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"The USEFUL COUNCIL OF THE WEEK"
76 - 25-Ene-2.001 / Throw: 9.066 copies.
Publisher: Francisco Segura. http://www.internetmarketingtest.com 
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Self-Marketing:
Effective marketing for Internet"
3. - Article: "THE CREDIBILITY IS THE KEY FOR
TO OBTAIN SALES IN THE NETWORK." + I Summarize of
newsletter Doctor Ebiz, of Dr. Ralph Wilson.
4. - Selection of products and services.
5. - You offer and demand of Work.
6. - Collaborations Mailing for this bulletin.
7. - Information of subscription and contact.
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Seminars and courses attend them with Francisco Segura.
If you are interested in organizing a seminar in his city or
a course for your company, he visits:
http://www.internetmarketingtest.com/seminarios.php"
Subscriptions, information and programmes.
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain).

Today we have an article of Abel Chica de Masterdisseny,
on a concept that often is not born in mind
on having developed a web and that is crucial at the time of that that one
web is effective selling: the credibility.

As Abel's article is short, I put a consultation to you
answered in an American bulletin that I receive and that I am
seemed interesting to reproduce. The bulletin is a Doctor Ebiz
of Dr. Ralph Wilson.

It treats of porqué the visitors retire or do not come to
our web and of how avoiding it.

I hope that both pieces should result to you from interest.

A greeting to all and up to the next week.

Francisco Segura.
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Sales manual: It increases your visits (and SALES)
200 % in two months for less than 6.000 pts. (28$):

http://www.ulises.net/track.asp?id=326482&camp=16
(in 2 minutes!!! in your mailbox of email)
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2. - CALENDAR OF NEXT SEMINARS, COURSES,
YOU CONFER, ETC.:
Next editions of the seminar ""Self-Marketing:
Effective marketing for Internet" dictated by me.
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BARCELONA (Room to specify) 8-9 February (2 evenings) 8 hrs.
Open inscriptions.
He organizes EXCELLENCE MAGIC POINT.
I boast:30.000pts + VAT
Contacto:Santi Rivelles. director@e-magicpoint.com
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ALICANTE - On February 19, 2001
Business school Fundesem.
MACE: Master's degree in Electronic commerce
Module: Banners and programs of affiliates.
More information in: www.fundesem.es
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ANDORRA-19 February, 2001.
Opened term of registration:
He organizes EXCELLENCE MAGIC POINT.
I boast:32.000pts
Contacto:Santi Rivelles director@e-magicpoint.com
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MADRID - On March 2 and 3, 2001
for the Master's degree in Marketing and Commercial management
of ESEM (Higher institute of learning of studies of Marketing).
More information in: http://www.esem.edu/
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SANTIAGO OF CHILE - On March 23 and 24, 2001
for the MBA in Business address.
Euromanagement - ESEM Chile.
More information in: http://www.idemaster.com/
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TIJUANA (Mexico) - On March 30 and 31, 2001 (16 hours)
Open inscriptions.
He organizes: IQ Training
Square reservation: Carlos Alarcón [cit@telnor.net]
Tfno: (6) 682 32 52
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Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"

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Article: THE CREDIBILITY IS THE KEY FOR
TO OBTAIN SALES IN THE NETWORK

For Abel Chica
Marketing manager and Communication of
http://www.masterdisseny.com
Responsible for Contents for the Magazine of
e-business http://www.master-net.net
- you can subscribe Free to his marketing Course
On-line writing to: suscripcion@masterdisseny.com -
* * * * *
To establish Credibility means to convince the clients
of that your company is worth of confidence and very professional.
The Credibility plays a very important role in the success
of a company because she has a powerful influence
on the decisions of buy.

In Internet, the Credibility is especially important
because many people are still afraid of buying to
ravés of the Network, they do not know who they entrust his information and
his money. The quality of your products and services not
it imports if the potential clients do not trust in your company.
Fortunately, to obtain credibility does not have because
to be expensive and is inside the possibilities of the children
business. Instead of money, what is needed to manage
credibility, it is to take care of the planning and of all
small details.

It develops a position strategy for your business.
This should be a document where your plan was described
of business, your sector of business and the niche of market that
you want to cover. A report of effective position will do
that your business connects with your target market, showing
because your business is only, communicating the values
personnels that they guide to your company and promising turned out
tangible and valuable.

How to do that your business serves to the clients of a way
exceptional? Doing to them to come the message of which your business
he worries for the satisfaction of the client, that your company
he lives for and for the client.

The realized studies reveal that the potential clients
27 times must see your announcement before this one is effective.
That's why you must increase the impact of your campaign of
marketing making use of all the opportunities and of all
hardware to your scope to make the same message come
of your company of diverse forms. Always support the same one
corporate image, already be in the press releases, in
announcements, in the patronage, etc...

It always uses the same logo, the same colors, and the same ones
sources that represent your company. Even these details
that seem insignificant can have a significant impact.
A very important point, to bear in mind also, is of
to be professionals, and not only it to be but also it to seem.
Any fan's indication will indicate to your hearing that
other aspects of your business might be slightly professional,
although it is not like that.

If you want to be taken seriously and to inspire the confidence of
your business, it examines your image from the point of view of
client. He analyzes your web site. It is the design of your web easily
understandable? You give the necessary information so that
does the client decide to buy? Do you have answers to his questions?...
As soon as the mission of your company was communicated, explaining your
services, facilitating contact information and supporting one
effective service of attention to the client, in addition to supporting one
corporate image, we have to take care of the smallest details
that are those who can do notch in the credibility grade
that we have obtained.

