Three steps for the Marketing in Internet with éxito. -
Adaptation of an article of Derrick VanDyke, publisher of SubmitPro! Marketing News.
There are many businessmen reading this bulletin, and visiting this web.
This week there was receiving an email of one SME Spaniard who devotes herself to export Cuba. Are there many companies that land in Internet for multitude of motives but then what?. Internet is an ideal culture medium for the Marketing, especially the Direct Marketing and the Marketing one to one. Every week do I receive emails asking me for orientation: "You should look, have a web page of my company, now when I have to do so that it serves for something?"
Well, in the today article, 8-9-99, we see the bases of the Marketing in Internet, the image from above or "big picture" as there say the Americans, that we should not forget, that are the pioneers of the marketing.
Article: Three steps for the Marketing in Internet with éxito. -
based on "Three Steps Internet To Successful Marketing" of Derrick VanDyke, publisher of SubmitPro! Marketing News.
Most of businessmen on Internet concentrate too much "manage" hits and they are wrong in looking at the situation from above. We might say that marketing is the process for which a product moves from the producer to the consumer. This includes investigation, product development, communication, sales and share-out of the product.
In this article, we will throw a glance to the marketing process in his set, from above.
The marketing in Internet is not very different at the bottom of the marketing in the real world: only it goes more quickly.
As there was saying Paco Cabrera, a teacher of mine of Marketing: "Marketing is to inform you of what your clients want and to give it to him in better conditions than the competition". This is a phrase of those who more have impressed me for ages. It looks like a simple phrase, but it has shut up from the investigation of markets up to the distribution.
The first step: It investigates and develops your product.
Any success product starts with an idea. This idea must be completely examined before doing nothing more, before doing no action. Before you choose a product or service to sell, you need to define your objective public or segment of market. That is to say your potential clients. Make sure that you use the resources adapted to announce your product to your market segment.
For example if you are a doctor promoting your stone priest system in the kidney for ultrasounds, it would not be practical to insert your announcement on pages of free announcements. Nevertheless if your product is a shampoo that guarantees the growth of the hair and you can send it to the whole world, then you can do a fortune promising to be in this type of web pages.
Your objective public will determine also your web page. In addition to basic requests of design as rapid discharge and easy navigation, you need to think how to attract the attention of your visitors, to persuade them to explore your web or do a buy or to request his email.
When you write the (titular) heads of your announcements and text in your web, he thinks about the type of the people who will be visiting your web. He considers his demographic information to be an age, a level of income etc. Proportional free information that is of his interest.
I spend 2. - Communication and publicidad. -
Promotion is the act of increasing the popularity of a product across the publicity. In this case: to obtain more traffic. Press releases, articles in the news and announcements of free information are examples of promotion of a product.
The publicity has direct bearing on the sale of the product. When to put a classified announcement or you inscribe your web in the searchers and directories, thinks your potential client and includes a head that he says to him exactly how he will benefit clicking in the linkage to your web. Your announcements have to be short and concise. That appeal to the curiosity and stimulate to want to know more.
Third step: To sell and to distribute.
Selling is to change goods and services into money. The process of selling in Internet is not different from the one that has been used successfully for decades.
It is incredible to see like so many webs they do not facilitate the buy process, confuse the visitor. They do not use common skills in sales as special offers, or two for one. When you enter a physical computers shop, there are sellers and cartels that they announce to you that products are in offer or which is the recommendation of the seller, that prices have been reduced etc. But in Internet, most of webs the only thing that they offer a search engine is to consult and a buy cart.
If you announce a sale, must be connected by a link to the details, to as this product will satisfy the needs of the client. Have you ever clicked in an offer that has taken you to a web in which then you take several minutes in finding the offer? When you go to a cars shop: Do you have to wait in a tail and then ask someone to teach you a car?
Once a client decides to buy, the sale de facto can already take place. This is a critical point in the process of sales where all your work be able to have been wasted if you do not have an efficient way of taking the orders and a half for the share-out of the product.
This takes us again to the development of the web and his integration with technology of "carts of buy", I process of cards in real-time. Or, at least an order form and one to autoanswer to confirm the order to the client.
Article based on "Three Steps Internet To Successful Marketing" of Derrick VanDyke, publisher of SubmitPro! Marketing News.
Other articles in our section "Interesting Articles": http://www.internetmarketingtest.com/arin.php"
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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