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Send to me an email with your comments, suggestions: francisco (25 pound) effective marketing (point) com

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"The USEFUL COUNCIL OF THE WEEK"
70 - 26-Nov-2.000 / Throw: 6.430 copies.
Publisher: Francisco Segura. http://www.internetmarketingtest.com 
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Like selling in Internet"
3. - Article:" The page of double entry"
4. - Selection of products and services.
5. - You offer and demand of Work.
6. - Collaborations Mailing for this bulletin.
7. - Information of subscription and contact.
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Seminars and courses attend them with Francisco Segura.
If you are interested in organizing a seminar in his city or
a course for his company, he visits:
http://www.internetmarketingtest.com/seminarios.php"
Subscriptions, information and programmes.
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Tijuana!! where me
I find sharing with the Mexican friends.

Today we have an interesting article as always of
Alain Jordá: the page of double entry. Do not get lost it.

To communicate to you on the other hand that we have already thrown the web
www.directivos.net
What are the purposes of Directivos.net?

To create a Community and to make use of the "force of the group".
To realize a selection of quality linkage that they save
time in the information searches.
To help to the multidisciplinary formation.
To create a marketing laboratory where to obtain turned out
so that you could apply them to your own projects.

There is a forum on marketing in Internet moderated by one
series of marketeros online of Hispanic speech: Alain Jordá,
Alvaro Mendoza, Iván Maldonado... and myself. There you will be able
to do your consultations and we can learn all of all.

VIRUS: They have communicated to me that there is a virus that
it transmits in an email with the title "A VIRTUAL CARD
FOR YOU", so that if some email comes to you with that one
title, you erase it straight.

A greeting and up to the next week.

Francisco Segura.
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FREE PROFESSIONAL WEB ACCOMMODATION

Lodge his web site FREE therefore it remains
of the year 2000 in one of our MINI servants.
There are no activation costs. Valid promotion up to
on November 30, 2000.
Indispensable to have a promotion coupon in the moment
of doing the order. Request his coupon or major reports
in mailto:promo@mercadeoglobal.com
http://MercadeoGlobal.com/hospedaje/
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2. - CALENDAR OF NEXT SEMINARS:
Next editions of the seminar "Like selling in Internet"
dictated by me. In all of them the 7 first ones in registering
they have the free sales manual.

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TIJUANA (Mexico) - On November 24 and 25 (16 hours)
He organizes: IQ Training
Square reservation: Carlos Alarcón [cit@telnor.net]
Tfno: (6) 682 32 52
More information:
http://www.ci-training.com/seminario1967.html
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THE PEACE (Bolivia) On November 30, 2000 (8 hours)
Open inscriptions
Price:
Student 80 $US
Professionals 100 $US.
It includes: Material of Office, Certificate and Meal
Contacts: jotanet@unete.com
Telf.: 591 - 2 - 411816
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HOLY CROSS (Bolivia) - December 1 - 8 hours.
Open inscriptions
Price:
Student 80 $US
Professionals 100 $US.
It includes: Material of Office, Certificate and Meal
Contacts: jotanet@unete.com
Telf.: 591 - 2 - 411816
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VALENCIA (Spain) - 4 and 5 of Diciembre:2 in the evenings 8 hours.
Hotel Meliá Rey Don Jaime. Registration:
http://www.internetmarketingtest.com/matric.html
or in the Phone: 902 151 802.
Precio:25.000 pts + VAT
It includes papers, diploma and coffee-break.
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ALICANTE (Spain) - 11 and 12 of Diciembre:2 in the evenings 8 hours.
Hotel Meliá. Registration:
http://www.internetmarketingtest.com/matric.html
or in the Phone: 902 151 802.
Precio:25.000 pts + VAT
It includes papers, diploma and coffee-break.
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Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"

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Article THE PAGE OF DOUBLE BROUGHT IN Alain Jorda

INTRODUCTION

Nearly that you move in Internet in the marketing places and
I trade, you will see that the aspects of promotion and publicity of
webs are treated by them profusely everywhere. Nevertheless,
other steps of the sale talk each other much less like
there are the reception of the visitors that we receive, the establishment
of a stable relation with each of them, the construction
of our credibility or the clients' fidelización. And, nevertheless,
these aspects are, almenos, so important as the promotion,
so, if it trumps the only one of these steps, we do not come to the final target:
the sale.

Really, it does not serve of anything to invest in promotion to attract to
many Net users to our pages if, in the moment in
that approach, spend brief moments looking down over the front of
our web site and, seguidamente, they go away towards other places.

How do we receive them? How do we retain them? how do we manage
that remain the sufficient time to know our offer and
to allow us inicar with them a relation with continuity tints?

To these questions it is to that I try to give you answers along
of this report.


WHAT TARGETS MUST OUR WEB SITE HAVE?

Before seeing how we construct it, let's try to define which are
the targets to be covered for our web site.

1) To "hook" the contacts that approach to
to visit for the first time

2) To achieve that they transfer his direction to us of
mail and along with the authorization for
to order them information periodically

3) To be of interest permanently also to
"relay" visitors

These must be the priority targets of our web site. If
we reach them, we have already the base for the continuation
of the process of the sale. We will be able then to establish relations
perms with our clients, to gain us his confidence, to generate
sales and repetitive sales.


