I articulate: Three dimensions of the good web design.
Ending with our series of articles about advices to continue in the design of one Web site, today we bring a study about the characteristics that prove to be 6 of the best places webs. These are: alaskaair.com, cdnow.com, gifts.com, amazon.com, e-loan.com, and kbkids.com.
The porqué these places have emphasized on the rest that it is due to the fact that they have continued a new formula, they have designed his web pages thinking about 3 dimensions.
What are these 3 dimensions?
1. What is what the people see.
2. What is what the people experience or perceive.
3. How do the people move across the web site.
And in the center of these 3 dimensions is the design of the place.
With regard to the first one. There is very important the general aspect that shows the page, we must differ here, the pages that strain more in having an outstanding graphic aspect, what does not mean that are very loaded and those who, on the contrary, center fundamentally on contents therefore they do not need to pay too much attention to this aspect, but rather to having an interesting content that makes to the people keep on reading his page.
It is the case of our page wwww.internetmarketingtest.com it is not outstanding in his graphic quality but it expires with his assignment, likewise a novel, if it is good, we will read it without importing for us if it is on old and yellowish role. But in both cases the general appearance of the page has to be correct to his function.
To do tests with objective public, as well as to try to turn out to be a relative with the most visited pages, without going so far as to copy his scheme, there are effective tricks to win more followers.
With regard to the second dimension. This one is more complicated, and here it is more difficult to be right entirely. For example, the use of colors turns into something controversial here. A little so simple as the colors can come with connotations for the visitor, the red color is annoying at sight to look after at it a little bit (there is no good page that uses it as a fund not for letter), but also it is associated with the image of STOP, the road sign. For not saying the pink color perhaps at first adapted for women's pages or relative to girls, but also it has a clear annoying connotation on having remembered socializing places.
The difficult thing to play with this dimension is that the same design can have different reading for the different people, for example, there is midday the case of a well-known house of brokers online, Waterhouse was putting like fund of his page the photo of his offices, solemn building that was unmelting confidence in the nascent world of Internet for the one who wanted to entrust his money to them. While E-Trade had and more light has an appearance. At first this added points for Waterhouse, but approximately in March of last year, they changed the front, because the visitors were associating it with a traditional broker, or the extension of his operations for traditional banking, what was translated in major commissions, less rapidity of reaction to the market and not an operator 100 % on the Network. E-Trade did not have this ballast, into what the company into question changed his appearance, it removed this heavy building of his page, which at first was inspiring confidence and now it offers a more dynamic image. And!
it has turned in the number 1 of the broker online (with the help of more factors).
Also the page has to be especially simple. And to transmit this idea of simplicity, nothing of things complicated by much that is offered.
Regarding the last dimension. Really any more to study the functionality of the place. How are the people unrolled. A good bar of navigation, which indicates him to the visitor where it is, and that he has left other places for seeing. Or a site map, that should be always visible in any place where the visitor is displeased.
To facilitate the securing of all the services that provides his place, if it is possible with only one click. Since it has done Amazon with his buys cart. Also to keep the information about his clients can be of big help so much for them like Vd. The buys record is something most valuable that will help him to make also consumer's profiles. To allow the feedback of the visitor, will give him important tracks on as improving it, try to reward this effort of some form.
A tool that has demonstrated his utility to improve the functionality have been the behavior analyses. Based on the experiments on where does the look fix the readership in a magazine. The already known on the announcements on the odd pages they cost more, because, on having spent page, this one remains first in view of the reader. These analyses applied to the web pages, have tried where one first is fixed on a web page, and that interests have the different groups of the people who visit them. This would give place for much more study material. Up to other one.
Jose Pablo Rodríguez Viega
Depto. Electronic commerce
It receives you and your collaborators a cordial greeting and my congratulations from El Salvador, I center America, for fulfilling one year with your bulletin "The Useful council of the week", which has been helpful for persons that as I we begin to sail in the world of the Internet. I hope to keep on being provided in a lot of time with your advices. Congratulations.
Bienesraices (Peñaflor S.A. of C.V)"
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