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Useful links (marketig and others)
Interesting articles of and - marketing
General in the press
It connects to
Publicity in this web and bulletin
On the author
Send to me an email with your comments, suggestions: francisco (25 pound) effective marketing (point) com

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54 - 22-Junio-2.000 / Throw: 4.628 copies.
Publisher: Francisco Segura.
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1. - Note of the Publisher.
2. - Article: Never think that NOT!
3. - Classified Announcements.
4. - You offer and demand of Work.
5. - Feedback on the manual.
6. - Collaborations Mailing for this bulletin.
7. - The extract of I - Salt.
8. - Information of subscription and contact.
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Only 1 % of webs is profitable.

it enters the club:"

Sales manual in Internet.
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1. - Note of the Publisher.

Hello friends, How are you?. A greeting from Alicante (Spain).

This week we are going to have an article of Oscar Vega of
Never think that NOT! to stimulate our spirit
enterprising, essential in Internet.

We recover this week the section "The extract of I - Salt" with
a comment of Maurice L. Entwistle, a "web writer", expert
in texts for web pages.

The new design of our web continues his course, when I am ready I will warn you.

Also the affiliates program one is ultimando for the sale
of the manual, but the news is that we are preparing one
course - seminar in audio casettes that will be very quickly
available (the first of July). He contemplates the subject-matter of
seminar "Like selling in Internet" that I am giving and
it will include also the slides.

You will be the first ones in having news about the throwing and
you will enjoy, as always, a good discount with regard to
the rest of the community Net user.

I remind to you that you can send your offers and demands of
related to Internet marketing, electronic commerce etc. Send for
announcements that have to do with this topic.

A greeting and up to the next week.

Francisco Segura.
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Seminars and courses attend them with Francisco Segura.
If it is interested in organizing a seminar in his city or one
for his company, he visits:"
Subscriptions, information and programmes.
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Article: Never think that NOT!

Do not condemn you to the defeat
Do not limit yourself to yourself

Internet has no borders...
the border is your imagination
and there it does not exist NOT!

Because probably, more soon that I was late, your competition
it will come and that "crazy idea" that occurred to you or someone you
he proposed, it will put it into practice, and will triumph.

Of course that does not mean that any idea costs,
probably not, perhaps not of the original form in which you
you thought, but it is possible that the base of your idea if it deserves one
I struggle in order to put it into practice.

It is difficult, I know it, nobody said that the original and successful thing was
easy, if this way it was: do not you believe that it had already done other?.

But precisely not for it it stops being less essential
for our business the need to be more innovative than

Unfortunately, and this way the history confirms it, in general
set of the Spanish businessmen we have been slightly reticent
to the risk that bears the innovation.

Nevertheless, there is this innovation the one that he always accompanies to
business that triumph.

The true thing is that we do not usually pay attention to what
they already put others into practice. Specifically in case of Internet
and without the situation being extrapolable to 100 %, but if
basic ideas (with his variants adapted to the environment of ours
society), it turns out that the USA shows us continuously, and with two
years like advance minimum, the way to be continued.

But the reserve and the skepticism invade us.

Well-known phrases like... "Already, but that is in the USA, here it cannot
to work", they are to the agenda.
Very probably, if one will show these persons
relation of inventions and American customs that exist
incorporated into our everyday life, with enough safety,
next time they would ponder the phrase a little more before
to pronounce it.

This attitude of "fear of the change" or of "resignation to
immobilism", it is habitual in the human behavior.

But also it is true that the businessman must fight against it
if he wants to make to grow and to strengthen his business.

Surely it is necessary to ponder very much the investments and
risks, but the important thing there is the perspective from which one
it faces a new idea.

Before the decision making....

The situation changes radically between departing from one NOT, to do it
with one IT IS POSSIBLE and we are going to analyze the pros and the contras
as objectively as possible, and without initial prejudices.

True it is that the possibility of losing the already gained grips us,
and very much. But it is not less true than others, with less ties and
more fresh ideas, already they have treading loudly. And we know already, or
we must know, that in Internet they cost enough more the good ones
ideas that the money.

Truly, if we were worrying about doing an analysis on
the slightly profitable investments that we realize after one year
we would be surprised.

