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63 - 29-Sept-2.000 / Throw: 5.231 copies.
Publisher: Francisco Segura.
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1. - Note of the Publisher.
2. - Article: "The Metatags: key element for the promotion of our pages
3. - Selection of products and services.
4. - You offer and demand of Work.
5. - Collaborations Mailing for this bulletin.
6. - Information of subscription and contact.
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante - Spain.

As he was saying to you, he is going to organize the seminar
dictated by me "Like selling in Internet" in Madrid and Barcelona.
Probably it will be the week from November 20 until November 26.
On Tuesday, the 21st in Madrid and Thursday, the 23rd in Barcelona.

Initially in the cities of Madrid and Barcelona.
Later we will see the possibility of organizing it in other cities.
Contents and pre-enrollments in:"

Today we have an article about the metatags in the webs. These
elements can help us very much in the searchers. The half
of the traffic that comes to it comes from the searchers
and in Altavista our web appears in the first positions thank you
to the metatags. According to my experience, the searchers are, together with
the bulletin and the programs of affiliates, the best tool of
marketing in Internet. Therefore I recommend to you to work
in this field.

A greeting and up to the next week.

Francisco Segura.
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Sales manual: It increases your visits (and SALES)
200 % in two months for less than 5.000 pts. (28$):"
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"The Metatags: key element for the promotion of our web pages",
for Alain Jorda <>

The "Metatags" are an essential part of the promotion of ours
web site. But: of what is it a question exactly? how to be useful
his efficacy? This is what I am going to tell you in this article.

A web page be described (or, if you prefer it, programmed) in one
specific language named HTML. This language prevee
way of presenting texts, images, music and different effects that
they are those who appear on having visualized the page in the Navigator.

But the structure of a page HTML also includes others
elements which utility is to identify and to classify the page in
immense sea of Internet. For it, HTML is provided with three fields
named Metatags: title, description and key words. Earlier
of describing them, it is necessary to explain his relation with
promotion of the pages in which we are going to incorporate them.

Most of the big searchers that we meet: Altavista,
Urge, Lycos, etc.-Yahoo! it is the exception - they enter the category
of Engines of Search. This means, between other things, which
databases that they put at the disposal of the Net user to look
pages of any topic are constructed AUTOMATICALLY
for computer robots that they devote themselves to navigate continuously
for Internet to the search of new pages to be included in his
immense catalog.

An obvious question arises, entontes: if this work is carried out
automatically: on what are these robots based to select and
to classify the pages that find and to deliver them to us when
do we look for them? Very simple, they extract the information of the pages
the same.......... whenever they find it. If we have placed
information in the suitable places and this information is
significant and well raised, the corresponding page happens to
to get fat the database and we will be able to find it with multiple
words combinations. If, on the other hand, the robot is not capable of
to detect no coherent information, it will leave this page
without classifying it or perhaps the goal "at the bottom of his sack" where it will be
practically impossible that nobody ever reaches it.

And: what is this information for that there look the robots and how
we must introduce it so that our page appears when
does anybody look for topics related to her? There it is where they enter
the fields Title, Description and Key Words of HTML.

The field TITLE <TITLE> is the one that allows us to fix the text that
it appears in the top line of the navigator when someone
it visualizes the page. Also it usually appears like title of ours
page in the list that the navigators return us after realizing
a search. It is fundamental, therefore that attracts the interest of
Net user so that it selects our page and not the previous ones or
the later ones.

to incorporate a descriptive text into the page. This text is the one that they give
the searchers next of the title. It must extend the title and
also it must be carefully written to have
attractive maximum on the Net user. It will not have to be superior to 2 or
3 lines since this is what the Net users will see in the results
of his searches.

Finally, a third field named <KEYWORDS>, that is to say
KEY WORDS, there is useful exclusively to enrich
information that we give to the robots. Since you know, the robots us
they allow to look for pages from words or expressions that
we introduce in his selection window. This way, for example,
we can look for expressions like "aromaterapia", "Liszt" or
"cookie". So that our pages appear like result of
a searches maximum, we have this field. In him
we can incorporate words that they represent subbe afraid that they are
agreements on our pages but that there are no principal motive
of none of them. Also here we can incorporate words
in different languages (English, French, German.....) if we try
also to speak to a public of not Hispanic speech.

It is convenient to warn of that the more exact and coherent it is
information that you include in these fields, more precise they will be
searches of the Net users and, therefore, more FOCUSED

Many, many pages that exist today in Internet do not have not
only defined the title. If you realize with attention
I work of defining title, description and key words for each one
of your pages, you will take a significant advantage on
your competitors who have not done it, the majority of
times for ignorance, and you will multiply often, in
quantity and quality, the visits to your web site.

Alain Jorda <>, Forming and Consulting of
Marketing in Internet, is an Author of the Seminar: "How to Create and
To develop YOUR Strategy of Success in Internet?" and Publisher of the bulletin
free "Commerce in the Network" <>.
It is Qualified in Headquarter for EADA (Barcelona) and
Top engineer of Telecommunication for the UPC (Barcelona).
Other articles published previously are in
our section "Interesting Articles":". Consult them.

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3. - Selection of products and services:

Information and tariffs about publicity in this bulletin and in
the web in"
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Do you need a web that it sells?

Web design and plans of promotion.
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The free subscription is already opened in
Do to spend this opportunity, it enters in
If you are in this list, you are interested in insurance
It receives formation and practical information
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Your virtual shop believe in Internet in one hour for 16.000
pts ($99USD).
If you already have a web, you can add a shop to him created for
this tool. Bend a free demo of 30 days.
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet
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4. - You offer and demand of Work:

I remind to you that you can send your offers and demands of
I use related to Internet marketing, electronic commerce etc.
Send please announcements that have to do with this topic.
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You can make come your articles and analysis of topic
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We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
institutions, organisms, etc., and than to our personnel
criterion should not be published.
Also, we save ourselves the right to edit or to request to
author who edits the article to be published.
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6. - Information of subscription and contact.

To subscribe: He sends an email in target to
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To resign: to resign to send an email to:
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If this bulletin has come to him for accident or you already
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Publisher and comments about this bulletin:

Prohibited the partial or entire reproduction without
assent previous in writing to the Publisher.
All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón


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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling 5 years with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González

Bienesraices (Peñaflor S.A. of C.V)"

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