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He learns of your competition, and overcome it.!

This week we have an article of Alain Jorda, habitual invited signature and specialist in business Strategy for Internet.


-----------------------------------------------------------------------------------------
Article: "Learn of your competition, and overcome it!"
for Alain Jorda, Consultant. <ajorda@ajcomercio.com>
--------------------------------------------------------------------------------------

When we appear the promotion of our web site, one of
the first doubts that it assaults to us it is: "where to promote?"

I am going to give you a good method to be right.

Since you know, in most of places in Internet pages exist
of linkage. These pages us are usually very useful on having sailed
since they operate as specializing mini-directories that us
interesting places allow to discover that, otherwise, never
we would know.

Therefore, there is clear that having our indexed pages
in these indexes it is a good way of obtaining visits for
our web site. Also, the inclusion in these mini-directories is
free and it depends only on the interest that it presents every
linkage for the webmaster that manages the mini-directory.

Well. And: in what places are we interested in that a linkage appears to
our pages? Since each of this linkage us goes to
to cost a request management to the corresponding webmaster - it is
to say, time - it is interesting to us to determine priorities and to go to the places
where more visits are.

There exists some way of knowing in what places we are going to find
the maximum interested hearing? The answer is yes.

ALTAVISTA: A MINE OF INFORMATION

And one of the principal searchers gives it to us: Altavista
<www.altavista.com>. This searcher has a service that us
he informs about the number of linkage that it exists in the whole network
pointing towards a certain page. This way for example,
being doing very badly in the window of search of Altavista

link:http://www.la_pagina_que_nos_interesa.com

and throwing the search, the answer that Altavista gives us is:
a) the number of existing linkage to this page, and
b) the list with the directions-URL - in that these are
linkage.
Potency goes we have at our disposal!

LET'S EXTRACT JUICE!

I SPEND 1. Let's select one of our competitors in the network.
Let's look in Altavista how many linkage is pointing to his
pages (it will be enough to introduce in Altavista
link:http://www.nuestro_competidor.com)

The number of linkage that we obtain as answer is one
measurement of the popularity of our competitor in the network. If there is
many linkage that aim at him, probably it will receive many
you visit. This is the first information. But let's advance more.

It turns out that, without any effort, we have obtained a list of
places related to our sector and that present linkage to
my competitors. I will have only to propose to them that also
include linkage towards my pages and I already have other one powerful, and
free, source of qualified visits. Let's continue.

I SPEND 2. Now it is interesting to us to determine priorities. To which of these places us
do we direct first of all? (if there is 10, we can try linkage
with all. But if there are 500, already it is more complicated). We return to
to apply the same tactics to each of these places. We will obtain
as answer the number of linkage that they have
aiming at them in turn. This way we discover which are more
important (or more popular). By those we will start ours
work.

I SPEND 3. One will be enough to us to send the webmaster of every place
request of so that it includes a linkage to our place in his
pages. It will include to us safely with only that our pages
correspond to the profile of this place. And we already have one
connect more to start to bring us traffic.

I SPEND 4. We repeat the previous steps with different
rival and this way we can brush all "our" Internet world,
that one in which it is interesting to us to be present.

Simple, powerful and free. For what more is it possible to ask?

*********************************************************************
Alain Jorda <ajorda@ajcomercio.com>, Forming and Consulting in
Marketing in Internet, is an Author of the Seminar: "How to Create and
To develop YOUR Strategy of Success in Internet?" and Publisher of the bulletin
free "Commerce in the Network" <alta@ajcomercio.com>.
It is Qualified in Headquarter for EADA (Barcelona) and
Top engineer of Telecommunication for the UPC (Barcelona).
*********************************************************************

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