all for offering it to
participants to low the price of the passages cost or
hotel.

When you go now to preinscribirte you can use
code:

----> ABS005-MEZ

Do do it in order a good sum saves itself of
money).

I hope that you should forgive the extension of my message, but if
you go so far as to lose this meeting because "there is no place"
I would not excuse it to myself.

I wait for you in Miami!

END
-----=========**==========-----

¤ º ° `° º ¤ ø, ¸¸, ø ¤ º °` ° º ¤ ø, ¸¸, ø ¤ º ° `° º ¤ ø, ¸¸,


++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

Also you can consult the previous numbers of this one public -
ción from the 64 (5-Oct-2000) in:
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"

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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
You constructed your pages hoping to generate business
quickly?. It has happened time and does not your business start?.
Are not the visits that you receive translated in business?. Why?
What is failing? How is it that having a product
or interesting service do not you receive more asked?

With WebAnálisis 27 I do a deep analysis of his web from
the point of view of the marketing, of the sales in Internet.
It is a set of recommendations so that your web
turn in an "effective" associate where your visitors
occasional turn into clients.

All the information in:

http://www.internetmarketingtest.com/webanalisis-27.php"
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www.eMagister.com>>> It Finds all the courses of
market and it chooses between more than 400 courses of Marketing...
www.eMagister.com
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article 1: "The sin of the banner"
Article 2: "Position and Engines of Search;
Some basic concepts"
4. - Selection of products and services.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
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FREE the book "The perfect thunderstorm" bilingual (English-Spanish).

Only for informing you!!!

Opening English in Spain: Do not you still speak English correctly?

Click here:

www.afiliacion.com/opening/index.php?promocion=cinta&usuario=ecircle11

(if the link breaks, copy it and give it
in your navigator)

It requests information and receives your gift.
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain).

Today we have an article Oscar Vega on the banners. Someone
conclusions on this tool that keeps on being more
used in publicity in Internet: about 70 % of what
it wears out in publicity in Internet it is in banners campaigns.

We have also an interesting article on posiciona -
I lie in searchers of Marcelo Gil, from Edinburgh.
You already know that the searchers are one of the hardware
that more I recommend.

A greeting to all, happy Holy Week and up to the next week.

Francisco Segura.
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We invite all those companies linked with in
Exterior commerce and Finance
to appear in www.Libre-comercio.com in form
Absolutely free.
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2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER, ETC.:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.

----------------------------------------------------------------------
----------
-
MADRID - On April 18,19,26 and 27, 2001
for the Master's degree in e-business
of the EOI (School of Industrial engineering).
More information in: http://www.eoi.es
----------------------------------------------------------------------
----------
-
MADRID - On April 20 and 21, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
----------------------------------------------------------------------
----------
-
VALLADOLID - Chamber of Commerce On May 3 and 4, 2001
Opened term of registration:
More information and inscriptions:
Bartolomé Zuzama. Tlf. - 983 370400
E-mail: formacion@cociva.es www.cociva.es
----------------------------------------------------------------------

Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"


Other courses and seminars:

In MIAMI of 30/4 to 2/5 the First Seminar is realized of
Internet business of the Fourth Generation - I4G-.
Conferences of important figures in the sector of
Internet in Español:Alvaro Mendoza, Marcelo Perazolo,
Mar Monsoriu....
All the information in
http://business-i4g.com/miami/Marketing-eficaz/
And if you go to PREINSCRIBIRTE, remember to use this CODE
OF INVITATION since you save yourself US$ 250 in the registration!!
The GUEST'S CODE that I give you is: ABS005-MEZ

All the signed ones to this bulletin benefit from this one
saving.
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
Article 1: The sin of the banner

Pobrecillo sent to the hell for being measurable!
It is curious, of a time to this part a multitude of "gurus"
they seem to have discovered that the effectiveness of the banners
expressed on the pages of our webs it diminishes alarmantemente.
With rabid emulation they all strain in substitutes find
that occupy the place of the defenestrado banner.
As if it him was not going to the following advertizing element to
to happen the same!
Certainly I have not just understood this surprise and alarm
about the "low effectiveness" of the banner.
Low in comparison to what?.
It is clear that the beginning count with a factor surprise
that in this case played in favor of the effectiveness, but little to
little has turned into something habitual.

Perhaps be that we have not realized of that....
· The announcements of the TV us the "zapeamos" always
that we can (if they leave the control to us).
· The billboards have an effectiveness time
major between the first three and seven days, then to happen to
to increase the list of urban furniture of our city.
· The radio wedges happen to us unnoticed between
the news and the musical successes of the moment.
· We spend immense double advertizing pages in
the newspapers, without realizing so at least the advertiser that
it realizes it (and much less of the message that throws us).

And then we are surprised because the Net user "filters"
banners on having scanned the pages along which it sails?