HOW DO WE REACH THESE TARGETS?

To reach these targets, it will be fundamental that our page
of front fulfill a series of requisites. From it they will stem
consequences also for the structure of the set of ours
web site that we will describe later.

But let's see now, what is going to need our front for
to fulfill the targets that we entrust him. And the first one of those
requisites that we cannot take from ourselves of the head in no
moment is:


TO DESIGN THE FRONT THINKING ABOUT THE CLIENT

Yes. what would he like to find our client? How do we can
to facilitate the life to him? How can we serve to him better? The web site not
it is neither for we nor for our company not for ours
manager. The web site is for our clients. Then,
let's think about them when we create it.

And the best thing is to think about what we do each of us to
to enter a web site that we visit for the first time. What I do
it is to fly over with the sight the set of the page in the hunting for that one
word or this detail that receives my attention. Certainly, in
the first glance I usually devote myself not to read big talks. Me
interest has to be received of some another form, of a form
rapid, to the flight.


ESSENTIAL CONTENTS OF THE FRONT

In my opinion, the visitor must find in the front
following elements:

1) It must be able to identify what is what the web site provides to
his visitors. Namely "why does this web site serve him to him".

2) The new visitors must find "to the flight" these hooks
that will make them decide to penetrate into the place.

3) There must exist also a rapid and direct form of access to
different sections for the habitual visitor who already knows what
he is going to look.

4) We must arrange of someone (or several) way of obtaining
direction of mail and of every visitor who enters. For it,
ideal tool is a periodic bulletin. We offer them
free subscription. To order it to him, obviously, we need
his direction. Other options are the supply of a report
I limit, refilling a survey, in exchange for which,
they will take part in a drawing or will receive a certain service
for 3 months (of step, we make them know the service and, if
they like, they will subscribe already after three months)

5) Finally, the information quantity must be the joust. Not small,
not great. Not so small that I turned out to be insubstantial - the clients not
they will do the effort to enter another page without knowing what they go to
to find-. Not so much that the page turns out to be overloaded with
multiple fine print texts. This information surcharge
it takes as a principal effect masking the information
important, that one that is capable of receiving the attention of the client.


WELL, BUT BE ALREADY ENOUGH OF GENERALITIES! LET'S GET DOWN TO BUSINESS!

What it continues is a proposal for the design of any page
of front. A guide who will allow you to design pages
completely personalized for every case but, simultaneously,
to make sure that they expire with the requisites demanded for a good one
marketing.

This proposal goes out of the process of reflection that I have carried out
for the creation of my own web page. I have tried
later of applying it to different types of companies and
sectors and it me has seemed perfectly applicable to all of them.
I think, therefore, that it is a proposal of enough application
general and that can be useful in most of cases. Let's happen to
to see it.


A BULGING DOOR OF DOUBLE

The front page, since we have commented, must be useful to
new and relay visitors. It must receive the first ones. To
the second ones, to take them as quickly as possible to the section to
the one that they direct for themselves. Let's put, then, two different ways of going out of
she to penetrate in the web site for two different routes.


THE ENTRY OF THE REPEATERS......

One of them, dedicated to the repeaters, is classic. It consists in
to place a menu of sections and subsections, probably in
a side street, so that each one punctures the section that he is interested in
to gain access to her straight. Very well. Clear and simple.


..... AND THAT OF THE NEW CONTACTS

Another way of entering towards the place from the front must be
thought for the neophytes. How to receive his attention and to manage
what do they bring in? The answer is "putting a mirror that he returns them
your own image". That is! If the visitor turns out to be painted the portrait in
page will think: "that one is it is me who! here they speak about me and of what I
I look. This is the place for that I was looking".

Do you want an example? Let's imagine a virtual cycling shop.
We might identify several types of potential clients:
professional, the fan and the cicloturista, who only wants one
mountain bicycle to go out occasionally with his friends.

What I propose is to present an explicit call to each one
of them in our front. For the third client we would set, for
example: "Do you like the touring by bicycle? Click here and happen to ours
ciclomundo (or "it finds everything what you need" or
"We have a few pages that you will love") ". I believe that
hardly, a visitor who answers to this profile will stop entering.


STRUCTURE OF THE WEB SITE

Well, already we have our front with the double exit route.
Also we have all the contents pages
(articles, catalog, page of orders, linkage, forums, etc.) Well,
but, as a result of the front that we have created, us
something is missing. We must create a new pages level.


THE PAGES OF ORIENTATION

In effect, returning to our example, once the clicloturista
it has touched the button for that we were asking him must enter a page
entirely dedicated to him, to the cicloturistas.

On this page we must present all the options, products to him
and services that it is going to find for him next. For example,
a place as that one should offer the bicycles catalog and
accessories, but also routes information cicloturistas, a forum
of contacts for exchange of secondhand materials, a board of
announcements for the organization of joint excursions, etc.