Bear in mind that the importance is not only in what
we communicate to nuestos publics, but in
AS WE COMMUNICATE IT.

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Doctor Ebiz
Helping Small Business Succeed Online.

Huída, due to broken links...

IT CONSULTS: I have read a study that he says that pages of
slow discharge and broken links (that do not go nowhere)
there are the most common reasons of that a visitor leaves
your web. Since a small-scale enterprise can minimize this one
problem? Hyder Ali, Great Health Nutrition Centres,
Houston, Texas.

ANSWER:
Jacob Nielsen, world authority in "usabilidad" of a web and
author of Designing Web Usability, establishes 10 seconds like
the key time for the users to support his attention
n a task, that is to say, if you go beyond this doing to them
to hope that it should unload your web, you begin losing visitors.
To discharge on 34k (included all the graphs and
code HTML) a typical MODEM of 56k takes 10 seconds:
if you go beyond this, you begin losing visitors.

He insists in that your designers, developers, and artists
graphs restrict his webs to a few reasonable sizes.
The web designers etc tend to have connections
rapid, digitalises, ADSL etc, then they do not realize
since of slow really they lower his works in the majority
of users. In Autumn of 2000, Statistical Research, Inc.
he published a study in which 89 % of all the hearths
in USA they use basic telephone access, compared with
only 11 % that uses MODEM Cable or digital lines.

The biggest persons in charge are the size graphs
big. A careful work with your graphs program
it will help to minimize the size of the files while
it supports a minimal quality in graph. A tool
online for this he would be GIF WIZARD. http://www.gifwizard.com/

A suitable strategy is to support your page of
brought in as light as possible, while we are introducing
the necessary graphs on successive pages, once
visitor is already inside. The use of the same graphs in
successive pages in your web it is "free" since the second one
time that a graph is seen, the navigator of your visitor
it recovers from his cache memory instead of loading it of
new from the web that is visited. I do not occur rarely
to use a banner on my page of entry [N. Of the E.: And if
it is used, it is necessary to try that it is a well light banner:
8 or 9 k maximum], since it increases the discharge time.

You can calculate the entire discharge time adding up
file HTML and all the graphs that it contains. He tries
that has 34 k or less. The majority of webs TV/radio commercials
that I have verified have a size below 50k.

You can verify the size of a web as well as
broken links using free testators like
NetMechanic.com http://www.netmechanic.com/ or
Web site Garage. http://websitegarage.netscape.com/

Dr. Ralph F. Wilson, Publisher, Doctor Ebiz
http://www.wilsonweb.com
Internet Wilson Services, P.O. Box 308, Rocklin, CA 95677, USA
Electronic commerce and Web Marketing Consulting and Publishing

++++++++++++++++++++++++++++++++++++++++++++
Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
to we would allow to help more people to find useful
ideas and concepts seen here.

Click in "forwarding" or "forward" and send this copy to
some person (companion, friend, coworker, of
studies, teacher, etc.) that you think that he might be interested in
"USEFUL COUNCIL OF THE WEEK".
If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"
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Do you need a web that it sells?
http://www.internetmarketingtest.com/design.html

Web design and plans of promotion.
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ATTENTIVE, MANAGING AND ENTERPRISING!
The free subscription is already opened in
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Do to spend this opportunity, it enters in
http://www.directivos.net
If you are in this list, you are interested in insurance
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It receives formation and practical information
http://www.directivos.net
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for your web.

Date of high with us and it begins operating with your clients
in only half an hour. He visits now www.digitalvalley.com

It proves our demo in www.digitalvalley.com/demos.html
and it obtains 10 free reports "7 Secrets of Success
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Proper domain + virtual servant 50 Mb, mail, commerce
electronic across the footbridge of payment of Banesto, cgi
car buys and much more from 2000 pts / month. InterWin,
leading corporation in accommodation and Internet services.
http://www.dominios10.com
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet.
SUBSCRIPTIONS:
mailto:alta@MercadotecniaEnInternet.com?SUBJECT=ecu
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4. - You offer and demand of Work:

I remind to you that you can send your offers and demands of
I use related to Internet marketing, electronic commerce etc.
Send please announcements that have to do with this topic.
mailto:empleo@internetmarketingtest.com

++++ DEMANDS

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5. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic
of electronic commerce, marketing online etc. for his
publication in this one
bulletin to mailto:fs@internetmarketingtest.com

We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
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6. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz
You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
mailto:marketing-eficaz-unsubscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz

If this bulletin has come to him for accident or you already
it erased previously excuse the inconveniences and send again one
email to the previous direction to stay definitely
erasure.

Publisher and comments about this bulletin:
mailto:fs@internetmarketingtest.com

Prohibited the partial or entire reproduction without
assent previous in writing to the Publisher.
All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón http://www.internetmarketingtest.com
2.000

##################################################


Free weekly bulletin:
Sign up to our bulletin: "The useful council of the week", and you will receive weekly in your mailbox ideas, strategies, advices... that will make you be on the day of the most effective skills of promotion (and sales) in Internet. Suscíbete now and you will receive in a few seconds the article: "7 ways of developing the sales in your web".
 
:
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Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!

"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling 5 years with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González
http://www.penaflor.com.sv/

Bienesraices (Peñaflor S.A. of C.V)"


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