Poor brain if it was not doing it!

Considering the enormous quantity of impacts advertizing that ours
brain receives every day, it is a survival law the one that does it.

Where is the sin of the banner then?

The reason rests on that his direct effectiveness is measurable.

WITH ENTIRE ACCURACY!

Is it possible in other means?
With this accuracy not.
Unless you should put a recortable in a written way, and wait
that to which they bring them to be able to count them.

Let's make clear that this reflection centers on the results of
direct effectiveness.
Another topic, it is that of the creation of mark (branding) that it realizes
any campaign would publicize independently of the way
in that it develops.
Lately (March, 2001) - the specific thing if they read this one
article in some months or years - one hears saying that
publicity in Internet will take ways where it will offer him to itself to
every type of client what him can be useful.

And I remain surprised!

I remember that everlasting my mailbox was repletito of publicity
(a lot of of her of sale of housings), I was never interested in
the most minimal thing. Never up to one day in which I had the need
of buying one and it served to me the information of one of these leaflets.

Has anything similar ever happened to him?

It is true that for certain profiles it is possible to know who can
to be interested in certain products.
But to remain there can be dangerous.
Or: perhaps his buyer's profile was and will it always be the same one?
To be surrounded with publicity is one of the prices that we owe
to pay for living in a society moved by the consumerism.

Returning to the topic of the effectiveness of the banner....

That would look like to him an effectiveness of 10 % or TOP.!
No, calm, I have not drunk, know what I say.

How many marketing books online can sell with one
banner - we are going to suppose of excellent quality - in a web
of big traffic, specializing in video games.?

Probably none: truth?.

Nevertheless if the same banner, we insert it in the web of
a businessmen's association, the result will be completely
different.

We must make use of the potential of the specialization that
it propitiates the Internet globalization.!

Another vital aspect to obtain a good effectiveness,
it comes from a good exposition in the design of the banner.

Two must be the basic characteristics that it must fulfill
a good banner:
1. It must attract attention
2. It must cause curiosity

Now it already only reduces to us to close the circle that it improves
system by means of the pursuit of the results.

Statistics and laying of banners in the suitable webs,
there are two of the functions that we can realize with
tool http://www.publiserver.com.

With her it will be able to realize its own advertizing campaigns,
selling and/or exchanging publicity only with those
places that more he could be interested in.

And remember that the banner, is neither the beginning nor the end of
his work in the promotion online.
It is one more element, which if one can use will bring him
excellent results in his promotional campaign.

Oscar Vega
"Project coordinator"
mailto:oscarvp@directivos.net
http://www.directivos.net
http://www.subastame.com
http://www.digisoft.org
[+34 965921310]
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
Seminars and courses attend them with Francisco Segura.
If you are interested in organizing a seminar in his city or
a course for your company, he visits:
http://www.internetmarketingtest.com/seminarios.php"
Subscriptions, information and programmes.
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
Article 2: Position and Engines of Search;
Some basic concepts

" We include his web page in hundreds of Engines of Search
and Directorios in the whole world" is a phrase that we prune
to see often in hundreds of pages of companies
that offer services of Promotion and Position
in Internet.


In this article we are going to touch some basic concepts
of as the Engines of Search evaluate the web pages
and that type of companies is employed at this well-known little
aspect of the promotion online.

The Engines of Search examine the pages that they
submiten (they discharge) by means of well-known programs like
you scratch (spiders), that identify the directions of
web pages (Url's), gathering information of the code of
programming in that the page is written. This they
he allows to calculate the relevancy of this one, when a user
he looks for information with a certain phrase.

There are different elements that the Searchers identify
in the code of the page like Metatags, links or heads
of text, analyzing every element and using calculations
mathematicians to determine the content of the page.

Directories and Searchers provide information about you
I negotiate to a potential hearing in the whole world, one
hearing that interests positively in what
you can offer him, since he has chosen specially
to look for information about the product or service that you sell.
A made sleep reality for any department
TV/radio commercial.

The last survey of Real Yams of April, 2000 shows
that 75 % of the Net users uses the Engines of Search
as fundamental tool at the time of sailing in
Internet and the majority does not look any more than two ó at three pages
of results. To appear, therefore, in the first places
of the searches it can mean the difference between the success
and the defeat of a business in Internet, because if your business
your competition does not appear in the searches surely that
it will do it.

They are hundred, but thousands the Searchers and Directories that
they exist in Internet, but 98 % of the users uses
following: Yahoo, Urges, Lycos, Hotbot, Snap, AOL, MSN,
Looksmart, Netscape, Google, Altavista, GOTO and his
different regional versions.

To center our promotion efforts on these Searchers,
it must be the principal priority in our Promotion strategy
online. Other Searchers can be important depending
of our objective public or geographical place.

