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" 7 cardinal sins"

For Alvaro Mendoza, http://mercadeoglobal.com

This week, 27-Abr-99, we have an article of our friend Alvaro Mendoza, the director of the web http://mercadeoglobal.com. This interesting article is called "7 cardinal sins" and covers the principal aspects of what has to have a web to expire with his mission. It is very instructive and it can open the eyes to us in some things


The majority web sites of small and medium companies
they exist for only one reason: to generate and to make to grow his
income. Nevertheless, there are more the companies that FAIL in
the attempt compared with those that triumph.
To what do so many defeats owe? For many reasons, between
they for 7 cardinal sins, errors that can be
catastrophic for his web site.
How many cardinal sins is it committing? Read
following questions and answer them honestly. For every
positive answer (IF) 1 point be assigned; for every
negative answer (NOT), 0 points be assigned. At the end of
questionnaire will find answer to his qualification.
It notices: It is possible that he does not like what he learns on having answered
questionnaire. This questionnaire was not designed for
to make it feel bad, but to help those who are not
obtaining the results waited in his attempts of
marketing in the Network.
QUESTIONNAIRE: 7 CARDINAL SINS
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Sin #1. His web site contains LESS THAN 50 % of
FREE and VALUABLE information about his specialty?
IF ___ NOT ___
Many web sites are simple commercial letters and nothing
more. The best web sites offer valuable material and
quality assistance. In the Network it is a fact that who
they share valuable information to his visitors have
major probabilities of supporting the visitors in his
pages and obviously to generate constant visitors. Still
more, if you sell something in line, the previous thing will give to him to his
visitors and possible clients the confidence and credibility
that look.
 
Sin #2. Is his web site using the mastery of other?
IF ___ NOT ___
In other words, it is the first impression that you generate,
using "www.algun-sitio-gratis.com/usuario/"? or for
opposite of the style: "www.su-empresa.com"? Let's confront it,
if his company does not have its own domain (it costs around
of US$35 a year), many potential clients it will think 2
times before buying to him something.
Sin # 3. His principal page or of entry (home page)
does it have more than 40 K?
IF ___ NOT ___
Some pages take literally minutes to load.
The people simply will not wait for so much time!
Example: Recently the principal page of one of
web sites that I administer it grew even 70K. In one of my
used "maintenance" I examined my web site using
one of the hardware provided by Web site Garage and
the result was slightly encouraging. The principal page of
saying website was loading in 1 minute 15 seconds if
users were getting connected with a modem of 14.4K.
Who is ready to wait for more than one minute to which one
does page load? Solution to the problem: I removed someone
graphs, I optimized others and went down of 70K to 40K. Results?
The traffic of the web site grew instantaneously in 15 %
Remember that the average user does not have modem of 56K or
Superior. If his web page is too long, "break"
information in segments on several pages.
Web site Garage:
<http://www.websitegarage.com/wsg/scripts/states/start.cgi?
banner=ref0285ddd5&page=/tuneup_plus/index.html>
 
Sin #4. It offers to his visitors only one or two
methods of Order of Buy and it does not offer deals with
credit card?
IF ___ NOT ___
This is perhaps one of the worst sins, since any place
web must offer the option of sure deals by means of
credit card. On the other hand, insure of that every
product or service has the respective linkage to an Order
of Buy that could be printed and then sent by mail or
fax. It will be surprised in know how many people prefer someone
specific buy options and they will not spend only one I weigh if
you do not satisfy his needs.
 
Sin #5. It offers a free electronic bulletin or
update of his products to all his visitors?
IF ___ NOT ___
An electronic bulletin is an effective option for
to keep in touch with his potential clients. It is
much more effective than a printed version, since it saves
costs of impression and distribution. Even more, if you
really he sends bookform material, do not forget to send
mail and occasionally. The previous thing will increase
traffic to his web site and it will shoot his business.
 
Sin #6. There are pages inside his web site that NOT
they contain linkage to his principal page and his direction of
mail and?
IF ___ NOT ___
It will be surprised at the quantity of places that do not expire with
this. When some visitor sails along his web site,
that need it is of a simple navigation and of a form
rapid to rise questions. These two points are of vital
importance for the efficacy of any web site.
Sin #7. His web site has been designed only for users
with modeles fast and with the navigators' the last version
(browser)?
IF ___ N0 ___
Recently I have erased some buttons in Java that
it was using in one of the pages that I administer, since these
they had problem with users of Netscape 3.0. If his web is
overloaded with graphs, Java and sound, this not only
it will diminish the speed in which the page appears
to see sin #3) but many of his visitors simply
they will not be able to see them. If he always wants to use the last technology,
insure of offering a version "alone text" for those
navigators whose time is important and they do not possess the last one
technology in navigators.
How many cardinal sins is it committing?
If he answered YES 2 or more questions, it did not approve the test.
I feel, it is the sad reality... to commit 2 or more of these
cardinal sins it can be costing him ingre$o$. For
so much, begin arranging his web site, a step simultaneously.
He will realize the pleasant results that it will obtain.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Alvaro Mendoza
http://mercadeoglobal.com: Marketing hardware,
publicity and promotion for his web site. Subscribe
FREE sending a mail and to: suscribir@mercadeoglobal.com with the word "01_suscribir" in the Matter or Subject.
^^^^^^^^^^^^^^^^^^^^^^


 


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