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"The USEFUL COUNCIL OF THE WEEK"
68 - 8-Nov-2.000 / Throw: 5.927 copies.
Publisher: Francisco Segura. http://www.internetmarketingtest.com 
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TABLE OF CONTENTS:

1. - Note of the Publisher.
2. - Calendar of next seminars "Like selling in Internet"
3. - Article: "The importance of the contents"
4. - Selection of products and services.
5. - You offer and demand of Work.
6. - Collaborations Mailing for this bulletin.
7. - Information of subscription and contact.
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Sales manual: It increases your visits (and SALES)
200 % in two months for less than 6.000 pts. (28$):

http://www.internetmarketingtest.com/comovender.php"
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante - Spain.

Today we have an article about the importance of the content
in a web. This is one of the big ones "C" of a business
in Internet: Content, Comunity and Commerce. It is of
Fernanda Preciado, of www.todoparaweb.com

To remind to you that there are last days to register in
seminar "Like selling in Internet" in Barcelona (Tuesday, the 14th)
and Madrid (Thursday, the 16th). More information and registrations in
http://www.internetmarketingtest.com/seminarios.php"

There has been inaugurated a forum moderated by me on Marketing
in Internet in Iberpyme.com. There you can do yours
you consult me or to other participants.

Iberpyme.com it is a business center and resources for
the pymes.
The section is in:
http://www.iberpyme.com/area/principal.asp?IdArea=107

and the forum is in:
http://foros.iberpyme.com/subcategoria/index.asp?IdSubCategoria=107

I wait for you over there to answer your questions.

A greeting and up to the next week.

Francisco Segura.
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==========================================
FREE PROFESSIONAL WEB ACCOMMODATION
===========================================
Lodge his web site FREE therefore it remains
of the year 2000 in one of our MINI servants.
There are no activation costs. Valid promotion up to
on November 30, 2000.
Indispensable to have a promotion coupon in the moment
of doing the order. Request his coupon or major reports
in mailto:promo@mercadeoglobal.com
http://MercadeoGlobal.com/hospedaje/
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2. - CALENDAR OF NEXT SEMINARS:
Next editions of the seminar "Like selling in Internet"
dictated by me. In all of them the 7 first ones in registering
they have the free sales manual.

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BARCELONA (Spain) -
On Tuesday, the 14th of November - Inicio:10:00 am
Hotel Husa L'Illa.
Last days of registration. Information and reservations:
http://www.internetmarketingtest.com/seminarios.php"
I boast: 30.000 + iva. It includes papers, diploma
and meal.
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MADRID (Spain) -
On Thursday, the 16th of November - Inicio:10:00 am
Hotel Mindanao. He organizes: internetmarketingtest.com
Last days of registration. Information and reservations:
http://www.internetmarketingtest.com/seminarios.php"
I boast: 30.000 + iva. It includes papers, diploma
and meal.
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MEXICALI (Mexico) - On November 23 (8 hours)
He organizes: IQ Training
Square reservation: Carlos Alarcón [cit@telnor.net]
Tfno: (6) 682 32 52
More information:
http://www.ci-training.com/seminariomexicali3398.html
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TIJUANA (Mexico) - On November 24 and 25 (16 hours)
He organizes: IQ Training
Square reservation: Carlos Alarcón [cit@telnor.net]
Tfno: (6) 682 32 52
More information:
http://www.ci-training.com/seminario1967.html
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THE PEACE (Bolivia) On November 30, 2000 (8 hours)
Open inscriptions
Price:
Student 50 $US
Professionals 80 $US.
It includes: Material of Office, Certificate and Meal
Contacts: jotanet@unete.com
Telf.: 591 - 2 - 411816
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HOLY CROSS (Bolivia) - December 1 - 8 hours.
Open inscriptions
Price:
Student 50 $US
Professionals 80 $US.
It includes: Material of Office, Certificate and Meal
Contacts: jotanet@unete.com
Telf.: 591 - 2 - 411816
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VALENCIA (Spain) - December 5 - 8 hours.
He organizes: internetmarketingtest.com
Square reservation:
http://www.internetmarketingtest.com/form-avisame.html
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ALICANTE (Spain) - December 12 - 8 hours.
He organizes: internetmarketingtest.com
Square reservation:
http://www.internetmarketingtest.com/form-avisame.html
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Contents and additional information about the seminar in:
http://www.internetmarketingtest.com/seminarios.php"

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Article: "THE IMPORTANCE OF THE CONTENTS"

! A perspective of his real value!
For the executives of many companies and especially
Latin Americans, not only having good contents in
his web sites but also there are made contents
to satisfy the needs and worries of his
visitors or users; it is the most important thing. The success or defeat
of a site, also it is measured by his efficient contents
and updated.