Thousands are the pages that compete for being in the first ones
positions, without a suitable promotion strategy,
re-designing our page and adapting it to the parameters
and algorithms that the Searchers take more in consideration;
it is very difficult but impossible to manage to be in the first ones
places simply submitiendo our pages to
Searchers.

The art of obtaining and of supporting the first positions
constantly it is wrapped in a mystery aura. Someone
companies try to extract profit of the ignorance and
the anxiety of business owners in Internet. Others
they act in an ethical way, having the interests of his
client as maximum priority. It is difficult to distinguish many
which times are the real professionals.

The majority of companies that at present they offer
Position services are using imported software
of the United States and that are available in the Network.
Some of these bundles are very useful hardware if
you want posicionar a page for yourself, yes you have time
for it …

Web Position Gold, probably he is more an acquaintance of
all (there exists a version of test that can unburden itself
in www.webposition.com). It is a very popular software between
webmasters. Basically it generates automatically different
types of special pages (doorway pages), thought for
to work well with the programs chandelier of the Searchers.
The problem is that it generates pages much looked like some to
others, making your efforts difficult at the time of creating an image
corporate or of mark. There are pages esthetically not much
attractive and generally bored for the visitor
Different Searchers as Google ó Northern Lights is
beginning penalizing this type of applications.

Companies that use these programs generally offer
"Top 10" guaranteed positions and a refund of your money
if they do not obtain it. Only an advice, to read the small letter of
the contracts (the first positions with your Url as word of
search is relatively easy to manage).

Another aspect to bear in mind, is an expert it goes to
to charge from you for optimizing your page and how long is going to dedicate him.
All these companies are in the Network to do money, if
only they dedicate a pair of hours to analyze and to optimize your site. For
very cheap that are his tariffs in a type of service that
it can cost very expensively.

Other companies of Position, they investigate the rules of
the Searchers for themselves, experimenting and analyzing
constantly the possible changes in the results
offered by the Searchers.
This type of companies is capable of using all his
knowledge at the time of optimizing a site and obtaining one
fan of the first positions based on excellent searches
for your business.

To optimize a web page needs often to modify
code of the Page, doing that certain words appear
in more prominent places for the Searchers, but without
to do changes that could affect what the visitor sees. East is
a process that needs time and that will be seen of course
reflected in the final invoice.

Generally, we will not see this business type announced in
the Network, because they have more work than they can do really,
recommended by clients and specializing magazines. These
companies do not guarantee positions, because they know that
Searchers change parameters and criteria constantly,
they are not cheap, because the client is paying to a group of
professional experts for a considerable quantity works of
time in one site, to obtain what really the client
he pays for managing; a visitors' considerable increase and for
so much of sales.

Expert in Position they try to understand the Market that
the client wants to reach, and they work together with him to manage
target to obtain an important market share for his
client. There are companies that really promote a business
in Internet, and they are those that in the long run, the best results offer
for the money that is invested in his services.

Another option, of course it is to try to promote our place
for ourselves. There are many pages that offer advices
of how improving positions in Searchers:

In English language

www.searchenginesforum.com; Forum where the professionals
they discuss changes and Promotion strategies in Searchers and
Directories

www.searchenginewatch.com: General information on
Searchers and Directories, an outstanding figure in the genre

www.bruceclay.com: Tricks and councils of optimization with one
of the best specialists in Position.

In Spanish

www.abcdatos.com: Utilities, programs and tutors in Castilian

www.fenicios.com: Tricks of Marketing and Promotion

Marcelo Gil
Marcelo@bigmouthmedia.net

Bigmouthmedia
Web Your voice on the
The UK leaders in search engine promotion
Find out resides at www.bigmouthmedia.net
www.getfound.co.uk

++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

Also you can consult the previous numbers of this one public -
ción from the 64 (5-Oct-2000) in:
http://www.ecircle.es/forum/marketing-eficaz

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
to we would allow to help more people to find useful
ideas and concepts seen here.

Click in "forwarding" or "forward" and send this copy to
some person (companion, friend, coworker, of
studies, teacher, etc.) that you think that he might be interested in
"USEFUL COUNCIL OF THE WEEK".
If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
www.eMagister.com>>> It Finds all the courses of
market and it chooses between more than 400 courses of Marketing...
www.eMagister.com
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
Proper domain + virtual servant 50 Mb, mail, commerce
electronic across the footbridge of payment of Banesto, cgi
car buys and much more from 2000 pts / month. InterWin,
leading corporation in accommodation and Internet services.
http://www.dominios10.com
_______________________________________________
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»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»
"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet.
SUBSCRIPTIONS:
mailto:alta@MercadotecniaEnInternet.com?SUBJECT=ecu

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4. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic
of electronic commerce, marketing online etc. for his
publication in this one
bulletin to mailto:fs@internetmarketingtest.com

We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
_______________________________________________
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5. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
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You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling 5 years with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
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