In what and how much have I spent without need?

It is not possible that we appear less the need for the expense of
certain elements of daily use (decoration of
facilities, cars, publicity without any planning,
etc...) that that of the investment of starting across
Internet expansion plans, and simultaneously of defense opposite to
competition that is already beginning coming.

The true thing is that it is as in the story.
That the WOLF comes! That the WOLF comes!......
But care, that this WOLF covers that they are peeled.!

There is a phrase that has always impressed me and that reflects one

More money gets lost for INDECISIONS

And I assure you than in this case

Oscar Vega
"Your adviser of marketing in Internet"


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3. - Classified Announcements:

Information and tariffs about publicity in this bulletin and in
web in"
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Do you need a web that it sells?

Web design and plans of promotion.
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"E-marketing News in Spanish"
Publication with the best (and worse)
ways of carrying on business in Internet
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4. - You offer and demand of Work:

This week there are no offers you nor demand.
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5. - Feedback on the manual.

In this section we include comments about the manual of sales
to sell your product or service in Internet". This week we have
Maria's comment, that his business is going to migrate to Internet:

... your manual came to me and I printed it to myself, I have reread it to myself some
all the times and I have it full of notes. My idea is to do one
web page of
general culture for women. I have taken to the practice almost everything
you point, that seems very interesting to me, since he excites me
marketing, and
to start in Internet knowing what is done, has me

The web master's degree is hallucinated of the indications so precise that
I give to him
when he comments to me on ideas, and on the tied and developed that he is
given the whole material...

Maria Cervera.

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6. - Collaborations Mailing for this bulletin.

You can make come your articles and analysis of topic of
electronic, marketing online etc. for his publication in this one
bulletin to
mailto:francisco (25 pound) effective marketing (point) com

We save ourselves the right not to publish articles
that contain information that commits an outrage against persons,
organisms, etc., and that to our personal criterion should not be
Also, we save ourselves the right to edit or to request to
that edits the article to be published.
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7. - The extract of I - Salt.
From: "Maurice L. Entwistle" <>
Subject: Web Copy - Is It Different? is (web text - different?)

Estimated friendly,

As writer my worry has always been the content -
significant content. From my point of view, bad text or
written poorly, it gives idea of not professional web. Meeting that
most of companies think that they can put simply
reading matter that they have to hand and to put it in his web.
most of the times do not work well.

In my work for webs developers, I have found that
I have a natural talent to create or rescribir text for webs.
Most of leaflets and texts of publicity that the companies
they handle they are not really suitable for the web. In me
experience, the web text has to be more cheerful, light and more
succinct or brief. Short phrases work better.

Also, during the development of the web, the text is usually
last area in importance order.

Often they give me a text for the section "On the company",
and it is a letter of the president or the director that simply not
it is ready for the web. I re-write it and add it to the web.
I send then an email to the company and say to them "He throws a glance
to your text. etc. I have taken the freedom of updating it for
the web. If you do not like, let me know about it": I never had anybody that me
he was saying: "support the text that we send to you originally".

Often I write text for a section, simply because
we could not achieve that the company was sending it to us. We wanted
to have the web online, so that I wrote the text. Always
it was receiving sweet talk and do not reproach.

My point here is that the text for a web must be developed
and worked while the web is done, not to leave it for
last minute and less left in hands of the new secretary that
he does not know anything. Not to have good texts will reduce many efficacy to one
web and this we must not leave that it happens!!

Maurice L. Entwistle
Average E-biz

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8. - Information of subscription and contact.

To subscribe: He sends an email in target to
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ways of developing the sales in your web ".

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Publisher and comments about this bulletin:

Prohibited the partial or entire reproduction without
assent previous in writing to the Publisher.
All the opinions and ideas reflected in this bulletin
of news they belong to his respective authors.
The Publisher does not take responsibility of the damages caused for
the use of the information contained in the same one.

All rights reserved.
(c) Francisco Segura Ramón


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"Francisco Segura:
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling 5 years with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Margarita González

Bienesraices (Peñaflor S.A. of C.V)"

Copyright 2004 All rights reserved.
This document cannot be reproduced partly or completely without express assent.

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