Articulo:Como to perfect the shot and the campaign cost or cliking.
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When we appear a campaign in Internet we base our success in
the percentage of click, this is the times quantity that the user
it punctures in our announcement related to the quantity of impressions that
we have hired the above mentioned announcement in a certain web way. East
parameter is clearly insufficient to measure objective results of
a campaign, in the real world it would be the same that if a large supermarket
it was basing his success on the quantity of the people who enters his shop.
This is a fact, but to me to understand, secondarily, the important thing is to know like
this user has moved in our shop, which has produced interest to him
and which are the reasons that have led him to thinking that our offer
of services or products it is interesting for and finally if
really it has materialized the buy of a service or product.
Which is the objective cost of a click in Internet, let's put an example:
We do a campaign of 100.000 impressions of our banner in one
generic campaign in a certain web site, this costs us 0,03
Dollar for impact or what is the same a whole of 3000 $USA. Due to
that our creativity is very good the percentage of clicking is one
2 % this is a whole of 2000 visits in our web, of these 10 %
they do an order of a typical amount in Internet, approximately 50 $, we have already
all the information to analyze from an economic perspective
effectiveness of the campaign:
100.000 impressions to a 3000$ cost
2000 Clicks to a 1,5$ cost
200 unitary orders of 50$ or a whole of 10.000 $
Cost of the campaign 30 % of our invoicing.
There are many other questions to be analyzed like the fact of having managed
200 new clients, etc. But on having analyzed these costs, also we have
to bear in mind that in the analysis of the campaign it is necessary to perfect the shot
and to obtain major clicking, which is be of major quality, major
average invoicing and mechanisms to make use of the information that we are
given the behavior of our clients.
Since we can obtain a more effective clicking:
1.-Segmentando, the information that we have of any user of
Internet codifies aspects like:
- the word of search that it has used
- his origin country
- the provider who uses
- if it has its own domain and proper line of Internet
- the navigator and the operating system
- in case of the USA the code of activity or of area
- the times quantity that a user sees our announcement so that
we can go convincing it with an announcements battery or put a maximum
of times that we are interested in that a certain user sees ours
- the hour of the day and some other things more.
We must value which of these aspects are interesting to segment
our campaign and to do it.
2. - Specifying interests, it is necessary to analyze that it is what he is interested in in
I specify our possible client and to offer it to him, not what we
we mean but what they want to hear.
3.-Creatividad effective, Internet is not a place for the curlicues,
it is necessary to get down to business and with the most effective skills.
4.-Controlando the internal trips that our possible one realizes
client and comparing them with those that effective clients realize ours.
5.-Analizando campaigns of our competition, it is easy to do it in
6.-Pidiendo it helps our visitors on what in fact they
it is of interest, they are those who better can face us on his
At present most of searchers of contents feign ignorance of
the effectiveness of the campaigns that his clients start, they sell
advertizing spots without analyzing if these spaces are profitable or not
for his client. There is another method to make our campaign effective,
that others deal with analyzing it and that they win for it, some
Internet business offers high commissions on his sales, of up to
20 %, to his advertisers in exchange for advertizing actions and this is
being one of the keys of the success of this business. The reason of this is the synergy
that produces the knowledge of your own clientele at the time of
to offer him a service.
Nile García Manchado
Responsible for business of:
"The first equestrian searcher of the world of Hispanic speech"
"The first shop of consumable and incidental computer programmers of Spain"
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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