"7 ways of developing the sales in your web"
This week, 13-4-99, we have an article of Michael T. Glaspie, founder of a successful exchange program of banners: BannerCo-op (like Linkechange or Spanishbanner). The article is very useful and illuminating and the concepts can be applied immediately to any web that bandages a product or service.
The principal target of a 'marketero' is to manage new visitors. But his most important second target is to capture the name and email of all the visitors it is possible like way of developing future sales.
If you can gather the information of contact of a big percentage of your visitors, the sales in your web can grow dramatically. But you have to take the time to develop a method of gathering emails in your web, and then of being ‘in touch’ with your visitors. Let's see as we gather this contact information:
1. - It offers a free bulletin. It is said that inside every person there is a book. And inside every webmaster commercializing a product or service, a bulletin waiting to be created. Do not worry about without being a professional of the prose. Write it in the way that you sit, speak and write, and send it to your subscribers. We all have an experience area, let's look for the information (useful for our signed ones), let's write it with our words and let's send it to our list.
2.-Ofrece a report or free dossier on your specialty. The report will help to present and establish your credentials. Write the report yourself if you know about what you are speaking. It put at the disposal of your vistantes route to autoanswer or put it on a page to which access is obtained after introducing the email.
3. - If you are an intermediary of the product of other persons also you can offer the dossier. He looks for articles about the product or service that you are offering, assemble them in a free dossier and offer in one to autoanswer it in your web.
4.-Si your web is on software, it prepares a free version of test that could 'bend' or download after introducing the email.
5.-Ofrece a free discount club. It offers to the associates access to offers and special discounts. Again in exchange for his email.
6. - It offers a free drawing opened to every visitor. It offers like award the product or service that you are selling, or that the winner chooses the award of between your products or services. I have seen drawings in that the award was something so original and cheap for the owner like two weeks of free announcement in his bulletin. You can do it once a month. A drawing gives to your product or service a perceived value bigger than the eyes of the potential client. He tells on your record page that if the winner is already a client, the value of the product will be offered him.
7.-Una time you have created your ‘things free’ - bulletin, dossier, drawing, etc put a message so that other webmasters offer it in his web. Doing this they are perceived to the eyes of his visitors like which they offer something of value and which can use to attract visitors. This fuciona like a powerful ‘program of affiliates’, but instead of paying to your afilidados his commissions, they use your things free to attract visitors and to heighten his webs. Another option is to offer a links exchange: they put a linkage towards nuetras pages and we do the same. We can prepare a links page, for this intention.
To end, let's bear in mind the following thing on our page of subscription or record (where the people introduce his email): He reports of that those that should register to obtain his ‘things free’ will be contacted occasionally to offer them discounts, you offer etc. He makes sure that you will never rent or sell his email to third and that they will be able to resign of the list when they want.
If you find it appropriate mention that occasionally you will offer products of web others that you think that they can be of his interest or that they have relation with your web. This will open the door to us to gain commissions of other marketeros sending offers to our list. Let's do this with a lot of care, without overwhelming to our list. Nobody likes that they bombard him to publicity.
But insure of saying to your visitors that you will be ‘in touch’ with them, do not support it secretly. Of course, say it to him in a positive way and make clear that in any moment will be able to resign.
By Michael T. Glaspie
Michael T. Glaspie, mtg@BannerCo-op.com, is the founding the director of www.BannerCo-op.com <http://www.BannerCo-op.com>, featuring to 1-1 exchange.
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