Therefore, on this page, which I call of orientation, it talks each other of
to tell to our new visitor cicloturista all the sections
that he has in our place and what does each of them offer him.
From this page, our cicloturista will be able to gain access straight
to each of the sections that we offer him.

When the same cicloturista returns to visit us, probably
he will gain access already straight to the section for that he looks from the menu
of the front. Certainly, now he is already a repetitive visitor.


LET'S SUMMARIZE

So far my proposal. To conclude, I am going to sum up
exposition. It is a question of having a web site with pages of
three levels:

1) The front, which will contain a sections menu for
habitual visitors and also a claim for every type of
objective client who will allow to receive each and everyone of
new visitors who approach our pages.

2) A few orientation pages, each of them dedicated to one
of the client's profiles type that we are interested in. In her, that one
type
of client it will find a handlebar of everything what the web site offers
for him.

3) The contents pages.


CONCLUSION

I think that the application of this model can serve to you, not only
to improve substantially the results of your web site,
but it will have the effect of changing the form that you had of
to conceive it. The alone fact of trying to apply this model, you
he will have to think about the types of clients that you have, or want
to have, in the contents that you can offer each of them and,
finally, it will help you to restate from one more optics
adapted to the Internet way, all your presence in the network.

I wait for your comments and suggestions.

*********************************************************************
Alain Jorda <ajorda@ajcomercio.com>, Consultant in Strategies
of Business in Internet, Author of the Seminar: "How to Create and to Develop
YOU Strategy of Success in Internet?"
Publisher of the free bulletin "Commerce in the Network"
<alta@ajcomercio.com>.
Qualified in Headquarter for EADA (Barcelona) and
Top engineer of Telecommunication for the UPC (Barcelona).
*********************************************************************

Other articles published previously are in
our section "Interesting Articles":
http://www.internetmarketingtest.com/arin.php". Consult them.

If you enjoy the "USEFUL COUNCIL OF THE WEEK" and
you find usefully, it is very important that you collaborate in his diffusion. It
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Click in "forwarding" or "forward" and send this copy to
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If he wants he can subscribe and if not, no.
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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in http://www.internetmarketingtest.com/publicidad.php"
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Do you need a web that it sells?
http://www.internetmarketingtest.com/design.html

Web design and plans of promotion.
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ATTENTIVE, MANAGING AND ENTERPRISING!
The free subscription is already opened in
http://www.directivos.net
Do to spend this opportunity, it enters in
http://www.directivos.net
If you are in this list, you are interested in insurance
http://www.directivos.net
It receives formation and practical information
http://www.directivos.net
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With our program of web ENTREPRENEURS
you can sell to your clients your own domain from $8.30/1.485
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It manages 10 Formless free "Entrepreneurs
Digitalises" sending e-mail to informes@digitalvalley.com.
Test ours LET'S GIVE in www.digitalvalley.com/demos.html
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet
SUBSCRIPTIONS: mailto:subscripcion@edrom.com?SUBJECT=ecu
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4. - You offer and demand of Work:

I remind to you that you can send your offers and demands of
I use related to Internet marketing, electronic commerce etc.
Send please announcements that have to do with this topic.
mailto:empleo@internetmarketingtest.com

System Engineer seeks employment with experience in administration,
management, support and project developments of Electronic commerce,
handling of Gateway's of payment, servants IBM in ambience UNIX, marketing
and
consultancy of potential clients, owners of virtual shops or
been interesting in developing someone. Ten years of experience and 2 and
I come up in
the ecommerce area in the field of Banking and business. Aspiration in
Management
of projects and strategic planning. Availability in one month
later
of the contact. Information by the phone 58 2 5030017 in Caracas
Venezuela
or for the mail jleon@bancomercantil.com.


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5. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic
of electronic commerce, marketing online etc. for his
publication in this one
bulletin to mailto:fs@internetmarketingtest.com

We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
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6. - Information of subscription and contact.

To subscribe: He sends an email in target to
mailto:marketing-eficaz-subscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz
You will remain signed and will receive in a few seconds the article:
" 7 ways of developing the sales in your web ".

To resign: to resign to send an email to:
mailto:marketing-eficaz-unsubscribe@ecircle.es
or in the web:
www.ecircle.es / forum / marketing-eficaz

If this bulletin has come to him for accident or you already
it erased previously excuse the inconveniences and send again one
email to the previous direction to stay definitely
erasure.

Publisher and comments about this bulletin:
mailto:fs@internetmarketingtest.com

Prohibited the partial or entire reproduction without
assent previous in writing to the Publisher.
All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón http://www.internetmarketingtest.com
2.000

##################################################


Free weekly bulletin:
Sign up to our bulletin: "The useful council of the week", and you will receive weekly in your mailbox ideas, strategies, advices... that will make you be on the day of the most effective skills of promotion (and sales) in Internet. Suscíbete now and you will receive in a few seconds the article: "7 ways of developing the sales in your web".
 
:
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Privacy: I never rent, sell or trade with the information of contact of nobody for no reason. I respect your privacy and hate the Spam so much how you!

"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling 5 years with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González
http://www.penaflor.com.sv/

Bienesraices (Peñaflor S.A. of C.V)"


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