Many things have been said about the importance of
contents in the web sites. Well, they can have these
several characteristics and to have several forms of presentation.
Also, there are the complement to many factors like
general information of services and/or products, the promotion or
offer of new services or products, valuable information in
the decision making inside the acquisition of a product or
service, etc. The contents are not anything isolated, they are
related to the form and to the presentation, nevertheless,
when it abuses them it can be something counter-productive
for the success in the navigation of the place that is visited.

In a web site, contents of several natures exist like
for example: Contents of Support, general Information,
Particular information, Announcements, News, Statisticians, etc.
And likewise, specific contents in accordance with the category
and object of the web site, like: Scientists, Tecnológicos, Marketing,
Sales, Health, Financiers, TV/radio commercials, etc.

In any case, the important thing is that the contents serve
of base so that the visitor could identify quickly, which
it is the intention of this web site, to which they devote themselves, or which is what
they sell or offer; saying of a clear, understandable way and not much
extensive so that the reading is rapid and consideration is had
with the time that our potential visitor is spending.
Let's see some characteristics of the contents:

CLARITY
Anyone that is the topic of the web site or the specialty,
it is suitable that the visitor is contained in one
clear language, without many tangled "slang" or too much
technical or scientific terms. In every area it will be easy to find
the same meanings and to make use of words or well-known terms
of the common one of the people. Thus they will return more
familiar and agreeable of reading and understanding.

PLACE
The place of the contents in a web site, is straight
related in order to the same one, I explain myself: If the place is
commercial or managerial it is possible to play in different forms for
to accommodate the contents.
The ideal thing is that they are well organized, with good space and
source size. They can be accompanied by images or
allusive photos to what it tries to be said. But if the place is
of news, in general they are located in columns for one
better organization. The highlighted qualifications, characters are used
special like vignettes, colors changed in
source, many ties that stand out of the normal text etc.

VISUALIZATION
Often I have seen places that use texts with sizes
of source too many children, what his reading is more difficult,
in addition to causing us inconveniences in the eyes. It is not necessary to be "a cheapskate"
with the space that drinks to us a web site; using letters
too small it banishes the visitor; now, if what loves
saying is too extensive, organize the information for modules or
subtitles of the principal topic and allow to his visitor to gain access to
it paginates other one and keep on reading the topic of his interest.
Of course, if the content achieves to catch, I assure to him that to his
visitor will not bother him anything oppresses the button of: "page
following".

INNOVATION
East is perhaps the most important aspect of this article,
since the contents today play everything for everything. So that
support a place and create loyalty in his clients or visitors,
contents will have to be novel, attractive, of interest, current.
But that depends on how you form the words. One can
to say the same that is said in other places or in the newspapers or
magazines, but if you say it with his original touch, without terms
searched or perhaps in the shape of history; I make sure him, that they will be
agreeable of reading.

HELP
If, as well as it is read. Use help contents in his site.
The contents are not alone these paragraphs of articles or news
that we see in many places; no, also there are the small texts
that we find on the foot of a product like additional information
and important, the information of contact of his company like
direction, the phone, the e-mail etc., an announcement promoting
the last offer or throwing of product or service,
message of answer to every use of a form for
part of the visitor, the windows with messages moving
that announce a note, the messages of "continue to another page",
"click here", "his message has been received" for quoting a few.

Everything is important, when it is a question of doing the navigation to him
to our "brochure client", familiar, attractive and easy to continue.
Remember that in this space, the va to find one
guide person in his information search, that's why there is that
to think like and to do the easy things.

To implement the menus of access sufficient to guide it
for the way that the prefiera. To highlight what for the company
it is important and be translated in utility, and that for the client
represent a benefit and the solution to his problem.

LOYALTY
Not only it is a question of handling contents, of updating articles
or information of products or services; it talks each other also